Propel

Leverage tech talent communities to drive your company growth.

22 countries | 450k+ members | 200+ communities

Through Propel, companies can activate these specialized tech communities, on-demand, to drive a variety of their product, people or business goals: hackathons, beta testing, product feedback, developer relations.

Business Development Representative

YardLink

• Crafted the UI/UX of the sign-up page, leading to a 21% drop in customer drop off; used Figma for creating wireframes, prototyping and layering visuals until completion
• Led the Invoicing & Payments implementation on customer dashboard which resulted in a successful launch that has boosted user engagement by 32%; reduced churn and maintained a healthy session time
• Defined user-facing features around displaying correct line items with the engineering team (7 backend, 3 front-end); starting with discovery, followed by 13 user interviews, prioritized JIRA built tickets; resulted in a successful launch - showing an accurate representation of the line items which has improved the response time to customers
• Shaped the user journey to simplify sign-up process and improve UX; proposed minimum fields requirement to maximize sign ups
• Led cross-functional teams using Agile methodologies to deliver high-quality and user-centered products that met the business goals and customer needs

Product Manager

YardLink's mission is to supercharge the construction supply chain. How? By combining new tech, and good-old customer service. Bring sites and suppliers together in one easy-to-use platform while reducing the carbon footprint of projects.

• Joined as a temporary employee to complete a project in the Supply Chain team - have been made a permanent offer in my first week.
• Have been promoted and moved into the Product team after 2 months.

Catalog Manager

Hawksmoor

•  Received and recorded guests' reservations whether in person, via phone or through SevenRooms 
•  Greeted guests at the front door and escorted to their table in a professional manner 
•  Informed management as necessary regarding dining settings
•  Assisted Front of House staff with dining preparations
•  Provided 7* Customer Service at all times to clients

Reservations Coordinator

RAVENSTALL LTD

Front of House

Hyvespace • Customer Advocacy Marketing Platform

• Conducted in-depth market research using Excel to identify 6 target markets based on business needs, enabling the creation of GTM strategy
• Built customer journey map showcasing the current flow of the platform and suggested opportunities for improvement on the user experience
• Conducted user cohort & competitive analysis and wrote marketing copy for an e-book launch

Strategy & Innovation Analyst

I'M NOT A BARISTA

• Developed a social media strategy for accounts
• Increased user engagement over social platforms (Instagram - reach +27%, following +8%; Facebook - engagement +21%)
• Learned storytelling through content creation

Digital Marketing Intern

M&G Investments

Insight day with M&G aimed to demystify Fund Management and encourage women to join the field. The event kicked off with an investment simulation (trading) exercise to sharpen investing and portfolio skills where my team scored 2nd out of 8 teams.

Women In Fund Management Insight Day

HSBC

Insight Day covering Commercial Banking, Retail Banking & Wealth Management divisions, information about the recruitment process for each, networking opportunities with talent teams and senior leadership.

Insight Day

PIMCO

Insight day with PIMCO, one of the world’s premier fixed income investment managers with more than 2,200 professionals in 13 offices around the world, managing $1.77 trillion worth of assets for their clients. The insight day provided us with an in-depth understanding of PIMCO and the asset management industry which included: educational sessions, panel discussions and role overviews with various PIMCO professionals.

SDR @ Propel | Product & UX

Currently in the Commercial team @ Propel, Community-as-a-Service start up in Berlin 🚀

Previously, I did Product @ YardLink, B2B scale up in London; I have an educational background in Finance from University of Warwick & self-taught Product & UX Design 🎨

Having lived, worked and studied across the UK, Germany, China, Romania & Spain I highly value diverse teams and cross-cultural collaboration 👯‍♀️

I'm a strong supporter of the mantra 'tech is about its people & not about the technology' - I genuinely believe product discovery & user research should be highly prioritized especially for start ups and scale ups 💡

When I'm not doing Growth or designing, you can find me wandering around Berlin's lakes, learning German & Spanish or at the gym 🫶

Passionate about all things start ups, tech for good, FinTech & blockchain 🌱

Remote & flexible working advocate 🌍

If you think I can be of help to you, feel free to say hi 👋

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