Push Protocol | Previously EPNS

Grants, Growth, DAO, Ops, PR

- Chief of Staff to Push and Push DAO
- Treasury Management
- Strategic Direction
- Project Management
- Incentive Design
- Partnerships/BD
- Content Strategy and Execution
- Growth Marketing
- Operations
- DAO Structuring
- Performance tracking of contributors
- Training
- Change management
- Thought leadership direction and execution across all channels
- Brand creation and management

(Operator)DAO Instigator/Lead+ Head of Grants+ Head of Strategic PR

Serotonin

- Full-scale marketing and full-time PR beyond the position I was hired for, see below:

- Initially hired as a Content Manager, which means being the Head of Content on several embedded marketing teams with clients. 
- Drafting and finalizing content style guides, strategies, plans and calendars for clients. 
- Training fellow employees in the ins and outs of crypto tech.
- Providing SEO recommendations. 
- Wireframing Websites(with copy). 
- Email copy
- Formulation of newsletter templates.
-Updating investor sites for funds. 
- Full-scale copywriting and editing. 
- Drafting and finalizing press releases for clients. 
- Securing speaking opportunities and podcast appearances for clients. 
- Assisting in the formulation of social media, community strategies, and overall brand strategies.
- DAO consulting and practical strategic guides for forming and scaling on-chain organizations.
- Formulation of mission, vision, and values for brands, both new and well-established. 
- Social Media Management for brands, including the creation of thought leadership threads on X. 
- Brand Creation with teams of 2-5 from idea to launch.
- GTM Campaign Creation and Execution. 
- Account Management including retention exercises, both remotely and occasionally in person with 3-6 accounts at a time. 
- Event Attendance with brands and introductions to potential partners. 
- Sourcing of partners for clients. 
- Creation of run-of-show strategies for client events.
- Serving as clients' lead copy editor. 
- Assisting in sourcing partners and attendees for Serotonin events, globally. 
- Project Management. 
-BD and assistance in hiring.

Brand/Content/PR/Social/DAOs (comprises all of what I did there)

Self Employed

I handled content+ strategy work for the NEAR content team+ 3 other stealth startups, two of which were NFT-focused.

Content/Community Consultant

Amberfi

- Training the founders in the ins and outs of the fundamentals of blockchain tech
- Advising the Founders on everything from product creation and strategy to GTM and investment targets
- Assisting with investor pitches/seed round
- Assisting with outreach and PR
- Securing participation in strategic events and access to strategic events including at NFT NYC 2022

Advisor

Norwegian Block Exchange AS

(The TLDR- Head of Content + Industry Researcher+PR Lead+ SEO Lead)


Key Areas Covered: Corporate Communications + Educational Content +Customer Support Content+ SEO strategy, execution and reports+ Industry/Trend Research and On-Chain Metrics-Based Analysis + PR Lead

Content Editor/Copywriter/SEO/Research+Market Analyst (Swiss-Army Knife)

Various Companies

For two years, I freelanced as an educational content writer and strategist for various clients in crypto and crypto adjacent companies. Testimonials from them are below:


“Ian possesses a high work ethic and a critical eye for detail as well as profound knowledge of cryptocurrency and blockchain and a great way of putting it into words. It was an absolute pleasure to work with him.”


“Ian was a pleasure to work with. He was the perfect person for cryptocurrency articles. We'll definitely hire him again when we're ready to focus on the crypto market again.”

“Ian knows how to “hit the nail on its head” and how to phrase something in a convincing way and is great to work with.”

Freelance Content Editor

Bitpanda

Areas Covered: 

- Long-Term Work on the Bitpanda Academy (the lead of a small-team of principal writers for it)- 

- Developing long form content related to all sorts of aspects of the Blockchain industry and cryptocurrencies

- Copywriting

- Contributing to content strategy related to long-term marketing projects

-Driving the strategy of and building the Bitpanda Academy with a team of 3

- Learning and executing on PR initiatives

Content Editor 

Cryptomorrow

I spent the bulk of my time with Cryptomorrow editing the site's content and cut my teeth as an educational consultant here, suggesting topics that would be ideal for a wide audience.

Content Writer/Editor

ADVFN PLC

For a year, I summarized and added my own analysis to two breaking news pieces per day in the Blockchain Tech industry. This was a global, crypto-focused newswire which sent its content to the site, Bitcoin Global News that I believe is now defunct due to the company pulling their budget during the continuing bear market of 2018. This helped me to hone my skills in breaking down all sorts of crypto-industry concepts for the general public.

Lead Blockchain Ghost Writer

Coin Pupil

I worked with a crypto-focused blog for roughly 20 hours a week, dedicating another 20 to understanding everything I could about the entire cryptocurrency industry, until he closed the blog down due to personal reasons.

Crypto Content Writer

Ian is known as a DAO, brand, and overall community builder. He's been on the ground floor at two exchanges and he's advised and led governance, operations, and brand-direction at more than 15 companies, networks, and DAOs as a consultant and full-time community member. Since 2022, Ian has been dedicated to social impact, having been involved in on-chain based initiatives raising funds and awareness for Ukraine, Iranian women, and other causes. Most recently, he's begun to decentralize Push Protocol's entire community on a multi-year plan starting with scaling its DAO and taking in the grants program under the DAO, fully. Push Protocol is dedicated to providing interoperable, on-chain communications for everyone, with 650+ integrations and over 200 institutional partnerships so far.

It's official

As of today, I'm the new marketing lead at The Block.

Thanks to Tim Copeland Kaleb Jessee Davis Quinton and Leanne Li for making the interview process so great. 

Looking forward to helping our already strong brand and products go even further!

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