Ian Michels's Linkedin Analytics

I am an advocate for all of my clients to get the most out of their Adobe suite of tools. I have supported companies to better understand their marketing spend by using Marketo Measure (Bizible) attribution tool. I work across teams to gain alignment on marketing spend and optimized ways to help close deals (MOPS, Marketing Analysts, and Sales Analysts). I am a results-driven marketing professional who believes marketing and sales must work together to achieve company objectives. I help implement and develop best practices with SAAS tools. My focus is to give Marketing the ability to support Sales and create company growth financially.