Your Cross-Cultural Sales and Leadership Expert | Founder of The Stride Co. | X Red Bull | Decade Crafting International Business Success | DJ | 🐢 | 🇬🇧 🇩🇪 🇫🇷

Hi there, I’m Ibo. Trainer, strategist, and storyteller.

I’ve worked in over 35 countries, helping teams deal with the real challenges of working across cultures.

Because let’s be honest: communication, sales, and leadership get harder when people don’t truly understand each other.

That’s where I come in.


At The Stride Co., I design training programs that people actually remember.
No copy-paste slides. No confusing jargon.
Just useful tools, real stories, and simple frameworks that work in real life.

Whether you’re leading a team in Dubai, selling in Nairobi, or growing a business in Berlin.
We make sure cultural differences don’t get in the way.


What we do:

• Help global teams sell, lead, and communicate better
• Turn cultural differences into strengths
• Create training programs that reflect how people actually work

If your team works across borders (or just feels like it), chances are I’ve seen your challenges before.
And I can help you solve them.

Ibo

This towel has MAGIC powers, at least that's why people are fighting over it. 
I promise you, I am not making this up. 


Let me catch you up quickly. 
  
Africa Cup of Nations. 
The biggest football tournament on the continent. 
Happens every two years. 

Last week, Nigeria's goalkeeper was seen using a towel to dry his hands. 

But for some, it was too suspicious. 
It has to be an artifact for black magic.
 
If you're rolling your eyes right now... wait. 
I was born in Senegal, so I know a thing or two about magic artifacts. 

So I'm not judging that hard. 

But these rumors spread so fast that the stadium staff was instructed to remove any towels next to the goals. 

Fast forward to yesterday. 

The host country, Morocco, is facing Senegal in the finals. 

The stakes are high because winning at home is the dream. 

Now because of towel-gate, the staff was ready as briefed. 
But Senegal's substitute goalkeeper was too. 

He stood behind the goal to guard the towel. 😳


The picture is the escalation of it. 
The stadium staff is wrestling him to get that magic object. 

Well, in the end, after more drama, Senegal won... and I believe it was because of that towel. 


Anyway, no lesson here. 

Happy Monday.

Ibo

Ibrahima Seck

For nearly a decade, I've been a globe-trotter in the business world, from Europe and the Middle East to Africa and Asia. Along the way, I've worn many hats—strategist, trainer, sales manager—you name it. Each role was a building block, teaching me the intricacies of different markets and cultures.

Fast forward to today, and all those experiences have come together in a venture I'm passionate about—The Stride Co. What's our mission? Simple. We help businesses get the global edge. We're not just about meeting targets; we're about understanding the people behind the numbers. We offer tailored consulting, strategic planning, and training designed to comprehend and capitalize on cultural nuances.

So, if you're looking to navigate the global business maze with ease, I've been there, done that, and now I am bringing that expertise to you through The Stride Co.

Cross-Cultural Communication, Sales & Leadership Expert | Stand-up Comedian | 🇬🇧 🇩🇪 🇫🇷

Today, I received the notification everyone fears the most on here:
“Your Mum has signed up to LinkedIn”
 

Well it didn’t say “your mum”.

But I received a notification about someone viewing my profile.

And to my surprise i saw this very familiar name

My mum’s name is so unique that even Google gets confused.

It had to be her….right?

There she was with 0 connections.
And still didn’t follow me 😬


So where do we go from here?
Wrongs answers ONLY

taplio

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