Ian Yong Hoe Tan's Linkedin Analytics

My life goal is to help people do things in a better and a simpler way. I am now educating the next generation of leaders to wield words, visuals and AI so they can make their dent in the world. I have been a global brand builder, business growth accelerator and people leader with an extensive background in strategic communications, integrated marketing and product management. I led strong brand, revenue and market share growth for Microsoft, Lenovo, Razer and Singapore Press Holdings. Managed PnLs of over USD $400M and teams of over 100 people. Strengths: - Strategic communications, media relations, product management, 360 integrated marketing, business development, and PnL ownership. - Building new growth sectors with startup agility and speed - CEO and C-suite thought leadership, investor relations and crisis management - Coaching and mentoring high-performance teams and leaders - Bilingual in English and Mandarin with an award-winning journalism background CAREER ACHIEVEMENTS Rapid Revenue and Market Share Growth - Grew Lenovo’s Asia-Pacific gaming division revenue 240% from USD $175M (2019) to USD $420M (2022), and increased market share to #2 although Lenovo was new in PC gaming. - Grew Razer’s global revenue 37% to USD $712M (2019) for gaming hardware, cloud software and financial technology services. - Grew Microsoft Xbox Singapore 28% year-on-year revenue to USD $28m in 2012 despite 20% market shrinkage, and achieved 79% market share in Apr 2012. Thought Leadership and Media Relations - Led strategic communications, media and investor relations for Razer’s USD $4B IPO. - Built Lenovo Legion brand in Google Trends to #2 position with 360 marketing and communications strategy Building New Businesses - Established new Microsoft Surface computing business in Singapore and achieved USD $23M revenue within 2nd year even though Microsoft was not a hardware company. - Founding member in start-up Andios to create SE Asia’s first online marketplace for pre-owned smartphones in 2015. - Pioneered first technology editorial in Singapore Press Holdings publication (TNP) that earned 20% of newsroom revenue and captured youth audience mindshare. High-Performance Leadership and Coaching - Led and coached over 120 Razer marketers worldwide across public relations, social media, esports, retail, ecommerce, partnerships, developer relations, investor relations and events sectors. - Drove Lenovo gaming strategy and execution by guiding and influencing hundreds of sales and marketing staff from from twelve Asia-Pacific Lenovo teams.