Del-York Group

Social Media Manager

HTG Media

Designed and implemented social media marketing strategies that grew the brand’s Twitter page followers by 6,300%.

Designed and implemented community growth campaigns.

Created engaging and informative content that resonated with the target audience.

Actively engaged with the brand’s audience by responding to comments, messages, and inquiries, thereby fostering a sense of community.

Periodically engineered conversations that trended organically as part of a plan to become a Top 10 voice on Twitter Nigeria.

CleanAce Drycleaners & Launderers

Designed and implemented strategies to promote the brand's franchise.

Consistently monitored and analyzed sales data to identify trends and make informed product marketing decisions.

Managed the brand's online presence across social media platforms and email communications.

Developed and implemented a marketing plan that drove awareness, leads, and sales.

Devised and implemented multi-channel marketing campaigns

Social Media Analyst

Frontia Media Limited

Managed a team of two social media managers.

Pitched our services to potential clients and secured new business.

Managed existing client relationships and ensured satisfaction.

Developed and executed social media strategies that aligned with clients' marketing goals.

Created engaging and informative content that resonated with target audiences.

Created and curated content for Hutbay blog.

Monitored and analyzed social media data to track the effectiveness of campaigns and make improvements.

Content Developer

Spanco BPO

Managed customer inquiries and complaints.

Resolved customer issues in a timely and efficient manner.

Worked with other departments to ensure that customer issues were resolved quickly and effectively.

Answered questions about billing, technical issues, and other customer concerns.

Resolved customer issues in a timely and efficient manner, using problem-solving skills and knowledge of the telecom industry.

Customer Support Associate

I’m a result-driven social media and digital communications strategist with a track record of distilling insights and executing strategies that have led to revenue growth of up to 300% yoy. 

Key Achievements

-Grew HTG Media's Twitter account from 49,000 to 600,000+ followers and over 2 million impressions per day in less than a year through strategic content planning and execution.

-Led marketing for multiple new outlet launches by validating strategic readiness through market research, crafting and implementation of promotional strategy across channels which resulted in the timely profitability of multiple new outlets.

Netflix just pulled off one of the smartest marketing moves of the year.

They have added a clipping tool. Viewers can now take their favorite part of a show or movie, clip it, and share it instantly.

This may look like a simple feature update, but for years, it was hard to share viral moments from movies. In a bid to stop users from pirating its movies by screen-recording them, Netflix unintentionally restricted users from taking and sharing viral clips.

Viewers had to resort to taking blurry screenshots and using third-party apps just to share their favourite scenes. 

Netflix has been sitting on gold but didn't do anything about it for years. Now, they’ve turned every subscriber into a potential marketer.

In film marketing, virality lives in moments.  One clever punchline from a movie can go viral and become its biggest marketing asset. 

One viral clip can spark conversations, ignite trends, and even resurrect an old forgotten show.

Netflix is no longer the only one marketing its content. With this tool, the audience becomes the marketing team. Every clip shared is free publicity. 

Unlike ads, these moments are not salesy. They come with the authenticity of personal recommendations, the kind of marketing that money cannot truly buy.

Netflix may not know it yet, but they've just made it almost impossible for older shows to truly become irrelevant. It has become easier than ever for them to be reborn at any time. 

We’ve already seen this happen on TikTok: old shows like Breaking Bad or Suits suddenly trended again because people shared short, addictive clips. Now imagine that happening at scale.

The platform has essentially become a living, breathing loop of content rediscovery.

I can't wait to see how this impacts their bottom-line in the next two quarters.

Igbokwe Ifeanyi

Brand Storyteller | Marketing & Comms Specialist | Content Strategist Turning Ideas into Movements

AI comments have ruined LinkedIn.

You could post something as simple as, “I just had a really amazing day,” and the next thing you’ll see in the comments is: “So insightful, thank you for sharing.”

Thank you for sharing what exactly?

i definitely didn't see this one coming 😳

I've seen funny ads but this? 😁🤣🤣

this is the most fascinating Linked bio I've ever seen

Sometimes, life is so unscripted.

In 2002, a young photographer stumbled onto something that would change his life forever.

While browsing the internet, Nabil Elderkin discovered that kanyewest•com was available.

Instinctively, he bought it.

At the time, Kanye wasn’t the global legend he is today; he was just an ambitious upcoming rapper trying to make it.

Three weeks later, Roc-A-Fella Records reached out. They’d just signed Kanye, and they wanted the domain.

Ordinarily, most people would have cashed out and asked them to buy it.

But Nabil had an entirely different request: “I’ll give you the domain name… if you let me shoot Kanye.”

As a photographer, he convinced himself that if he were given just one meeting with Kanye, it could be the beginning of a new phase for his career.

He eventually met Kanye.

Within 10 minutes, Nabil captured one of Kanye's most iconic pictures of his early career.

He went on to direct Kanye’s music videos and eventually became one of the most sought-after visual storytellers in the industry.

He also did music videos for Frank Ocean, Kendrick Lamar, Bon Iver, and Dua Lipa. He collaborated with John Legend and handled commercials for Nike, Coca-Cola, Adidas, and even worked on a feature film.

And it all started with a $12 domain name and the courage to ask for an opportunity.

In all you do, be audacious. Ask, but ask strategically. The most anyone can do is say no. But a single yes can change the trajectory of your life.

Audacity is the price to pay for your dreams. Without it, you go tey!

After watching this video, I started asking myself: Has anyone ever died doing a stunt for Red Bull?

If the biker in this video had landed just a few inches to the right, it would likely have been the end.

Apparently, over the years, a number of extreme athletes have lost their lives either while performing for Red Bull, or as sponsored Red Bull athletes.

And that raises a key marketing question.

Red Bull has built one of the most powerful brand identities in the world on a foundation of extreme sports and fearless living. 

Their brand promise is so tied to risk and danger that sometimes the consequences are fatal. Despite many of their stunts ending in the death of athletes, the brand remains admired.

How is it that their audience doesn’t see recklessness, but bravery, audacity, and a lifestyle worth aspiring to.

See ehn, there's a very fine line between storytelling that inspires and storytelling that endangers. 

How far is it morally okay for a brand go in trying ‘make a difference?’

Is it still a brilliant marketing strategy if many have paid for it with their lives? 

How has the brand managed to get away with things that other brands never survived half of?

I’ve been saying it, and I’ll say it again: Samsung has to do better at marketing

At some point, this conversation has to be had

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