Ink - we are travel media

Driving sales-led and marketing-led growth at INK. I help our clients reach a premium and affluent travel audience using Navigator, our Adtech platform for first-party travel audiences. www.navigator.tech

Skills: B2B Marketing | Product Demo | Demand & Lead Generation | Outbound Sales | Client Prospecting | Account Management 

Function: Go-to-Market Strategy | Customer Insight 

Reporting: Senior Vice President - Media

Digital Media Growth

- Managing B2B Media Sales and Partnerships at Ethiopian Airlines
- Leveraging first-party data for digital retargeting ads.

Media and Business Partnerships - Ethiopian Airlines

Nestlé

● Product Manager for the region's first-party data project 
● Launched 7 brand websites across the region and the first WhatsApp Chatbot to engage consumers and acquire first-party data at scale.
● Trained 300+ product and brand teams on digital marketing and growth strategies.
● Deployed digital tools including Salesforce Marketing Cloud, Sprinklr, CreativeX, Integral Ad Science etc. 
● 5 Nestlé Central & West Africa Brands made the list of top performing social media pages in FMCG Food Africa, and Beverages Africa, with NESCAFÉ Nigeria the top performing Facebook page in Beverages Africa (Q2 2022 Industry Report from Emplifi - formerly Socialbakers).
● Head of Digital for all Nestle brands in Central & West Africa. 
● Saved 33% on a $1.5 million yearly media budget, reduced cost per result by 50% and increased media results by 150% by setting benchmark KPIs, improving creative output, optimising website speed, increasing time on site, and conversions.
● Managed a matrix team of 10 direct and indirect reports, and agency teams. 

Skills: Performance Marketing | Direct to Consumer Marketing | Acquisition Marketing | Project Management | Product Marketing | Marketing Campaign Management | Data-driven Decision Making | Search Engine Optimisation | Social Media Management | Brand Marketing

Functions: Digital Transformation | Consumer Marketing | Capability Building | Agency Management | 

Reporting: Regional Communications Director and Global EBusiness Lead for Zone Asia, Oceana and Africa.

Head of Digital, Nestlé Central & West Africa (25 Countries)

Ringier Africa AG

RADP is Africa's leading digital media group, combining publishing assets with cutting-edge data insights and marketing solutions. In our 4 offices in Nigeria, Kenya, Ghana, and Senegal our 350 employees serve an audience of 150+ million organic consumers monthly with the latest news, and inspiring video content achieving massive social engagement of more than 12 million monthly. Our content brands and licenses in the group include Pulse, Business Insider and the New York Times. Additionally, we support over 750 advertising clients such as Nestle, RB, Nike and Heineken with their digital marketing efforts and create tailored content-based digital campaigns.

● Led key client pitches for brands including Nestle, Total, Heineken etc. 
● Managed the Paid Advertising Team for end-to-end campaign implementation on all paid ads channels with campaign budgets exceeding $200,000 monthly.
● Country Head for Ghana's Business Operations and Pan-African Director of Digital Marketing and Sales. 
● Managed a team of 15 paid marketing and sales personnel across 4 countries. 

Skills: Client Acquisition | Project Management | Team Management |  B2B  & B2C Marketing | Customer Insights | Strategy | Paid Advertising | 

Functions: Pan-Africa Management Team | Marketing Strategy | Campaign Planning | 

Reporting: CEO, Ringier Africa Digital Publishing

Director Digital Marketing & Sales Solutions, Africa

● Full P&L responsibility for RADP Ghana and RDM Africa 
● Increased revenue by 75% in 12 months
● Managed paid advertising campaigns.
● Led the Sales Team in pitches and closed large ACV accounts

Country Head, Sales & Director of Digital, Ringier Ghana

Responsible for  Strategy, Marketing, and RDM Academy across our operations in Africa and managing the Country Leads.

Director of Digital Strategy & Marketing RDM Africa

• Led Sales, Marketing and Digital Strategy teams in Nigeria, Ghana, Kenya & Senegal. 
• Launched RDM Academy, a Pan-African Training Institute for Digital Marketing in conjunction with the Digital Marketing Institute (DMI)
• Digital Marketing Institute (DMI) curriculum training lead.

Head of Digital, RDM Africa

Managed a B2B digital sales team for the new digital agency business division at Ringier Africa.

Head of Digital Media & Sales, Nigeria

FISTOLAS LIMITED

- Led company-wide marketing efforts to attract new business and drive growth.
- Launched business operations in new cities. 
- Conducted Competency Assessor Training for clients including ExxonMobil & Bourbon Oil

Skills: Business Expansion | Customer Insights | Strategy | 
Functions: Go-to-Market | Market Penetration | Business Operations | Competitive Analysis
Reporting: CEO.

Technology and Regional Training Manager

DMM Designs

Founded DMM Designs to offer bespoke website development and digital marketing services. Clients include First Bank of Nigeria Subsidiary and Lagos State Development and Property Corporation. 

Campaigns: 
- Launched Insourcing Limited's Marketing Campaign including Brand Guidelines, Website, Content Creation and Advertising 
- Managed Digital Marketing for LSDPC
- Designed and developed the website, and managed digital marketing activities for Miskay Boutique


Skills: Proposal Development | Client Pitches | Business Strategy Strategy | Website Development | 
Functions: Sales & Marketing | Operations | Pricing | P&L Management | Team Leadership

Founder

The Luxxor Group

• Led technical project development and sales to B2B clients in the power generation sector, demonstrating strong leadership and technical skills.
• Product Manager and technical lead for developing compressed natural gas daughter stations. 
• Managed performance marketing campaigns across multiple channels including SEO, Email marketing and Paid Ads. 

Skills: B2B Marketing | B2B Sales | Customer Insights | Strategy |
Functions: Product Marketing | Business Promotions | Sales & Marketing
Reporting: CEO.

Project Developer

LSDPC Lagos State Development and Property Corporation

• Designed and developed LSDPC's first real estate booking website.
• Created relevant content for social and improved the company's SEO ranking.

Engineering and Business Development Graduate

Chafford Hundred Campus

Chafford Hundred Campus is a specialist Business and Enterprise secondary school in the UK.

• Created a Virtual Learning Environment (VLE) to promote ICT integration using Moodle.
• Chafford Hundred Campus became the most improved school in England (January 2010).

Mathematics Teacher

Water and Environmental Resource Management Limited

WERM is a UK-based Civil Engineering Consulting Company. A Consultant for Thames Water (UK) on projects that provides risk reduction and mitigation for properties that experienced sewer flooding.

Assistant Project Engineer

Ibukun Onitiju is an innovative growth and digital marketing leader with experience leading digital businesses for B2B and B2C organisations.

He is currently focused on helping B2B Adtech and Martech companies scale with Sales-led and Marketing-led growth. 

He specialises in digital strategy, customer acquisition, sales and account management for B2B clients.

Ibukun is an Author, TEDx and Forbes Digital Accelerator Speaker, a Ten Outstanding Young Persons recipient and one of the 100 Most Influential Young Nigerians (2019).

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