AlumLA

AlumLA is a sustainable, family-owned startup specializing in the replacement of wooden materials for commercial and residential projects. Within our tight-knit company, I am responsible for spearheading our production, sales, and marketing operations from a B2B and D2C perspective.

Chief Operations Officer

Glickman Shamir Samsonov (Publicis Groupe)

I'm one of the team members behind some of today's leading commercials in Israel. In my short time at GSS, I've produced commercials and creative campaigns for global brands like Fuze Tea, Nutella, Peugot, Coca Cola, Tuborg, KitchenAid, and Bose, among others.

★ Supported creative teams and staff in all logistical, conceptual,  and financial planning pre-, during, and post-production
★ Submitted all final and perfected projects to TV Networks directly, coordinating release dates 
★ Was personally responsible for actualizations of projects for clients like Nutella, Clalit, Bose, Tuborg, and Peugot, amongst others.

Creative Campaign Producer

Dollhaus

As an creative producer at Dollhaus, I had the pleasure of seeing-through concepts and creative scripts through full execution. As a liaison between the end client and the creative teams at Dollhaus, my role at was largely made up of tasks like:

★ Creating all the pre-production-related documents, order sheets for all necessary vendors, call sheets for crew, and building schedules from PP through final delivery
★ Coordinating logistics and built teams for all music videos and short films
★ Assisted in planning global shoots in foreign countries
★ Maintaining consistent contact with end client to ensure a timely delivery

Creative Producer

Sarona Partners

My project-based employment at Sarona Partners was geared around building and developing their marketing team and strategic workflow. My responsibilities included:

★ Provided marketing consulting for domestic and international ecosystem activities for 365x and int. Geektime events
★ Developed their marketing division by interviewing and training team members and building their strategic workflow

Marketing Specialist

Laniado Communication & PR

Working for Laniado Group as my first job post-relocation to Israel was incredibly rewarding. My main objective was to develop strategies for companies whose digital footprints were relatively new to the online space. Some of my responsibilities included:

★ Building thorough and platform-inclusive media strategies for numerous companies for growth
★ Contributing to campaigns for consumer goods, national boards, and political leaders (Vet4Bulldog, Tadiran, Moetzet Hahalav, Moetzet, Maaminim/Chaim Goren)
★ Managing influencer outreach and political outreach campaigns on behalf of our clients
★ Became an account manager for an international veterinarian medical center, where I acted as a liaison on behalf of Laniado and was responsible with building the entire online strategy plan for the Center, including weekly meetings with the client and establishing KPI's and objectives.

Digital Brand Strategist

Capzool

When I joined Capzool, I was one of the first 5 employees on the team; which served as a unique opportunity to wear numerous hats under their startup operation. My tasks included:

★ Writing over 1.9K+ pieces of media content across 45+ industries with emphasis on SEO-integrated keywords; from SaaS to medicine. These written pieces included social media content and blogs.
★ Representing Capzool in national trade-show events to build brand awareness
★ Creating tactics to sign up new members -- received a mock 'salesperson of the year' award while working in their content creation department

Creative Copywriter

Deepening consumer relationships through visual experiences — now for AlumLA.

Passionate about bridging the gap from idea to execution.

Over seven years of experience working alongside brands to cultivate deeper relationships with their audiences through the strategic use of written and visual communication. Deep understanding of the modern age consumer (USA/EU Regions) with exceptional storytelling, brand alignment, and team building abilities.

Field of work: Business Development, Visual Production, Digital and Traditional Marketing

Personal skills: logistical planning, assembling teams, developing and strengthening relationships, visual pitching, collaboration, flexibility, resilience

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