SpareRoom Collective

Organisational engagement, business strategy, marketing and communication campaigns in not-for-profit, hospitality, FMCG, liquor, fashion & beauty, health, motoring, retail, professional services and manufacturing sectors.

Consultant

The Zoo Republic

Devised brand and Go To Market strategies for B2B, B2C and D2C businesses in fintech, entertainment, hospitality, IT and services. Including brand architecture, narrative, positioning and value proposition.
Drove innovation in promotional marketing through digital transformation. 
What I do differently to many of my peers is go behind the data that tells us what is happening into the psychology of why it is happening, using behavioural economics.
Working across a diverse client base from start ups like Zupply and Thanks To Nature to established brands like Sydney Children’s Hospital Foundation, Canon and Weet-Bix in both consumer & B2B marketing.

Strategy Director

Edelman

Strategic counsel across all of Edelman’s client base, adding over $1m of organic growth & winning clients from a breadth of categories. 
Developed brand narratives and strategies for Samsung, PayPal, Norton, GSK and Nutricia.

Levelled up Edelman’s strategic and creative output, culminating in wins at the APAC Effies for insight-led, impactful campaigns for Hewlett Packard and PayPal. 
Pitch winning strategy for Amazon, Australian Ethical, Cochlear, Dairy Australia, DiDi, HSBC, REA, Tony&Guy, Xero, Zendesk and Ziploc.

Director of Strategy

Ian Foulds

Working across the Clemenger Group on ASX clients.

Freelance Consultant

The Integer Group, TBWA\

Leading Insight & Strategy for Integer London for clients keen to find ideas that both build their brands and drive sales of their products. 

I am also WhatIf and Disruption trained which enables expert facilitation with cross-functional client and agency teams to co-create ideas and get to the crux of the business and brand problem we are striving to solve.

Insight & Strategy Director

The Marketing Store

Lead planner and strategic partner for Vodafone Retail UK, Shell Global retail and Cereal Partners Worldwide promotions, I also reshaped the agency ethos, tools and processes as part of a change management process after a period of significant growth.

Associate Planning Director

RMG Connect

Working on global launches of Nokia products. Also worked on Digital New Business for FMCG brands.

Planner

Haygarth

As Nokia’s lead strategic agency in the UK, my role encompassed all areas of Nokia’s business; online, offline; B2B, trade, consumer; handsets, applications, services; new product launches, lifecycle marketing.

News International

Identified and implemented strategies to actively drive forward the business through a combination of a deep understanding of consumers of News International products and thought leadership to carve out new business opportunities.
Over my 5 years I worked across the full website, newspaper, and magazine title portfolio.

Senior Planner

If you need a seasoned set of hands to take on and run a marketing project, or ride side saddle to take the weight off the initial Discovery and Insights phase, or to own/support workshops, I can help you out in person or remotely.
https://www.ianfoulds.consulting/

Inspiring creativity for 15 years in 3 continents
Strategic planning for 20+ years
Workshop facilitation for 10+ years
Digital marketing for 20+ years (Web 1.0 through to Web 3.0)
Insight miner for 25 years
Branding expert for 10+ years
Earning attention for brands in Australia for 7 years
Business owner for 3 years

I'm always open to a good conversation so feel free to connect if you'd like to collaborate with me.

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