Ian McEwen's Linkedin Analytics

Think like a champion, train like an underdog. Strong Brands = Strong Business. Most businesses treat their brand as an asset, something to design, display, and promote. The strongest businesses treat Brand as a discipline, something to train, condition, and sharpen over time. Your brand and business are tested where they meet the market: through customer experience, reputation, and results. That is where it wins or gets exposed. I work with leadership teams and business owners who want their brand to: - Attract and retain the right audience. - Build trust and reputation. - Out-position competitors and alternatives. - Drive consistent growth. Many businesses struggle because: - Their message lacks clarity and consistency. - Their presence doesn’t reflect their value offering. - Their team is out of sync with what the brand stands for. - Their market position is soft or unclear. I help correct that through discipline-driven brand strategy and conditioning. My approach, shaped by years in brand work and grounded in the principles of combat martial arts, is built on sharpening performance and longevity. Brands that compete and win are brands that train with intent. Here’s how we work: - Pinpoint strengths and weaknesses in your brand and business. - Define sharp, actionable positioning. - Align leadership, team, and market execution. - Build a brand presence that earns its place and holds its ground. If you want a deeper, competitive read, I offer a free Tale of the Tape market audit that breaks down how your brand stacks up against the alternatives—message me and we’ll get it started. Or if you’d rather explore on your own, grab my free 8 Brand Pressure Points PDF guide, it’s linked in my Featured section. Ready to take your business to the next level? Let's roll!