Ignacio A. Aguirre's Linkedin Analytics

As a CRO Lead Consultant at Accenture Song, I specialize in growth, experimentation, data analytics, implementing A/B testing to make data-driven decisions and continuously improve results. My T-shape profile includes experience in paid media, social media, and expertise in optimizing tools such as Adobe Target, Adobe Analytics, Google Analytics, VWO, AB Tasty, Optimizely, Clarity, Hotjar. My approach focuses on personalizing digital experiences, aiming to optimize the user experience according to the desires and interests of each audience. I have extensive experience in multi discipline teams leadership, managing strategic projects using agile methodologies, and a solid background in digital marketing. I have worked across agencies, startups, large corporations, and consultancies. With a degree in Advertising, I apply principles of behavioral economics and design to create innovative, measurable solutions.