Ike Singh Kehal

CEO HiveGPT (AI Agents for B2B Mkt) | Social27 Event Tech | Trusted by Fortune 1000 customers

Enabling personalized marketing at scale!

1) Co-founder and CEO of HiveGPT: AI Agents to deliver personalized marketing at scale. 
Everything Bee2Bee marketing.

2) Co-founder and CEO of Social27: Event Tech and Marketing Tech solutions powered by Ai Automation. Built the company from a 2 person startup in my home office, to 150+ employees and revenue growth in double digits annually. Our customers include: Microsoft, UN, CapGemini, UW....

3) Co-founder and CEO of TurnUpp / ActivityPal: A social app focused on connecting friends to plan activities in the real world. Raised $5M, created amazing tech and GTM. Growth rate wasn't encouraging, returned $3.5M to investors and pivot>

4) As CEO of Indiabulls Retail led a company acquisition (USD 60+ Million). Re-structured the organization, managed P&L, developed and led new branding campaign resulting in record Qtr sales
 
5) Worked at Microsoft for 7+ years and developed deep understanding of the Microsoft partner programs, field engagement, IT audience marketing, Microsoft products and business models (ISVs, VARs, SMB channel, GTMs etc).

6) Rich global experience acquired by working in diverse business environments and cultures across the world.

7) Proven communication, collaboration, analytical decision making, presentation and negotiation skills.

8) Strong financial forecasting, P&L, budgeting, pricing, ROI and related fiscal expertise. 

9) People person, trustworthy, hardworking and innovative.

CEO, Enterprise AI, EventTech to accelerates sales and build community

Focus on meeting my customers needs for business acceleration with Virtual and Hybrid Events. 
Grow the team and keep them motivated and happy!! More at: http://social27.com

90% AI Startups fail.
The 10% that succeeded? 

→ All had strong distribution partnerships pre-launch
Not post-PMF. 
Not during scaling. 
Pre. Launch.

The graveyard: 

Ghost Autonomy: 4
9 patents → $238.8M raised 
↳ Zero revenue 

TextGen Pro: 18 months dev 
⟶ Killed by Llama 2 

The winners: 

Perplexity: 
Third-party models 
→ $14B valuation 

Cursor: 
OpenAI's APIs 
⟶ $100M ARR in 14 months

Notion: 
No proprietary AI 
↳ 30M users

The pattern is clear: 
Your AI pilot?
5% success rate with tech-first approach 
↳ 20x higher with distribution-first

The uncomfortable truth: 
Your competitors' inferior tech with superior distribution? 
Might eat your lunch.

What's your distribution strategy? 
(Just building better tech isn't an answer)

............................
Look into Synnc

Talks about #chatgpt, #b2bsales, #b2bmarketing, and #eventmarketing

Cofounder Synnc (B2B Creator Marketplace) | Social27 Event Tech | Trusted by Fortune 1000 customers

BREAKING: Read the email Amazon is sending to laid-off employees today

Amazon to cut as many as 30,000 corp jobs

HR email (as on Business Insider)

I have some important, but difficult, news to share with you.

After a thorough review of our organization, our priorities, and what we need to focus on going forward we've made the hard business decision to eliminate some roles across Amazon. 

Unfortunately, your role is being eliminated and your employment will end after a non-working period.

We didn't make these decisions lightly, and we're committed to supporting you throughout this transition, which will include a non-working period with full pay and benefits (as applicable), an offer of a severance package, transitional benefits as applicable by country, and access to several skills trainings as well as external job placement support.

You likely have questions, and we're here to answer them. You'll soon receive a Chime meeting invitation for a conversation with a leader and/or HR representative from your team to discuss the specifics of your transition and how we can support you. 

While this meeting is optional, we encourage you to attend virtually as it provides an opportunity to address your individual questions. 

Your badge access has been restricted, so if you're currently in an Amazon office, Security can assist you with exiting the building. 

Beyond this conversation, you can also review additional information and FAQs in MyHR at any time.

As of now, you are no longer required to perform work on Amazon's behalf, and will receive your full pay and benefits (as applicable) for the next 90 days. 

During this transition period, you'll continue to have access to internal email, Chime, and A to Z on your personal device, and our primary mode of communication with you will be through email.

If you have not yet downloaded the A to Z app … you'll need it to access important resources like MyHR, where you'll see FAQs about supportive resources, benefits, pay, how to retrieve any personal belongings from your workspace, and how to return your Amazon-issued equipment.

You can find additional information about how to install A to Z, access MyHR, and access Chime and email on this page.

Please ensure your personal email address is up to date in A to Z, and keep your Yubikey so you can access internal email on a personal computer/mobile device. 

Remember that caring team members are ready to assist you 24/7 through MyHR or the Employee Assistance Portal (EAP), offering free and confidential support, both within the A to Z App.

If you run into any trouble at all getting what you need-whether that's connectivity issues, questions about next steps, or any other concerns-please just reply to this email. I'm personally committed to making sure you get the help you need as you navigate this change.

Beth Galetti
SVP, People Experience & Technology

....

Your expertise needs visibility.
Reach out Ike Singh Kehal  if I can help.

SaaS is dead
Services-as-Software just ate $4.6 trillion

Most founders still building features. 
That's backwards.

→ Every AI startup looks identical now. 
Legal ops = claims processor = RevOps copilot. 
Same models → Same primitives → Weekend builds.

→ Harvey beats dozens of competitors. Why? 
Forward-deployed engineers inside Am Law 100 firms. 
Not selling software → delivering outcomes.

→ The TAM isn't $200B SaaS anymore. 
It's $4.6 TRILLION in enterprise salaries. 
AI SDRs replacing SDRs. AI paralegals replacing paralegals.

Sierra embeds engineers for weeks 
→ Shadows users 
→ documents hidden rules 
→ builds custom systems. 
Implementation IS the product.

Pre-sales = post-sales now. 
No contracts without proven results with real data.

New pricing reality:
Documents processed → not seats
Tickets resolved → not tokens
Outcomes → not features

While you perfect features 
→ Services-as-Software companies are removing humans from payroll.

Build tools → lose to outcomes.

1.2M professionals laid off— 
so who bounced back in 30 days?

The survivors weren't the highest performers—they were surely the ones with personal brands.

Reality 1: Your employer cares about quarterly results, not your career. 

They'll cut entire departments without blinking—even the team that just shipped record revenue. Your 15 years of loyalty? It's a line item on a spreadsheet.

Reality 2: 
Your expertise dies with your employment if nobody knows about it. 

That deep knowledge you've built solving real problems at scale? It vanishes the moment IT revokes your email access. 
Meanwhile, professionals with established thought leadership get recruited before their severance paperwork is signed.

Reality 3: 
Building authority takes time. Start before you are laid off. 

A current Microsoft engineer discussing cloud architecture has 10x more credibility than someone "between opportunities." Your employed status is your strongest asset—use it while you have it.

Smart professionals already earn $4-8K monthly sharing expertise while employed. 

They're not career influencers—they're practitioners at respected companies creating content about real problems they're actively solving.

This is why Synnc.us was built—to help professionals monetize knowledge before they need to.

What's one insight from your current role that could help others in your industry?

Google killed the num=100 parameter
90% of startups just became invisible

Most founders still optimizing for SEO rankings 11-100. 
Those positions no longer exist for AI discovery.

Reddit, Inc. lost 15% of its value overnight. 
Billions wiped out because...
most of its threads live between positions 11 and 100.

Mistake 1: 
Relying on organic search. 
Reddit lost 15% value instantly when threads became invisible.

Mistake 2: 
Building for algorithms. 
Google controls what gets seen, you control nothing.

Mistake 3: 
Ignoring owned distribution. 
Corporate creators with 5K followers now outperform sites ranking #11-100.

Founders building owned audiences through partnerships survive. 
Everyone else fights for 10 spots.

This is exactly why Synnc was built.

Goldman Sachs memo: 
Jobless growth is the new normal

300 million jobs at risk 
→ 15% productivity gains coming 
→ Zero new hiring planned.

The US economy is strong
but America may be entering an era of "jobless growth" 
Goldman Sachs wrote in a Monday note (Oct 13)

Goldman just confirmed 
what 150,000 laid-off tech workers already know.

→ Fact 1: 
AI adoption hit 9.2% of companies. 
Hiring in those industries? Negative. 
They're using AI to cut → not expand.

→ Fact 2: 
Tech unemployment for 20-30 year olds 
→ up 3% since January. 

→ Fact 3: 
Next recession = mass "restructuring." 
Goldman's exact words 
→ "Companies use recessions to streamline workforce in less productive areas.

Corporate creators earning $5-12K monthly get it 
→ They're not building side hustles. 
They're building career insurance.

While you perfect your LinkedIn profile 
→ that PM sharing AI frameworks is getting DM offers without applying.

The math is brutal: 
GDP up → jobs down 
→ productivity gains pocketed by shareholders.

Your expertise exists → but if it's not visible, it doesn't count.

This is why Synnc.us exists 
→ monetize knowledge before you need to.

200K layoffs announced
Your Plan B → isn't Airbn B.

Reality Check:
UPS: 48,000 ➔ gone
Amazon: 30,000 ⟶ gone
Intel: 24,000 ↳ gone

They all had expertise.
Most didn't have public proof.

The difference?
Corporate creators ⇒ $5-12K/month
 → Same day job offers
 → Just done publicly
 ↳ Building distribution before pink slips

Your debugging process? ➔ Content
Your workflow fixes? ⟶ Portfolio
Your domain knowledge? ⇒ Monetizable

While 193K update resumes 
↳ visible experts get DM'd opportunities.

Your expertise needs distribution NOW.
Not after layoffs.
 Not between jobs.

 ➔ Today.
Look into Synnc.us

Your best side hustle is...
your day hustle.


So far in 2025, there have been 579 layoffs at tech companies with 161,859 people impacted (541 people per day).

In 2024, there were 1,115 layoffs at tech companies w/ 238,461 people impacted (653 people per day).

Here are the 3 realities, we all need to be aware of : 

 → Reality 1: 
You invest 40+ hours weekly becoming an expert. 
Why start from zero elsewhere?

 → Reality 2: 
Your daily work solves real problems. 
That debugging process you streamlined? 
Worth more than generic productivity tips.

 → Reality 3: 
Public expertise accelerates careers. 
Promotions find you. 
Recruiters slide into DMs. 

Your expertise needs visibility before you get a pink slip.

Corporate creators earning $5-10K extra monthly
aren't doing something new. 
They're doing their day job out loud.

Start sharing your expertise now, not in between jobs.
Look into Synnc

Everyone's applying. 
Nobody's hiring. 

Smart people stopped playing.

Most professionals perfect resumes while algorithms delete them. 
That's backwards.

Reality 1: 
Your daily work solves real problems. 
That AI workflow you built? 
Worth more than any resume.

Reality 2: 
Tech employment down, but engineers sharing expertise publicly get recruited—not rejected.

Reality 3: 
Corporate creators earn $5-10K monthly. 
Same expertise you have. 
They just share it.

While 22,000 fight for jobs, smart professionals build audiences.

The difference? 
They turned their day job public.

Your expertise already exists. 
Make it visible before you need to.

Start documenting today. 
Look into Synnc.

Service as Software: 
$10T labor market shift 
nobody's talking about

Madrona just revealed the real AI playbook: 
Stop selling tools. Start delivering outcomes. 

Reality 1: 
Workday made 40% from services pre-IPO 
→ Today's AI companies following same model 
⟶ Implementation matters more than features.

Reality 2: 
We're in the "awkward phase" 
→ AI tools exceed user ability 
➔ Companies need white-glove delivery 
⟶ "Forward deployed engineers" everywhere.

Reality 3: 
Labor spend is $10+ trillion vs $900B software 
→ AI targets this through outcomes 
⇒ Not tool licenses.

Current examples:
GrowthX: Expert talent + AI workflows → replacing agencies
Trek Health: Data → actionable insights delivered
Fyxer: Automating assistant workflows
Gradial: Content supply-chain agents

But here's what's coming: 
→ Multi-collab agents handling these services 
↳ Humans orchestrating, not executing 
⟶ "Service as Software" at massive scale

The professionals who win? 

Those mastering this transition NOW: 
→ Learning to orchestrate AI workflows 
↳ Managing hybrid human-AI delivery 
⟶ Documenting their expertise publicly

Your expertise in "Service as Software" 
→ shared publicly 
⟶ becomes your competitive moat.

The awkward phase won't last. 
Master it before it's automated.
Share your work, before it before it takes your job 
............................
That's exactly why Synnc exists. 
Synnc 2.0 coming soon: "Service as Software" for real. 

More on the topic from Anna Chen

Every startup needs an Agent Factory
—Jay Parikh, Microsoft EVP

He's right. 
In 2 years, companies that figured this out will look entirely different.

Here's what most miss:

→ Reality 1: 
Microsoft's Agent Factory produces intelligent capabilities, not just code. Foundation models + research + production systems 
→ competitive baseline everyone needs.

→ Reality 2: 
Identical Agent Factories → identical capabilities. 
Cursor wrapped Claude beautifully 
→ $100M ARR. Distribution made the difference.

→ Reality 3: 
Your Agent Factory + corporate creators → unstoppable moat. 
That engineer sharing AI implementation stories? 
8x engagement vs company pages.

Smart founders are building both: 
→ World-class Agent Factory (the new table stakes) 
→ Distribution through domain experts (the differentiator)

Microsoft shows us the blueprint. 
Perplexity shows us distribution wins 
→ $18B using OpenAI's models.

Build your Agent Factory. 
Along with your distribution army.

Look into Synnc.us

Your raise isn't coming from HR. 
It's in...

Your DMs

LinkedIn study just exposed marketing ⬆️ 
39% career control. 
EXACTLY Same as Administrative. 
Meanwhile, BizDev at 59%.

The irony?
Marketing pros BUILD audiences. 
Just not for themselves.

Reality 1: 
➔ You manage $2M ad spend 
→ AI startups need that expertise 

Reality 2:
⟶ Your attribution model 
→ Worth $10K/month to SaaS brands

Reality 3:
⇒ Your CAC optimization 
→ 50 companies would pay for that workshop

Marketing pros earning $5-30K/month extra: 
→ Partnering with non-competitive brands 
⟶ Sharing expertise they already have 
↳ Working with companies that NEED their knowledge

That demand gen playbook? 
➔ 20 AI startups want to learn it That LinkedIn strategy crushing it? 
⟶ B2B brands will pay for your insights

 That conversion framework? 
⇒ Worth $5K per collaboration

You're partnering with brands. 
While keeping your day job.

The 61% without control are waiting for promotions. 
The smart 39% are creating income streams.

Your expertise is worth $5-15K/month. 
Note: Make sure its non competitive brands

.........................
Synnc.us, look into it

BREAKING:  YouTube offering voluntary buyouts 
to its U.S.-based employees

Smart employees → becoming creators instead.

Neal Mohan's historic memo reveals everything. 

First restructuring in 10 years 
➔ AI transformation. 
Creating opportunities for those who see it.

Reality 1: 
YouTube investing billions in AI infrastructure. 
Voluntary buyouts with severance ⟶ respectful exit. 
Meanwhile, creators (Mr Beast) earning $54M yearly 
↳ on same platform.

Reality 2: 
Three new AI-focused divisions forming. 
The message? 
→ Platform evolution accelerating. 
Smart professionals ⇒ transitioning to creator side now.

Reality 3: 
Your YouTube insider knowledge? ➔ Invaluable. 
Understanding their algorithms? ⟶ $15K/month consulting. 
Knowing creator needs? ↳ Perfect timing to serve them.

November 5th restructuring = massive opportunity.

While some take severance packages 
→ others launching creator businesses. 
Using YouTube's own platform ⇒ to build their future.

Your corporate YouTube experience becomes your creator advantage.

➔ Transform from employee to partner. 
Look into Synnc.us

We connect brands with engineers (5K LinkedIn followers)
Then outperform agencies with $1M retainers
Here's the framework:

1: Find engineers posting in their industry
2: Structure $2-5K/month partnerships
3: Get 8x engagement vs company pages
4: Reduce CAC by 30-40% with authentic reach

Recent Wins:

AI Cybersecurity startup 
→ Partnered with: Security engineer (6.5K followers) 
→ Added: Weekly vulnerability breakdowns 
→ Result: 23 qualified leads vs 8 from paid ads

Developer tool company 
→ Partnered with: vibe coding expert (3.8K followers)
 → Added: "Building in production" content 
→ Result: $38K pipeline from 3 posts

Data platform 
→ Partnered with: ML engineer (8K followers) 
→ Added: 15 migration use cases by industry
→ Result: 11 enterprise demos vs 2 from Google Ads

Why this works:
Micro-experts beat generic macro-influencers in B2B.

Buyers want: 
→ Peer perspectives, not vendor content 
→ Technical depth, not surface features
 → Problem acknowledgment, not just solutions 
→ Practitioners, not evangelists

You're not competing on reach.
You're competing on relevance.

The Synnc advantage:
Match brands with domain experts. Not generic influencers.
Engineers who solve these problems daily. 
That's why it works.

The Reality Check:

Every B2B brand can tap 20+ domain experts tomorrow.
→ Engineers documenting their stack 
→ Architects sharing decision frameworks 
→ Developers building in public

The distribution moat is there. 
Most just can't see it.

OpenAI just killed 10,000 AI startups with a browser.
BUT Atlas isn't about browsing. 

It's about distribution dominance.

While founders perfected their ChatGPT wrappers 
→ OpenAI just embedded themselves into the ONE place
 users spend 8+ hours daily.

Reality check:
→ Your AI Chrome extension with 50K installs? Dead.
→ That productivity app using GPT-4? Obsolete.
→ Your $5M seed round AI assistant? Game over.

OpenAI now sees EVERYTHING: 
→ What you research 
→ How you work
 → Where you struggle 
→ When you need help

They don't need your app → They ARE the app.

The brutal math: 
→ 800M+ ChatGPT users 
→ Average user: 6.7 hours browsing daily 
→ Result: 5.4 BILLION hours of context per day

That data scientist with the browser extension side project? 
→ Just lost to a $200B company that owns the entire browser.

Distribution isn't a moat anymore
→ It's the entire castle.

Smart professionals aren't downloading Atlas for productivity. 
→ They're downloading it to understand what just made their AI startup worthless.

The message is clear 
→ Build on OpenAI's platform, or build a time machine.

Choose wisely and look into Synnc

90% of AI startups fail in year one
the survivors have one thing in common...

Most people think just bolting on AI creates competitive advantage.
That's completely wrong.

Distribution is the strongest moat.

Reality 1: 
Every startup has GPT-5 access.
When Cursor hit $100M ARR wrapping Claude, the message was clear. 
Vibe coding means anyone builds sophisticated AI in weeks, not years.

Reality 2: 
Corporate creators generate 8x engagement vs brand channels—they own trust. That engineer with 4K LinkedIn followers drives more qualified leads than your company page with 50K. 

Reality 3: 
Brands + creators together build defensible distribution that technology never will. While you perfect your prompt engineering, competitors with worse tech but better distribution are stealing your customers.

Smart founders are already allocating 50% of resources to distribution, not just development.

This is why Synnc was built—two-sided moat where brands get authentic distribution, creators earn $3-10K extra monthly.

Technology is table stakes. 
Distribution determines everything.
Both win, or both lose. Choose wisely!

The only moat left for AI startups...

Distribution.

90% of AI startups fail while others hit $100M ARR with the same technology everyone has access to.

The pattern is clear 
→ swipe through to see what separates winners from casualties.

This is exactly why Synnc was built- connecting brands with corporate creators who own Distribution and Trust.

Because in 2025, reach beats code every time.

What's your take - is technical differentiation truly dead?

Distribution is the best Moat

LinkedIn shut down the Employee Advocacy tool.
Why LinkedIn couldn't make it work?

Here are the three myths that killed traditional employee advocacy programs:

Myth 1: 
"Our employees will naturally share company content" 
Reality check: They won't. 
Without incentives, even your most loyal employees scroll past your branded posts. 
Why? Because sharing corporate content doesn't benefit them personally.

Myth 2: 
"Internal advocacy is enough to reach our buyers" Wrong. 
Your employees' networks overlap heavily with each other. 
You're basically shouting into an echo chamber of people who already know about your company.

Myth 3: 
"Employee advocacy is free marketing" Nothing's free. 
Traditional programs require massive internal resources: content creation, training, platform management, and constant nudging. 
The hidden costs are brutal.

Meanwhile, companies following this broken playbook are missing the real opportunity.

The smartest brands are treating their employees like creators—and paying them like creators too.

Add your employees to creator campaigns, but incentivize them properly. 
A few hundred dollars per post transforms reluctant participants into enthusiastic advocates.

Better yet? 
Expand beyond your internal team. 
That Microsoft engineer who's not your employee but understands your buyers' challenges? 
They're probably more credible than your own marketing team.

This is exactly why Synnc was built—to connect brands with credible corporate creators who can speak authentically about industry challenges, whether they're internal or external.

What's been your experience with employee advocacy programs?

15 moats to choose from. 
Corporate creators unlock 14 of them.

I studied 50 B2B SaaS companies
the ones that went from zero to $10M ARR in under 1 year

The pattern was unexpected:
No influencer budget → Yet viral growth
No sales team → Yet enterprise deals
No ad spend → Yet category leaders
No PR agency → Yet media coverage

Their secret? They partnered with corporate creators.

The Corporate Creator Advantage:
→That senior engineer posting about your API beats your $50K developer conference booth. 
→That data scientist's LinkedIn thread outperforms your $100K Google Ads campaign. 
→That product manager's newsletter drives more MQLs than your entire content team.

Corporate creators aren't generic influencers
they're trust accelerators.

The proof is undeniable:
→ Notion grew through employees-turned-creators sharing workspace setups, not ads
→ Linear scaled via engineers documenting their workflows, not sales calls
→ Vercel exploded through developers teaching deployments, not marketing campaigns

Here's the multiplier effect:

Corporate creators unlock EVERY other moat:

Network Effects → Their audience becomes your first 1,000 power users Switching Costs → They create tutorials that embed you in workflows
Brand Moat → They lend their credibility to your unknown startup Engagement → They seed communities with actual practitioners

Not influencers. Not celebrities. Domain experts with day jobs.

The uncomfortable math →
Average B2B company page reach: 2% 
Average corporate creator reach: 20-30% 
Their engagement rate: 8x higher 
↑ Their trust score: 87% vs 31% 
↑ Their content cost: $0 kinda (it's what they do everyday) 

In 2025, every successful SaaS company has this playbook:

Find 10 corporate creators in your space ↓
Partner before they hit 10K followers ↓
Give them insider access, not just money ↓
Watch them become your distribution moat ↑

Which corporate creators in your industry would you partner with? 
(Hint: They're probably reading this right now)

Fluently's $5M proof: 
Small creators AND employees 
ARE the distribution moat

Yurii Rebryk's smartest move? 
His whole team became creators too.

GetFluently's winning formula: 
→ Founders posting alongside creators 
→ Employees sharing real product stories
→ <5K follower creators adding authenticity 
→ Portfolio approach: everyone contributes 
→ 1B views from combined efforts

$48K → $5M ARR. 

The breakthrough: 
They didn't just hire creators—they became them. 
Employees + external creators = unstoppable distribution.

This validates the entire playbook:
→AI startup employees should post publicly
→Corporate creators with 3K followers drive real revenue
→Combined forces multiply impact

Think about it: 
→GetFluently employees posting between product sprints. 
→External creators posting between their day jobs. 
Both winning.

70,000 AI startups need this blueprint. 
Your employees have stories. 
Corporate creators have trust with audiences.

Connect them. 
Scale happens.

This is exactly why Synnc exists
bridging AI startups with corporate creators while helping companies unlock their internal creator potential.

Your move.

And BIG congrats Yurii Rebryk

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