Michael Iannuzzi

Senior Manager of Operations | Professional Services and Customer Success

The Go To Market Agency

The Go-To-Market Agency is a group of highly skilled industry leaders with a combined 40+ years of experience working with high-growth companies across the B2B SaaS companies. 

We specialize in building, scaling, and operationalizing processes that are proven to take you marketing, sales, and post sales teams to the next level. Our members have led teams at companies like Gainsight, Pendo, CB Insights, 15Five, CivicPlus, Drift, CX Pilots, and many others. We have consulted and worked with companies within the Vista Equity Group and Siemens Next47 portfolio, so we know what it takes to build an organization to the next level. 

What we offer: 
Custom built processes documentation to fit your target industry and personas
Custom messaging and enablement 
Enablement for your individual contributors, managers, and directors 
Best in class hiring processes 
Compensation planning 
Territory planning 
Full cycle marketing support
CX support 
And more

Founder & Consultant

ValueCore

ValueCore.ai enables B2B sales and marketing professionals at companies like Palo Alto Networks, OpenText, SAP, Trinet, American Express, MongoDB, and NetApp easily create and share visually compelling value propositions with prospects and clients. The impact is faster engagement, shorter sales cycles, higher win rates, and higher sales prices. Customers report 43% higher win rates when ValueCore is included in proposals, and up to 50% reductions in losses to no decision when ValueCore is included in sales cycles.

Advisor

Drift

Drift, the Conversation Cloud company, helps businesses connect with people at the right time, in the right place with the right conversation. Using the Drift Conversation Cloud, businesses can personalize experiences that lead to more quality pipeline, revenue and lifelong customers. Drift brings Conversational Marketing, Conversational Sales and Conversational Service into a single platform that integrates chat, email and video and powers personalized experiences with artificial intelligence (AI) at all stages of the customer journey. More than 5,000 customers use Drift to deliver a more enjoyable and more human buying experience that builds trust and accelerates revenue. Representing less than 1% of unicorns led by Latino founders, Drift is building an equitable, enduring company to transform the way businesses buy from businesses.Drift, the Conversation Cloud company, helps businesses connect with people at the right time, in the right place with the right conversation. Using the Drift Conversation Cloud, businesses can personalize experiences that lead to more quality pipeline, revenue and lifelong customers. Drift brings Conversational Marketing, Conversational Sales and Conversational Service into a single platform that integrates chat, email and video and powers personalized experiences with artificial intelligence (AI) at all stages of the customer journey. More than 5,000 customers use Drift to deliver a more enjoyable and more human buying experience that builds trust and accelerates revenue. Representing less than 1% of unicorns led by Latino founders, Drift is building an equitable, enduring company to transform the way businesses buy from businesses.

Senior Director, Sales & Marketing 

Gainsight

Gainsight's industry-leading platform helps companies of all sizes and industries achieve durable growth through customer-led growth strategies (Gainsight CS), product-led growth strategies (Gainsight PX), and community-led growth strategies (inSided). With Gainsight, it’s never been easier for customer success, product, and community engagement teams to scale efficiently, create alignment, and have a holistic view of their customers—all of which help increase product adoption, prevent churn, and grow customer communities. Our software is used by hundreds of companies, including nearly 200 publicly traded organizations and industry leaders such as GE Digital, SAP Concur, and Box.

Director, Global Sales and Business Development

Pendo.io

Senior Manager of Enterprise Sales Development 

Pendo is a product experience platform that helps software product teams deliver software users love. By combining product analytics with qualitative feedback, Pendo closes the loop with users, learning from product usage patterns and user sentiment so product teams can make more informed decisions.

With Pendo, you can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? With this, you can target and prioritize features and enhancements, identify which customers are at risk for churn, and which ones are ready to advocate. From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products.

15Five

15Five is a leading provider of people management software that not only guides employee growth and development but empowers people to become their best selves. Through strategic weekly check-ins, 15Five delivers everything a manager needs to maintain visibility and impact employee performance, including continuous feedback, objectives (OKR) tracking, recognition, 1-on-1s, and 360° reviews. 15Five is a top-rated performance management software on G2 and has won top culture and workplace awards, including ranking #3 Best Workplace in the nation on Glassdoor. Over 2,200 forward-thinking companies use the solution to bring out the best in their people. To learn more, please visit: https://www.15five.com/.

Senior Manager Sales Business Development

Hyphen - The Link Between Listening & Doing

Hyphen is a leading mobile employee voice and engagement platform. From a new intern up to the CEO, employees can post any question anytime anonymously, get real-time responses, and start unbiased and safe conversations. Hyphen boosts employee engagement, increases productivity, and improves employee retention.

Head of Sales, Inside Sales (acquired 2020)

CivicPlus

ArchiveSocial is a social media archiving solution for business compliance and legal protection. ArchiveSocial automates record keeping from networks including Facebook, Twitter, and LinkedIn. It is designed to address record keeping challenges for businesses in industries such as financial services, insurance, healthcare, government, and education. ArchiveSocial enables any organization to sign up online and start archiving social media in a matter of minutes.

Manager, Inside Sales (acquired 2019)

Patagonia

Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A certified B-Corporation, Patagonia’s mission is to  save our home planet.

The company is recognized internationally for its commitment to authentic product quality and environmental activism, donating 1% of sales annually, contributing over $100 million in grants and in-kind donations since 1985.

We’re always looking for motivated people to join us in our retail stores; at our Ventura, California headquarters; Reno, Nevada Service Center; and occasionally in our overseas offices. We’re especially interested if you love spending as much time as possible in the mountains or the wild, feel more at home in a base camp or on the river than an office, and have a passion for something outside of yourself, whether for surfing or opera, climbing or gardening, skiing or community activism.

Senior Product Lifecycle Management Consultant

The North Face

The North Face®, a VF Corporation brand, is the premier exploration company in the world.  Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically advanced product.

At The North Face® we dare to lead the world forward through Exploration. We believe that exploration is a mindset – both on the mountain and off the mountain – and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places and people.

Senior Product Consultant

7X Hyper Growth Revenue Leader | Consultant | Advisor

Michael is a progressive business leader with extensive experience and passion for building and leading high performing teams. By combining vision and pinpoint execution, Michael’s helped companies like Gainsight, Pendo, 15Five, Siemens, and Drift, build brand identity, scale business, establish winning cultures, promote professional development, take products to market, and reach acquisition/IPO. Michael is a results-oriented servant-leader that loves to teach, lead by example, and orchestrate win-win outcomes.

Outside of the workplace, Michael enjoys playing with his two dogs, working on vintage Porsche's, collecting watches, and teaching music. You can email Michael at Michael.Iannuzzi91@gmail.com

Founder | Consultant

IRG works with B2B and B2C startups to identify market fit, develop sales processes, build high performing sales teams, reach prospects, drive pipeline, and close deals. By combining research, creative thinking, and years of experience, IRG is specifically designed for startups in the Early Venture Stage to Series A and beyond. 

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