Nexnology (Pvt.) Ltd

As a 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭, I oversee client projects for smooth execution and results. I craft creative ideas and strategic plans aligned with client goals, backed by market research. My focus is maximizing social media reach and engagement through paid marketing and organic growth while maintaining strong client relationships and a high retention rate through teamwork and leadership.

Social Media Marketing Specialist

✔ My Responsibilities:

Responsible for overseeing social media brands on multiple platforms.

● 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Developed and executed content strategies leading to a 40% boost in follower engagement and reach.
● 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐝𝐬: Plan, run, and optimize paid ads on Facebook and Instagram. Monitor performance and adjust strategies to maximize ROI.
● 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Collaborate with sales and marketing teams to develop social media campaigns
● 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐓𝐫𝐞𝐧𝐝𝐬: Stay up to date with the latest social media best practices and technologies
● 𝐁𝐮𝐝𝐠𝐞𝐭𝐢𝐧𝐠: Manage the social media budget to align with goals and maximize ROI.
● 𝐂𝐥𝐢𝐞𝐧𝐭 𝐒𝐞𝐫𝐯𝐢𝐜𝐢𝐧𝐠: Plan, create, publish, and share new content (including original text, images, video, and code) that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand.
● 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
● 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Conducted industry research to stay updated on local & international trends, analyzed direct & indirect competitor strategies, ensured the organization's social media marketing remained innovative, and build a strong brand perception.
● 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: Create captivating content, including graphics, and videos to engage the target audience and enhance brand visibility.
● 𝐀𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Developed and implemented ad content strategies, achieving desirable results by minimizing the lead cost per conversion.
● 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Maintained a positive online reputation by promptly responding to comments, messages, and inquiries, nurturing online communities.

Social Media Executive 

InovioTech Pvt Ltd

✔ My Responsibilities:

• Responsible for social media presence and posting across multiple brand platforms.
• Developing social media strategies and plans that align with the company's goals and target audience.
• Worked on 30-plus US brands, and write creative content for audience engagement.
• Responsible for making a pre-planned content calendar for multiple brands & clients weekly and monthly.
• Creating and curating engaging content (text, image, and video) for social media platforms.
• Running Facebook Ads campaigns for different brands identifying the target audience in the US region, setting budgets, and monitoring ad performance to ensure maximum ROI.
• Managing and growing the brand’s social media presence by increasing followers, engagement, and traffic to the brand’s website.
• Assisting designers and discussing with team managers to make creative decisions for different brands.
• Collaborating with other departments, such as SEO and sales teams, to ensure consistent messaging and brand representation across all channels.
• Building relationships with influencers and industry leaders to increase brand exposure and credibility with strong social media community management.

Social Media Executive

Kamsoft Technologies

✔ About Kamsoft Technologies:
Kamsoft Technologies identify the digital gaps in your business industry and make your business more interconnected with the technological era of the present age.

✔ My Responsibilities:
• Manage social media platforms Facebook, LinkedIn, Instagram, Pinterest, Twitter, Reddit, Quora, and YouTube.
• Daily Posting, copywriting, and managing social media pages for the brand.
• Contribute creative ideas for social media posts.
• Responsible for creating Social Media Marketing plans and Marketing Strategies for new upcoming brands.
• Developing and maintaining awareness of the brand and drive traffic.
• Content Management: Planning content calendar and monitoring timely delivery of content while 
   maintaining content quality.
• Brainstorming and developing ideas for creative marketing campaigns.
• Create post design, video marketing content, and post captions on different brands using Canva Pro.
• Create blog writing and upload it on the website and maintain website content for the brand.
• Create off-page SEO backlinks on Social Bookmarking sites, USA Business Listing 2022, Directory 
   Submission sites, etc.
• Upload YouTube Videos with appropriate descriptions of new trending Hashtags.
• Stay up to date with digital marketing tools Uber Suggest, keyword Everywhere, Moz, Ahrefs, and SEMrush.
• Up-to-date knowledge of current challenges in the SEO industry.

Junior Digital Marketing Executive

Fiverr

✔My Responsibilities As a Freelancer:
• As a Freelancer working on Facebook Ad manager,
• SEO Backlinks. 
• Creative Graphic Design & Video Making Skills.
• Excellent English Language Skills for Content proof Reading for Social Media Post. 
• Website Blogs, Google Ad Words, Google Analytics, Marketing, and Advertising.
• Research Skills & Product Marketing.

Digital Marketing Executive

CreativCrux

✔About CreativCrux:
We aim to provide a one-window solution for business development & Solutions throughout Pakistan and abroad.

• Write SEO base Meta descriptions of 150-160 keywords and make organized content with proper research of different brands like Calvin Klein, Davidoff, Essence Cosmetics, etc.
• Working with Top Fashion Studio website, adding brands, adding new categories, uploading products and updating products with proper names, finding missing products, price, SKU, and stock quantity. Highlight the changes in the working sheet.
• Make an organized approved content calendar for daily posting with hashtags for Facebook & Instagram use social pilot and use Trello for task assignments.
• Create and manage the digital marketing budget for all campaigns. Measure ROI and KPIs.
• Created and scheduled approved social media posts per week & month on Facebook, Instagram, and LinkedIn. 
• Making reports and also writing blogs for different brands which were uploaded to the website.
• Coordinate with the design team to generate, edit, publish and share engaging content to increase followers.
• Stay up to date with the latest technology and best practices.

Digital Marketer

Social Media Marketing || Digital Marketing || Copywriter || Branding || Creative Designer || Working on US Brand's & Clients

Want to know about me? 👇

I'm Ibad, a senior social media marketer dedicated to helping brands tell their stories and connect with their target audiences meaningfully. 

With expertise in data analysis, content creation (both organic and paid), and community management, I design data-driven social media campaigns that deliver measurable results. Whether boosting brand awareness and engagement or driving website traffic and conversions,

 I'm here to help you achieve your social media goals.

Let's connect. 🤝

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