Accenture Song

Playing an Own Media & CRO Lead Consultant role for the Banking sector. 
Optimizing customer experience within commercial pages and acquisition flows with a PSM framework. After analizing quantitative data, build Benchmarks and UX researches, my job is to planify and implement A/B/n Testing, Experimentation and Personalization, based in CRO and Behavioral Economics technics to improve conversion rate and measure economic impact. 
Also leading a multidisciplinary team on the redesing for commercial pages of investment products from a new customer perspective to implement innovative and interactive solutions.

CRO Lead Consultant

Flat 101

As consultant I dedicated myself to optimizing designs, implementing experiments and improvements of digital products in all work areas involved in the final conversion. To achieve this goal I focused on the 4 main areas that influence conversion: UX, Business Tech, Digital Analytics and traffic management.
Based on the understanding of business models, I focused on proposing improvements and experiments that have a positive impact on client’s business.
Clients: Hewlett Packard, Domino’s, Royal Air Maroc, IFP, Medac.

CRO & Growth Consultant

Working as CRO Lead. I am in charge of optimizing the customer experience in B2B and B2C product acquisition flows. Also doing Website and Landing Pages Optimization. 
With a PSM model, after analizing Benchmarks and UX researches, my job is to planify and implement A/B/n Testing & Experimentation, based in CRO and Behavioral Economics technics to improve conversion rate and measure economic impact.

Digital Marketing Advisory Associate Manager

ECIPSA

Working as a CRO specialist. My work consisted on data-driven optimization of the web and landing pages, and also lead generation campaigns, to obtain a better marketing mix and the best results to a continuing improving strategy. As part of that I made an attribution model in MS Dynamics and build dashboards on MS PowerBI to track performance.

CRO Analyst

Teclab Instituto Técnico Superior

Working as ON/OFF paid media specialist for full funnel optimization to lead generation. 
Driven by data, we could build an inbound marketing model made with Hubspot CMS, implement growth hacking techniques, CRO testing methodology, SEO actions, social media strategies and automated lead nurturing for improving performance. 
Thanks to that we could optimize lead generation and launch the brand in other states and countries of the region. 
There I could face and learn in depth the Growth Hacking & A/B/n Testing technics with the agile methodoly philosofy.

Paid Media & CRO

Magnetycs

Working as a Paid Media Specialist. In this job my duty was to plan, implement, analize and optimize SEM/SMO/SEA strategies. There I had to measure and test objetives, segmentation/target, creativity, landings and chatbots for the performance marketing campaings, with the purpose of obtaining good ROI/ROAS. 
I had several types of clients such as Automotive, Real State, Health y Edtech enterprises.

Paid Media

MKE Digital

Working as Paid Media Associate. The tasks that I had were to manage the paid media ads, such as branding and performance campaings, in Facebook Ads, Google Ads, Twitter and LinkedIn Ads. Also I had to integrate the platforms to the CRMs and report the results by making dashboards in Google Data Studio.

DorianGray Club

In this small but dynamic business I was the head of the events communication and production team. Our job was to generate events and parties, based in concepts or specific topics, and cordinate all the communication actions, the community managment and paid media strategy for the sale of tickets and improve AOV and revenue.

Marketing and communication manager

Estudio Aguirre Abogados

Performed debt recovery tasks for Banco Patagonia.
Portfolio Management
Contact with debtors
Generation of appointments for debt restructuring
Debt and financing calculation

Collections Specialist

CEZAMTEL S.A.

Performed administrative and financial tasks.
Accreditation of purchases, balance management and collection.
Teamwork with tools such as:
MS Excel.
Tango Management.
System activation in Posnet and Lapos.

Purchasing and Accreditation Manager

CRO & Growth Hacking | Experimentation and Digital Optimization | Paid Media Specialist

As a CRO Lead Consultant at Accenture Song, I specialize in growth, experimentation, data analytics, implementing A/B testing to make data-driven decisions and continuously improve results. My T-shape profile includes experience in paid media, social media, and expertise in optimizing tools such as Adobe Target, Adobe Analytics, Google Analytics, VWO, AB Tasty, Optimizely, Clarity, Hotjar.

My approach focuses on personalizing digital experiences, aiming to optimize the user experience according to the desires and interests of each audience. I have extensive experience in multi discipline teams leadership, managing strategic projects using agile methodologies, and a solid background in digital marketing. I have worked across agencies, startups, large corporations, and consultancies. With a degree in Advertising, I apply principles of behavioral economics and design to create innovative, measurable solutions.

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