Magic Media

Founder

Wix.com

Lead Editor

PSFK

Content Strategist

Medium

Medium is an online publishing platform and community, or what I call the centralized blog of the internet. My role in this company is to oversee distribution of community-written pieces across newsletters, homepage and feature articles, as well as contributing to monthly publication conceptualization.

Content Curator

My role at GSK is to expand the consumer health innovation team's media presence by building and maintaining a production pipeline, scheduling content publication and relevant materials, identifying social/digital growth areas, providing relevant and shareable thought-leading content with team members to promote their personal brands, prototyping new media capabilities, managing video production and editing & developing content for internal and external blogs.

Mango Concept

At Mango Concept, a boutique digital agency specializing in custom-tailored apps, branding and webpages, I employed an agile and iterative design process to deliver logos, wireframes, user personas, journey maps and a fully designed & deployed app.

UI/UX Design Intern

NYU Tandon School of Engineering

At the VR Lab, I assisted in crafting next-generation experiences using cutting-edge virtual reality technologies such as Optitrack's Motion Capture systems, FaceWare tech's facial tracking/mapping software, popular animator toolkit Ikinema, triple A gaming engine Unreal, 360 degree video capture/editing and various publishing and live streaming techniques. Together, we created immersive VR experiences for 360 degree films, STEAM education, video games, athletic performance, physiotherapy, dance shows and a branded alcohol label.

Virtual Reality Tech & Production Assistant

PSFK is a future-forward online resource that provides creative professionals with a forecast into the smarter and better future, acting as a hub for design, advertising, retail, technology, travel and arts & culture news. 

As a daily contributor primarily fascinated with the tech-space, startup scene and the cultivation of new ideas, I get to cover the latest news in cutting-edge developments, spanning topics such as drones, internet of things, virtual/augmented reality, 3D printing, robotics, artificial intelligence, quantum computing, smartcars, gene editing and onwards. I'm doubly fascinated with the lightning-fast business world; you can count on me keep you up to date with the latest in corporate branding, management and strategy - check out my work below!

Tech/Startup/Innovation Writer & Home Editor

Editorial and Strategy Intern

HueGroup

Huegroup is the color intelligence platform providing color analytics to rationalize and optimize color product and brand decisions that drive business value. During my time here, I oversaw the data collection process, screening for characteristics such as years of appearance, industry prevalence, designer palettes, dominant regions and cities, color family and other such categories. Upon collecting a wealth of information, I then developed reports and materials that harnessed said data into actionable insights for clients across a broad spectrum of verticals.

Data Manager

ThreatRate Risk Management, LLC

ThreatRate is a global risk intelligence company, dedicated to providing the most comprehensive and up-to-date security analytics and insights to ensure the safety of clients who do business abroad. The company's proprietary data spans all countries, sectors and threat areas for over a decade, with a deep bench strength in K&R (kidnap and ransom). 

During my time here, I researched and developed reports in the fields of security, kidnap for ransom, and terrorism, and edited existing reports for client-requested research and infographic materials. I managed a database of hundreds of thousands of data points, and sourced information to translate into tight copy. I also provided security consultation for business clients flying their executives out to various regions across the world.

Research Assistant and Editor

Is your brand on the map?

Companies know they need a commanding online presence to reach their customers — yet, most don’t have one…

The same holds true for business leaders with their personal brands.

I help mission-driven companies and execs build Content Ecosystems that grow their thought leadership and drive new business. I can help you:

💡 Establish your brand’s thought leadership 
💡 Write clever, data-driven copy that converts
💡 Craft a uniquely positioned content strategy
💡 Create articles, videos, podcasts & newsletters
💡 Build a foundation of content across your socials
💡 Distill compelling stories out of complex subjects

Let’s put your (personal) brand out there in 2025.

Let's build your legacy.

Are you on board? 

Follow me to learn how to grow your thought leadership.

The best part about being a founder?

It’s not the title.
It’s not the flexibility.
It’s not even the wins (though those are nice).

It’s:
→ Waking up every day knowing you’re building something that didn’t exist before.
→ Seeing your ideas come to life, and actually make an impact capable of changing lives.
→ Working alongside people who share your vision and bringing their own brilliance to the table.

The best part isn’t the freedom of being a founder.

It’s the responsibility to create, to grow, and to leave the world better than you found it.

That’s what makes the long nights, hard decisions, and endless problem-solving worth it 🤝

Founders, what’s been the most reward part of your entrepreneurial journey?
Comment below ⬇️

Ido Lechner

Founder @MagicMedia | Turn weekly convos into months of content

Most founders think building in public is just another content strategy.

Share a few tweets, post some updates, get some followers.

But it’s much more than that.

When you build in public, you unlock three things that most early-stage founders struggle with:

𝟭. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘀𝘄𝗼𝗿𝗸
Every time you share progress, ideas, or experiments, you’re testing demand in real time.

The comments, questions, and feedback become a live focus group.

𝟮. 𝗕𝗿𝗮𝗻𝗱 𝗯𝗲𝗳𝗼𝗿𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁
In the early days, your startup is invisible.

By telling your story out loud - messy drafts, small wins, hard lessons - you create visibility and trust long before your product reaches maturity.

𝟯. 𝗔 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝘁𝗵𝗮𝘁 𝗳𝗲𝗲𝗹𝘀 𝗶𝗻𝘃𝗲𝘀𝘁𝗲𝗱
People don’t just want to see the polished “launch day.”
They want to see the late nights, the pivots, the risks.

When they do, they don’t just become customers - they become advocates, cheering you on because they feel like they helped shape your journey.

The best part?

Building in public doesn’t require perfection. It requires 𝘩𝘰𝘯𝘦𝘴𝘵𝘺.

The internet doesn’t need another founder pretending everything is up and to the right.
It needs more stories that feel real, human, and unfinished.

Because when people see the process, not just the outcome, they don’t just believe in your product.

They believe in 𝘺𝘰𝘶.

And that’s the most valuable trust a founder can earn.

taplio

Ido Lechner's Linkedin Analytics

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