WiserMachines

As the VP Marketing at WiserMachines, I have embarked on an exciting journey, contributing significantly to our growth and impact within a short span. Despite my recent entry into the team, I am proud to highlight some notable achievements:

1. National Startup Competition Award ($30,000 USD): In a testament to our dedication and innovative approach, I spearheaded our participation in a prestigious national startup competition, resulting in a remarkable victory. We secured a substantial award of $30,000 USD, reaffirming the value and potential of WiserMachines in the industry.

2. Forging Connections with Leading Manufacturers: Leveraging my role, I have successfully established strategic connections with prominent manufacturers in Pakistan. These relationships are integral to our mission of providing cutting-edge IIoT solutions that empower industries to thrive in the era of Industry 4.0.

3. Nurturing International Collaborations: My efforts extend beyond national borders as I actively maintain relationships with renowned international organizations. These global connections open doors to cross-border collaborations and opportunities for WiserMachines to make a broader impact on a global scale.

VP Marketing (co-founder)

Fatemi Kitchen

🔸 As the Marketing Director of Fatemi Kitchen, a leading female-led commercial kitchen in Islamabad, I am responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and business growth.

🔸 Collaborate closely with the founder and executive team to define the brand's positioning, target audience, and key differentiators, ensuring a strong and consistent brand presence in the market.

🔸 Develop and implement integrated marketing campaigns across various channels, including digital marketing, social media, email marketing, and content creation, to effectively reach and engage our target audience.

🔸 Manage the creation and production of marketing collaterals, including website content, promotional materials, and visual assets, maintaining brand consistency and high-quality standards.

🔸 Conduct market research and competitive analysis to identify emerging trends, customer preferences, and new opportunities for expansion, enabling data-driven decision-making and strategic planning.

🔸 Forge and maintain strong relationships with strategic partners, including clients, vendors, and influencers, to enhance brand visibility, secure collaborations, and drive mutually beneficial partnerships.

🔸 Analyze marketing campaign performance, track key metrics, and generate actionable insights, enabling continuous improvement and optimization of marketing initiatives.

🔸 Oversee the management of social media platforms, leveraging engaging content, storytelling, and community management strategies to cultivate a loyal and interactive online community.

🔸 Collaborate with cross-functional teams, including sales, operations, and culinary, to align marketing efforts with business objectives, ensuring a seamless and cohesive customer experience.

🔸 Stay updated on industry trends, market dynamics, and evolving consumer behavior to identify opportunities for innovation and adapt marketing strategies accordingly.

Marketing Director

Saving 9

During my time at Saving 9, I have undertaken an immensely inspiring journey that has allowed me to gain experience in a range of areas, including advocacy, awareness, and B2B marketing. I have successfully crafted, launched, and managed a national-level digital advocacy campaign for Sitaron Ka Sahara, a project in collaboration with the USIP (United States Institute of Peace) that focuses on the socioemotional wellbeing of students.

I have also made significant contributions to the company's digital marketing efforts by implementing new tools and strategies for social media marketing, advertising, SEO, WordPress, hashtags, management, design, and project planning. 

Some of my major accomplishments in this role include:

+ Building a coalition of 145 national-level organizations and individuals
+ Achieving an outreach of 3.5 million people for the digital campaign for Pakistan's first digital campaign on socio-emotional awareness
+ Published articles in top English and Urdu newspapers (Tribune, Pakistan Observer & Dawn)
+ Created documentary-style and interview videos (Total reach of 1 million views)
+ Conducted podcasts with relevant stakeholders
+ Organized panel discussions with national activists and industry leaders.

Head Of Marketing

Esajee's

As a digital marketing executive at Esajee Solutions, I contributed to the development of web applications, management of social media, and creation of email templates. In addition to my technical skills, I also leveraged my abilities to help the company build their social presence and stay in touch with their customers through the use of the latest technology.

One of my major accomplishments at Esajee Solutions was the development of the company's ecommerce platform, which was one of the first online grocery stores in Pakistan. 

I also played a key role in the successful launch of the company's online marketing campaign, which helped drive significant growth and establish Esajee Solutions as a leader in the market.

I improved my skills in a variety of tools and technologies, including HTML, CSS, JavaScript, Photoshop, and Mailchimp.

Digital Marketing Executive

ParkEasy

During my internship at ParkEasy, I had the opportunity to work on the development of an image processing application using Java programming. My responsibilities included designing and implementing algorithms to process images, and using skeletonization techniques to project the data onto a map for parking allocation.

This internship provided me with valuable hands-on experience in software development, and allowed me to hone my skills in programming languages such as Java. I also had the chance to work with image processing libraries and gained a deeper understanding of how to apply these techniques in a real-world setting.

I am grateful for the opportunity to have completed this internship and the learning I gained from it. I believe that my technical skills and professional attitude made me a valuable asset to the team, and I am excited to continue building my skills and experience in the field.

Marketing Intern

With an academic background in information technology and over 6 years of experience in digital marketing, I have developed a unique skill set and perspective that allows me to effectively manage and enhance my clients' online presence. I am proficient in tools such as AdWords, SEMrush, and Hootsuite, and stay updated with the latest industry trends and best practices.

As a Strategic Partnership Manager at WiserMachines, I lead and execute successful marketing campaigns for our innovative IIoT solutions. I have spearheaded our participation in a national startup pitch competition, securing a substantial award of $30,000 USD. I have also established strategic connections with leading manufacturers, generating new leads and opportunities for our business. 

I am a proactive and strategic thinker with strong managerial expertise, dedicated to driving business growth and ensuring that our clients achieve their objectives. I am excited to be part of a team where I can make a significant impact and contribute to the transformative power of digital marketing.

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