Ievgenii Nagornyi 's Linkedin Analytics

If content is B2B marketing king, a good repurposing strategy might as well be the queen. The fear of coming up with a unique and original approach to each lead generation channel is what holds many teams back from scaling their outreach. But what if I told you that all it really takes to build a sustainable pipeline across different channels is having one great source of value and a custom strategy to introduce it to new audiences? On average, your buyer needs a dozen touchpoints with your brand before considering a partnership. And scaling your existing content and messaging to a LinkedIn audience might create those few touchpoints you need to close a deal in the long run. As a LinkedIn consultant with several years of experience building lead generation campaigns, I’ve learned how to adjust your current assets and content the way LinkedIn users want to consume it. All you need is to know where you’re headed and what unique value you bring to the table. And I’ll make sure to think of the right ways to get you to the final destination. P.S. My team at Respect.Studio has spent the past 8 years working on ways to combine sales tech, data automation, and strategy to build a holistic marketing ecosystem for B2B tech teams. So if you have any questions about growing your pipeline through marketing, don’t hesitate to reach out.