Sagittarius

CEO ~ global

CXO/CCO

Leading the new XO Division focused on full funnel conversion rate optimisation - encompassing Data & Insight, Multi-channel Marketing, Strategy, User Experience Design and Creative Content teams. Working with enterprise level clients to focus on the customer/user first and produce world-class digital services to match. Mainly focussed on UK and reaching out to EMEA and APAC.

Global Digital Strategy Director

BIMA (British Interactive Media Association)

Co-Chair Charity Council

UK Charities Council Member

Once We Were

Working with the biggest brands across all sectors to help optimise brand performance for maximum impact and market share in a constantly changing digital world. Combining deep creative and innovation experience to help those who need a better return for their brand investment.

CEO and Founder - Digital Tranformation and Brand Innovation

Econsultancy

I support Econsultancy with the M3 Model to help its key clients embrace Marketing Transformation during key stages of digital strategy development and execution.

Senior Consultant - Digital Transformation

TechComms

Working as part of the TechComms network to drive forward world-class brand support for TechComms technology clients looking for exponential growth over the next five years.

NED/Advisor - Brand Strategy for the Technology sector

Board Member of key industry leaders working with Government, businesses and other partner associations to globally represent and champion the UK multimedia industry.

Executive Board Member

WishGenie

Non Exec board member, helping WishGenie launch an innovative crowd funding platform that uses game changing technology to empower individuals, communities and businesses to raise money, recruit volunteers and give support in making wishes come true.

Exec Director - Digital Transformation

NSPCC

Responsible for overarching brand and marketing strategy for total portfolio (200+ staff). Building new teams for Strategic Marketing, Creative Development and Content.

Reporting directly to CEO. Manage and build a taskforce of digital experts to set recommendations and roadmap to transform the business through to 2016.

Director of Digital Strategy and Transformation

Heading up large group of teams. Overseeing all Marketing, ATL Advertising, Celebrity, Brand Research, Digital Communications and Media, Content Innovation and Development, Creative and Design, Editorial and Copywriting, Print and Production for NSPCC and ChildLine brands with 65 staff (max)

Executive Creative Director and Head of Brand Marketing

Additional responsibility of supporting Director on broader Comms remit. Overseeing 100+ staff.

Deputy Director of Communications

Working with Head of Advertising.
Responsible for rebrand and repositioning of ChildLine and inception of ChildLine.org.uk online services.

Creative Director

Establish new team to develop and control NSPCC Full Stop brand. Production of 95% of communications and fundraising material and marketing initiatives.
Managing dedicated team of 14 creatives in agency/studio environment.

Head of Design

Attack (full service agency)

Led a successful award winning full service creative agency. Responsible for total P&L including new business, customer services and strategy. Successes included Gold CIPR/PRWeek awards for core commercial and charity clients.

CEO & Co-founder

Barnardo's

Senior Creative and Head of Client Services

Ian is an agency leader that’s gone from ECD to CMO to CXO to CEO. With 15 years in hardcore execution and delivery plus another 15 in strategy and leadership he's seen it all. Proud to deliver over 12,000 projects and raise over £1bn for UK Charities, he’s been recognised in lists like The Guardian Future 50, The Drum Digerati, BIMA HOT100 and PRWeek Power Book. Winner of multiple Grand Prix for strategy, creative, marketing and transformation Ian is a passionate storyteller, proven innovator and driven team player celebrating three decades at the leading edge working with the worlds biggest brands. Still hungry and excited by solving problems for clients that demand success.

Rumour on the streets of Dublin, Ireland is that Dave O'Flanagan raised the roof today at Sitecore's #sugcon24 and inspired Sitecorians, customers and partners alike.

He's got great taste in Sagittarius T-shirts too!

This is the way!

#xmcloud #xp10 #cms #dxp #dam #experiencesthatconvert

Ian MacArthur

Sagittarius - THIS IS THE WAY.

As fellow Sitecorians head to Dublin for Sitecore's SUGCON '24 - it's a time to thank everyone in the community for driving forward challenging and exciting projects using one of the world's leading DXP technology suites.

May the force be with Dave O'Flanagan in his first major keynote as CEO and the rest of the speakers Pieter Brinkman Liz Nelson Andy Cohen Alex Doroshenko Béatrice Bobillon Chris Purcell Christian Hahn Daniela Militaru Jacqueline Baxter Katharina Luger Megan Mueller Jensen Rick Bauer and our own Robert McGovern.

May the force be with you all.

#sitecore #cdp #cms #dam #dxp #sitecoredevelopers

Few more hours and the Easter break is truly over... 

Hopefully those of you with children in your families got to spend time with them during the school holidays and reset your minds back to the innocence of how life should feel.

I'm hanging up the costume until 2025 but the Easter Bunny will ride again!

#easter #bunnyhop #bmx #hutch

As we mark the end of Ramadan, we extend our warmest Eid greetings to our valued clients, partners, and colleagues. May this festive occasion inspire renewed strength, collaboration, and success. Wishing you a prosperous and blessed Eid! #Eid

The average traveller makes 38 website visits before booking. Is your airline capturing their attention?

The aviation industry has undergone a significant transformation in recent years, driven by the rise of digital technology and evolving customer preferences. To stay competitive and meet passenger demands, airlines are increasingly turning to digital marketing strategies.

This blog dives deep into the current state of digital marketing in aviation, exploring key trends and ways airlines can make small changes for maximum results.
https://lnkd.in/eirz3sx2
#aviation #digitalmarketing #travel #airlines #customerengagement

Taplio

Ian MacArthur's Linkedin Analytics

Ian MacArthur

Ian MacArthur's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Ian MacArthur's Linkedin Analytics

Ian MacArthur

Ian MacArthur's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Ian MacArthur's Linkedin Analytics

Ian MacArthur's Best Posts (last 30 days)