CMO Alliance

Member

Bayani Digital Marketing Services

Help clients from various industries achieve predictable growth and create a 90-day path to doubling sales. 

- Spearheaded a major digital campaign for a B2B tech client, achieving a 120% increase in subscription rates over six months.
- Drove a 30% increase in qualified leads for a tech sector client through a strategic blend of data analytics, content design, and audience segmentation.
- Developed and implemented multi-faceted digital marketing strategies, leading to a 35% surge in web traffic and a 20% uplift in lead generation, by integrating SEO, content creation, and social media marketing.
- Built and scaled acquisition campaigns across social, SEM, and display channels, achieving a substantial increase in ROI, boosting client revenue by 50%.
- Led a team in crafting digital campaigns for a SaaS client, resulting in a 60% increase in marketing-sourced leads and pipeline growth

Growth Marketing & Digital Strategy Leader

FOPSCo - Filipino Online Professionals Service Cooperative

FOPSCo (Filipino Online Professional Service Cooperative) is a community of seasoned online professionals and online business owners from all over the Philippines, helping each other grow our businesses and online careers.

Co-founding Member & Board of Director

Department of Information and Communications Technology - Philippines

Conduct intensive digital marketing skills training and create and update the courses.

- Successfully trained over 1,000 Filipinos in digital marketing skills, both online and face-to-face.
- Awarded for producing the highest graduate success rate consistently, with students achieving substantial e-commerce sales growth.
- Created and led courses in key areas like E-commerce Marketing, Social Media, Data Analytics, and more, impacting a wide learner base.

Digital Marketing Trainer and Course Creator, Digitaljobs.ph

shoplocal.ph

Empowered over 100 local product producers and manufacturers to establish a strong online presence and boost sales through Mindano's first local products e-commerce platform.

Digital Marketing Specialist Co-founder

RIGHTECH SOLUTIONS LTD

I lead a dynamic team of 5 and consistently deliver exceptional results:

- Achieved a 40% increase in website traffic within 6 months, resulting in a significant boost in online visibility and engagement.
- Implemented data-driven SEO strategies, leading to a 25% rise in organic search traffic and a 20% increase in conversion rates.
- Increased social media followers by 50% through targeted content and community engagement, resulting in enhanced brand awareness.

Digital Marketing Specialist

Seasoned Growth Marketer and Digital Marketing Strategist with over 11 years of experience, excelling in dynamic B2B, tech, and e-commerce environments. Managed teams of up to 30 with budgets of $100K-$20M. Notably led a campaign for a tech client that resulted in a 120% increase in subscription rates over a six-month period.

Specialties:
 - Growth Strategy Implementation & Leadership
 - Digital Campaign Development & Execution
 - Data Analytics and Market Insights
 - SEO and SEM Optimization
 - Content Creation and Strategy
 - Social Media Marketing & Engagement
 - Paid Advertising (Google Ads, Facebook Ads)
 - Email Marketing and Marketing Automation
 - Customer Segmentation & Targeted Marketing
 - Conversion Rate Optimization (CRO)
 - User Experience (UX) and Interface (UI) Design
 - Brand Strategy and Development
 - Influencer and Affiliate Marketing
 - Multi-Channel Marketing and Analytics
 - Team Building and Cross-Functional Collaboration
 - Team Leadership

You're going to lose a lot of money very quickly...

...if you don't understand this one simple thing about advertising your business...

And that thing is that advertising is an accelerator, not an initiator.

Meaning advertising can take a good offer that's proven and that converts well...

... and then help you to put it in front of more people exactly like your ideal customers.

But the reverse is also true.

If you have a:

- new offer
- new product
- new service
- new idea
- or something that's unproven with the market

... then advertising is a dangerous and very expensive way for you to get feedback.

Not only that, but if your ads don't work, well, then you won't know whether it was the:

- ad, 
- the offer, 
- the targeting, 
- the message, 
- or any of the other factors involved with making an advertising campaign profitable.


And this is why the most important rule with any advertising campaign is to always start small and only scale it up once it's proven profitable.

Want to avoid costly mistakes?

Learn to master advertising with proven offers first.

Start small, test, then scale.

That’s the smart way to grow.

Follow Marl Ian Dionaldo for more insights.

Ready to scale smartly? 

Book your Free Growth Strategy Session today.

Visit xceedgrowth.com. 

#SmartAdvertising #GrowthMarketing #MarketingEfficiency

Marl Ian Dionaldo

Chasing big wins might be strangling your growth.

Most aim for that big, elusive win.

The kind that feels like a grand slam.

But those aren’t just hard; they're rare.

Shift your focus. 

Here’s how:
- Break down your grand goals.
- Accumulate small wins instead.

Together, they lead to monumental success.

When one small piece fails?

Others can still succeed, keeping momentum alive.

But if your only plan fails?

You're back to square one.

It’s not about one big swing.

It’s about consistent, small efforts that accumulate.

This strategy builds resilience and sustainable growth.

Want to turn small wins into big success?

Follow Marl Ian Dionaldo for more growth insights.

Book your Free Growth Strategy Session today.

Visit xceedgrowth.com

Let's build your success story, one small win at a time.

#BusinessGrowth #SustainableSuccess #SmallWinsBigResults

Marketers have it all wrong.

They obsess over traffic, clicks, and first-time sales.
But real growth? It's not just about visibility or acquisition.

Look at the big players:
- 38% of Amazon's customers made multiple purchases in Q4 alone.
- People search on Google several times a day.
- TikTok users spend an average of 82 minutes daily on the app.

What’s the common thread? 

Retention.

Big returns come from customers who come back.

Retention might mean daily visits or frequent purchases.
Not always about recurring revenue but consistent engagement.

Here’s how to boost retention:

1) Enhance user experience to encourage repeat visits.
2) Offer value that keeps customers returning.
3) Use data to personalize and improve their journey.
4) Focus on making them stay, not just arrive.

Want to shift from acquisition to retention?
Follow Marl Ian Dionaldo for more on crafting retention strategies.

Book your Free Growth Strategy Session today.
Visit xceedgrowth.com

Let's make your users stick around for the long haul.

Think like a marketer, win like a pro!

Ever wondered what sets apart successful growth marketers?
Here’s a hint: It’s all in the mindset.

Transform your approach with these key shifts:

#1) From Sales to Solutions: 
- Focus on solving customer problems. 
- Example: Instead of pushing products, create content that addresses common challenges.

#2) Data Over Instincts: 
-Make decisions based on solid analytics. 
- Use data to refine strategies and improve outcomes.

#3) Long-Term Over Quick Wins: 
- Build strategies for sustained engagement. 
- Develop campaigns that foster ongoing relationships, not just one-time sales.

These mindset adjustments can turn your customers into advocates and leads into loyal followers.

Ready to dive deeper and see real results?
Follow Marl Ian Dionaldo for more growth marketing insights.

Book your Free Growth Strategy Session today. 
Visit Xceedgrowth.com

Learn how these shifts can directly benefit your business.

#GrowthMarketing #MarketingMindset #BusinessGrowth

Ready to enhance your marketing game?

Here's how to effectively apply the top 15 growth strategies that can deliver real results:

#1) Full-Funnel Content Marketing

- Map customer journey; create stage-specific content.
- Use analytics to refine messaging continuously.
- Integrate interactive tools like quizzes and calculators.

#2) Advanced SEO Tactics

- Optimize for voice search with conversational keywords.
- Improve site speed and mobile responsiveness.
- Create rich content that answers common queries.

#3) Community Engagement

- Host regular Q&A sessions on social media.
- Create exclusive groups for user interaction.
- Run community challenges and reward active participants.

#4) Robust Referral Programs

- Offer dual-sided incentives for referrals.
- Make sharing easy with one-click referral links.
- Track and reward top referrers with exclusive benefits.

#5) Leverage Consumer Psychology

- Use countdown timers for limited offers.
- Highlight popular choices and bestsellers.
- Display stock levels to induce scarcity.

#6) Hyper-Personalization

- Segment email lists for tailored messaging.
- Use behavior tracking to customize website experiences.
- Provide personalized product recommendations.

#7) Dynamic Re-Engagement

- Target abandoned cart users with personalized emails.
- Use retargeting ads to bring users back.
- Offer special deals for returning customers.

#8) Impactful Event Marketing

- Combine virtual and physical event formats.
- Use live polls and Q&A to increase engagement.
- Follow up post-event with key takeaways and offers.

#9) Disruptive Marketing Approaches

- Create buzzworthy, unexpected pop-up events.
- Partner with unconventional brands for cross-promotions.
- Use augmented reality for immersive ads.

#10) Strategic Influencer Partnerships

- Partner with niche influencers for targeted reach.
- Co-create content that resonates with both audiences.
- Measure influencer impact on sales and engagement.

#11) Customer Empowerment

- Develop comprehensive FAQs and knowledge bases.
- Offer video tutorials for product usage.
- Invite feedback and incorporate it into product development.

#12) Authentic Social Proof

- Showcase real customer testimonials prominently.
- Use user-generated content in campaigns.
- Regularly update review sections with fresh insights.

#13) Value-Adding Freebies

- Provide free trials with full feature access.
- Offer freemium models with optional upgrades.
- Use giveaways to gather user data and build leads.

#14) Problem-Solving Content

- Address industry pain points with blog posts.
- Develop solution-based video content.
- Create step-by-step guides for common issues.

#15) Cross-Channel Consistency

- Maintain brand voice across all platforms.
- Coordinate messages across channels for unified campaigns.
- Use data to understand where customers interact most.

Eager to implement these strategies?

Book your Free Growth Strategy Session now.

Visit Xceedgrowth.com

Follow for more!

There are only five ways to get more customers.

#1) reach out to people privately.

#2) create compelling content.

#3) run targeted paid ads.

#4) leverage affiliates and partners.

#5) let customers bring you customers.

This last method counters rising ad costs.

It turns every customer into a referral source.

Imagine: each customer brings another.

No ads needed, your business could explode.

You can double your growth (efficiently).

This is similar to SaaS's negative churn.

More customers upgrade than leave.

Example: Close 10 monthly, 1 leaves, 3 upgrade.

That’s product-led growth—no marketing needed.

Want to harness these growth strategies?

Follow Marl Ian Dionaldo for more insights.

Book your Free Growth Strategy Session today.

Visit xceedgrowth.com today.

Let’s explode your business growth together.

#CustomerAcquisition #ReferralMarketing #ProductLedGrowth

Want to stop customers from abandoning their carts at the last minute?

Master these 9 proven conversion rate optimization tactics to transform browsers into buyers!

Remember, to enhance your site's effectiveness...

... you need to understand and implement strategic changes that can significantly lift your conversion rates. 

Here’s how you can make every visitor count:

#1) Understand Your Audience
- Dive deep into the analytics to grasp user preferences and behavior.

#2) Craft a Compelling Value Proposition
- Keep it direct and irresistible.

#3) Simplify the Checkout Process
- Cut down on steps to streamline purchases.

#4) Optimize Call-to-Action Buttons
- Make them eye-catching and enticing.

#5) Use High-Quality Product Images
- Ensure clarity and detail to boost buyer confidence.

#6) Offer a Money-Back Guarantee
- Minimize the risks to encourage purchases.

#7) Incorporate Customer Reviews
- Leverage social proof to influence decision-making.

#8) Run A/B Tests on Your Landing Pages
- Continuously test and refine for optimal results.

#9) Retarget Non-Converters
- Bring back bounced visitors with personalized ads.

My Favorite Tools for Conversion Optimization:

- Google Analytics: Track and understand user interactions.
- Optimizely: Enhance user experience with A/B testing.
- Hotjar: Visualize how users interact with your site.
- Unbounce: Build and optimize landing pages effortlessly.
- Crazy Egg: Gain insights from user activity visuals.

Intrigued by how these tactics can boost your sales? 

Book a free Growth Strategy Session:

Visit xceedgrowth.com

Repost for your network and follow Marl Ian Dionaldo for more actionable insights!

#ConversionRateOptimization
#EcommerceSuccess
#DigitalMarketingTips

Ever thought about what makes a brand more than just a business?

Building a strong community isn't just good vibes—it's your brand's secret to sustained growth.

Why a strong community is the backbone of sustainable growth?

A community breathes life into your brand, transforming customers into passionate advocates.

People naturally seek:

- connections
- belonging
- a sense of identity

... and a robust community provides just that.

How to Build and Sustain a Strong Community:

#1) Build a community that shares values.

- Your brand's mission becomes their mission.
- They don't just buy; they belong.

#2) Create spaces for conversation and connection.

- Online forums, social media groups, events.
- Let them speak, share, and contribute.

#3) Listen to your community's feedback.

- Their insights can drive innovation, improvement.
- Make them feel heard and valued.

#4) Celebrate community members regularly.

- Spotlight their stories and contributions.
- Reward engagement with exclusive perks.

#5) Consistency in communication is crucial.

- Regular updates, content, and check-ins.
- Keep the community engaged and informed.

#6) Leverage user-generated content smartly.

- It's authentic, relatable, and powerful.
- Encourage members to create and share.

A supportive community not only uplifts each other but also propels your brand's growth.

Together, there’s nothing you can’t achieve.

Ready to turn your customers into a thriving community?

Start today by engaging deeply and authentically.

Liked this?

Share it and follow Marl Ian Dionaldo for ongoing insights into growing your business.

#CommunityBuilding
#BrandAdvocacy
#SustainableGrowth

Three reasons your retail business isn't growing...

...and digital marketing solutions to fix them.

#1 You're not tracking your numbers closely.
- Implement analytics tools to monitor customer behavior and sales trends.
- Utilize dashboards for real-time financial and operational metrics.

#2) No system to optimize cash flow.
- Adopt digital marketing strategies to increase average order value, such as upselling and cross-selling through targeted online ads.
- Use cost-effective social media campaigns to manage marketing expenses efficiently.

#3) You lack a profit optimization system.
- Leverage SEO and content marketing to attract high-quality leads that convert to sales.
- Optimize your e-commerce platform for conversions with A/B testing and user experience improvements.

Start implementing these digital marketing tactics to see real growth.

Struggling with these issues?

Follow Marl Ian Dionaldo for more insights.

Book your Free Growth Strategy Session today.

Visit Xceedgrowth.com

Let’s transform your retail business with smart digital marketing.

#RetailGrowth #BusinessOptimization #ProfitMaximization

Ever wondered what fuels business growth?
You're not alone.
Many B2B and ecommerce leaders struggle here.

Growth marketing is your answer.
It's not just about getting traffic.
It's about converting this traffic into loyal customers.
That means understanding each step of their experience.

Here’s what makes growth marketing essential:

#1) Data-driven: Every decision is backed by data.
#2) Customer-focused: It's all about understanding the customer journey.
#3) Experiment-based: Constantly testing to see what works best.

Here’s how it works:

1) Data-Driven Decisions: Use analytics to guide strategies.
2) Customer Retention: Focus on keeping your current customers happy.
3) Experimentation: Test different tactics to see what works best.
4) Multi-Channel Approach: Reach customers where they are, online and off.
5) Personalization: Tailor marketing to individual needs and preferences.

- For ecommerce, it means turning clicks into customers to avid promoters.
- For B2B, it’s about nurturing leads into long-term partnerships.

Start simple:

- Use analytics to understand customer behaviors.
- Create content that addresses specific customer needs.
- Test different strategies to see what increases conversion.

The goal? Sustainable growth through smart, strategic moves.

Want to dive deeper into growth marketing strategies?
Follow Marl Ian Dionaldo for actionable growth strategies.

Or, book your Free Growth Strategy Session today.
Just Visit - xceedgrowth.com to schedule. 

Let’s unlock the full potential of your marketing efforts!

#GrowthMarketing #EcommerceSuccess #B2BMarketingStrategy

These are three signs you shouldn't scale your business yet.

#1) Consider your use of leverage.

- If every client interaction requires direct, one-on-one attention,
you lack the system scalability needed.

#2) Watch your profit margins.

- For most coaches, consultants, and service providers,
profit margins tend to shrink, not grow, with scale.

#3) Assess your passion for the work.

- Scaling can intensify every aspect of your business.
- If you don’t love what you do now,
scaling might amplify your discontent.

Think you're ready to scale but see these signs?

Follow Marl Ian Dionaldo for insights on smart scaling.

Book your Free Growth Strategy Session today.

Let’s ensure your business scales successfully.

Visit xceedgrowth.com. 

#BusinessScaling #GrowthStrategy #EntrepreneurshipTips


Are you tracking these key metrics?

You should be, if you’re serious about business growth.

Key Metrics Every Growth Marketer Should Monitor:

#1) Customer Acquisition Cost (CAC): 
How much does acquiring a new customer cost you? 
Lowering CAC increases Return On Investment (ROI).

#2) Lifetime Value (LTV): 
- How much revenue does each customer generate over their lifecycle? 
- Maximize value, not just volume.

#3) Conversion Rates: 
- How effective are your sales funnels? 
- Boost conversions with optimized landing pages and compelling offers.

#3) Engagement Rates: 
- Are customers interacting with your content? 
- Increase engagement with interactive content and regular updates.

#4) Churn Rate: 
- How fast are you losing customers? 
- Reduce churn by improving customer service and product quality.

Understanding and optimizing these metrics can drastically improve your strategies.

Want actionable strategies to leverage these metrics?
Follow Marl Ian Dionaldo for daily growth insights.

Book your Free Growth Strategy Session today.
Discover how targeted improvements can transform your growth efforts.
Go to XceedGrowth.com.

#GrowthMarketing #BusinessMetrics #MarketingStrategy


Taplio

Marl Ian Dionaldo's Linkedin Analytics

Marl Ian Dionaldo

Marl Ian Dionaldo's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Marl Ian Dionaldo's Linkedin Analytics

Marl Ian Dionaldo

Marl Ian Dionaldo's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Marl Ian Dionaldo's Linkedin Analytics

Marl Ian Dionaldo's Best Posts (last 30 days)