Ian Macleod's Linkedin Analytics

Senior Marketing Leader and Fractional CMO / Marketing advisor to early & mid stage Start ups and Scale ups. Primarily focusing on B2B, SaaS and tech based companies, but i am also working with B2C tech businesses looking to scale in UK, EME, USA and Globally and Be Memorable. 20+ years experience in start-up, scale-up and global enterprise brands within the SAAS, Ecommerce, travel-tech, fin-tech, entertainment and gambling sectors. Led multiple growth journeys ranging from single digit £/$M to beyond £/$40m+ and to positive exits on multiple occasions. Proven tech marketing leader with hands on and strategic expertise across all core functions of marketing including product marketing, demand, brand, content, partnerships and marketing operations. Worked within VC backed, PE owned and bootstraped business and have advised multiple founders and Marketing teams on their early GTM strategies. Thrive in disruptive, fast paced and high growth environment with specific focus on Marketing strategy, operational excellence, brand impact, team development and customer engagement. My expertise includes the following key areas: - Setting up, hiring and scaling Marketing teams - Ideation and creation of Marketing strategies / Marketing communications plans - Driving data driven decision making - Go To Market strategy - Demand Gen, Campaign Strategy & Execution (Global, Field, Partner & Customer) - Account-Based Marketing (ABM) design and roll out - Establishing result orientated culture - Installing operational excellence and world class ways of working - Thought Leadership / Content Marketing Strategy - Team development and professional growth coach - Data analytics and attribution modelling - Optimising cost and revenue structures - Building marketing functions from the ground up or optimising existing structures - International growth strategies - Internal departmental alignment - Multi $$$m budget management & reporting