Ike Singh Kehal

CEO HiveGPT (AI Agents for B2B Mkt) | Social27 Event Tech | Trusted by Fortune 1000 customers

Enabling personalized marketing at scale!

1) Co-founder and CEO of HiveGPT: AI Agents to deliver personalized marketing at scale. 
Everything Bee2Bee marketing.

2) Co-founder and CEO of Social27: Event Tech and Marketing Tech solutions powered by Ai Automation. Built the company from a 2 person startup in my home office, to 150+ employees and revenue growth in double digits annually. Our customers include: Microsoft, UN, CapGemini, UW....

3) Co-founder and CEO of TurnUpp / ActivityPal: A social app focused on connecting friends to plan activities in the real world. Raised $5M, created amazing tech and GTM. Growth rate wasn't encouraging, returned $3.5M to investors and pivot>

4) As CEO of Indiabulls Retail led a company acquisition (USD 60+ Million). Re-structured the organization, managed P&L, developed and led new branding campaign resulting in record Qtr sales
 
5) Worked at Microsoft for 7+ years and developed deep understanding of the Microsoft partner programs, field engagement, IT audience marketing, Microsoft products and business models (ISVs, VARs, SMB channel, GTMs etc).

6) Rich global experience acquired by working in diverse business environments and cultures across the world.

7) Proven communication, collaboration, analytical decision making, presentation and negotiation skills.

8) Strong financial forecasting, P&L, budgeting, pricing, ROI and related fiscal expertise. 

9) People person, trustworthy, hardworking and innovative.

CEO, Enterprise AI, EventTech to accelerates sales and build community

Focus on meeting my customers needs for business acceleration with Virtual and Hybrid Events. 
Grow the team and keep them motivated and happy!! More at: http://social27.com

Your raise isn't coming from HR. 
It's in...

Your DMs

LinkedIn study just exposed marketing ⬆️ 
39% career control. 
EXACTLY Same as Administrative. 
Meanwhile, BizDev at 59%.

The irony?
Marketing pros BUILD audiences. 
Just not for themselves.

Reality 1: 
➔ You manage $2M ad spend 
→ AI startups need that expertise 

Reality 2:
⟶ Your attribution model 
→ Worth $10K/month to SaaS brands

Reality 3:
⇒ Your CAC optimization 
→ 50 companies would pay for that workshop

Marketing pros earning $5-30K/month extra: 
→ Partnering with non-competitive brands 
⟶ Sharing expertise they already have 
↳ Working with companies that NEED their knowledge

That demand gen playbook? 
➔ 20 AI startups want to learn it That LinkedIn strategy crushing it? 
⟶ B2B brands will pay for your insights

 That conversion framework? 
⇒ Worth $5K per collaboration

You're partnering with brands. 
While keeping your day job.

The 61% without control are waiting for promotions. 
The smart 39% are creating income streams.

Your expertise is worth $5-15K/month. 
Note: Make sure its non competitive brands

.........................
Synnc.us, look into it

Talks about #chatgpt, #b2bsales, #b2bmarketing, and #eventmarketing

Cofounder Synnc (B2B Creator Marketplace) | Social27 Event Tech | Trusted by Fortune 1000 customers

Your Plan B isn't Airbnb. 
It's...

your 9-5.

200K layoffs in 2025 already ➔ documented 
Everyone's buying rental properties
panic mode. 
Wrong move ↳ completely

That engineer with 10K LinkedIn followers? 
→ $8K/month average from brand collabs
→ Zero xtra mortgages 
→ Same expertise from their day job

That PM managing 3 Airbnbs? 
↳ $2,200/month profit after expenses (aprox)
↳ Toilet repairs every weekend
 ↳ Competing with 7.7M listings

The brutal math: 
Airbnb after expenses ⇒ $2,200/month 
Corporate creators ⇒ $5-12K/month 
Using knowledge you already have 
⟶ zero new skills / investment needed

You're fleeing your expertise 
→ to manage broken dishwashers. 

The survivors of 2025's layoffs won't be landlords. 
They'll be the ones who went public with their knowledge
⟶ before the pink slip.

Your 40-hour expertise IS the rental income. 
Just rent it to brands, not tourists.
................................
➔ Look into Synnc.us

Netflix spending $17B on content isn't the story.
The story → your competitor hiring a "Head of Creator Partnerships."

Reality Check 1:
B2B companies getting 53% of qualified leads from employee creators
→ not from their $2M marketing budget
⟶ from that engineer's Twitter thread about debugging

Reality Check 2:
Microsoft's GitHub posts through developers 
→ 8x engagement vs corporate account
↳ Same content, different trust signal
➔ Personal brands carry 10x weight of company logos

Reality Check 3:
The "media budget" line item appearing in Series A decks
→ Not for ads
⟶ For creator partnerships
↳ Distribution as a service

Here's what's actually happening ⇒

Traditional media: Create content → find audience
New media: Find audience → create with them
Corporate creators: Already have both → monetizing at $5-12K/month

Your CMO thinks they need a podcast.
What they need → 50 employees sharing their expertise publicly.

The math is simple:
50 employees x 2K connections each = 100K warm reach
vs
1 company page x 100K followers = 3% organic reach

Fortune 500s are scrambling to build creator programs.
Meanwhile → corporate professionals already own the distribution they're trying to buy.

The shift already happened.
Question is 
↳ are you the media or consuming it?

....................................................
Your expertise is your media empire. Monetize it.
Look into Synnc.us

Service as Software: 
$10T labor market shift 
nobody's talking about

Madrona just revealed the real AI playbook: 
Stop selling tools. Start delivering outcomes. 

Reality 1: 
Workday made 40% from services pre-IPO 
→ Today's AI companies following same model 
⟶ Implementation matters more than features.

Reality 2: 
We're in the "awkward phase" 
→ AI tools exceed user ability 
➔ Companies need white-glove delivery 
⟶ "Forward deployed engineers" everywhere.

Reality 3: 
Labor spend is $10+ trillion vs $900B software 
→ AI targets this through outcomes 
⇒ Not tool licenses.

Current examples:
GrowthX: Expert talent + AI workflows → replacing agencies
Trek Health: Data → actionable insights delivered
Fyxer: Automating assistant workflows
Gradial: Content supply-chain agents

But here's what's coming: 
→ Multi-collab agents handling these services 
↳ Humans orchestrating, not executing 
⟶ "Service as Software" at massive scale

The professionals who win? 

Those mastering this transition NOW: 
→ Learning to orchestrate AI workflows 
↳ Managing hybrid human-AI delivery 
⟶ Documenting their expertise publicly

Your expertise in "Service as Software" 
→ shared publicly 
⟶ becomes your competitive moat.

The awkward phase won't last. 
Master it before it's automated.
Share your work, before it before it takes your job 
............................
That's exactly why Synnc exists. 
Synnc 2.0 coming soon: "Service as Software" for real.

"SaaS is dead", maybe not
Satya explained what's going on....

The possible new reality:
➔ Agents become the new seats.

Reality check: 
→ Old model: $30/user/month 
⟶ New model: $30/agent/hour 
↳ GitHub Copilot usage creating MORE data, not less

Microsoft 365 isn't losing users to AI. 
It's multiplying revenue per user through agents.

The disruption? 
⇒ Humans stop clicking 
➔ Agents start working 
→ Your expertise trains them

Corporate professionals who understand this shift 
↳ Already earning $5-30K/month teaching enterprises how agents work.
While everyone mourns SaaS jobs disappearing 

⟶ Smart operators see the arbitrage:
Same workflows. 
100x the scale. 
Infinite demand for expertise.

Agents wont replace SaaS.
They might become SaaS's biggest customers?
Yes / No?

The only moat left for AI startups...

Distribution.

90% of AI startups fail while others hit $100M ARR with the same technology everyone has access to.

The pattern is clear 
→ swipe through to see what separates winners from casualties.

This is exactly why Synnc was built- connecting brands with corporate creators who own Distribution and Trust.

One thing became clear in 2025, reach beats code every time.

The only moat for AI Startups in 2025

🚨 Verizon cuts 13,000 jobs with $20M reskill fund.
BUT, the fund isn't the answer....

Your future-proofing → isn't in their fund.

CEO Schulman calls it "reorienting around customers." 
Translation ⟶ Your expertise becomes expendable overnight.

Reality Check: 
13% workforce ➔ gone 
100,000 employees ⟶ suddenly 87,000 
$20M fund ↳ that's $1,538 per person

The CEO admitted the truth: 
"Technology and economy changes impact all industries."

But here's what he didn't say ⇒
Your reskilling → won't save you. 
Your visibility ⟶ will.

Truth 1: 
That $1,538 training budget? 
↳ Less than one month's creator earnings. 

Truth 2: 
"Customer-first culture" 
➔ means your internal expertise becomes external content. 

Truth 3: 
While 13,000 laid off people update resumes 
⟶ visible experts get recruited within days.

Verizon's creating the "first AI-age reskilling fund." 

Meanwhile → corporate creators already earn $5-12K monthly sharing what they know today.

Your future-proofing 
↳ isn't learning new skills. 
It's monetizing current ones ⇒ publicly.

Start documenting your expertise NOW. 
Not after the pink slip ➔ arrives.

............................................................
⟶ Look into Synnc.us

Got laid off...

A dear friend.

If you're not one of them, don't wait to become another statistic.
Start monetizing your expertise today while you're still employed.

Smart professionals are already:
--Building thought leadership in their domain
-- Partnering with brands for collaboration

Career Insurance: 
Your personal brand becomes your safety net 
Promotion Potential: Thought leadership gets you noticed 

Job Security: 
Multiple income streams reduce dependence
The best time to build your brand isn't after you get laid off.

It's while you're actively solving problems and have real expertise to share.

A current Shopify developer talking about e-commerce integrations has more credibility than someone between jobs.

A practicing Slack PM explaining team collaboration carries more weight than someone job hunting.

...........................................................................
Your expertise has value right now. 
Look into Synnc
Don't wait for someone else to decide your timeline.

MrBeast burns $$$$$ per video → on purpose. 
Now worth $2.5B ⟶ without selling out.

Most creators chase profitable content. 
He engineered losses ⇒ into a $5.2B empire.

Started with ➔ duct-taped mic, zero followers 
Now owns ⟶ majority stake worth billions
 Age ↳ 27

The blueprint everyone missed ⇒

Reality 1: 
Dubbed content in 40+ languages 
→ instant global distribution 
⟶ beats viral luck. 

Reality 2: 
Lost money on videos 
➔ to collect data 
↳ that launched $215M/year Feastables. 

Reality 3: 
Kept majority ownership 
⟶ while Fortune 500 CEOs ⇒ sold equity for growth.

Traditional media executives 
→ decades to build empires. MrBeast ⇒ did it in one.


First creator-billionaire ⟶ who kept control while scaling.
Your expertise + owned distribution ⇒ unstoppable. 

Corporate creators → already proving this 
↳ earning $5-12K monthly through strategic partnerships.

Distribution is everything ➔ Own yours.

Cheers to Scott Van den Berg for the original post.
...................................................

⇒ Look into Synnc.us

Most companies think they need better commercials. 
Under Armour built a content studio instead.

Under Armour just launched Lab96 Studios. 
Your athletic brand → isn't just selling gear anymore.

Reality Check 
⇒ 30-second spots 
➔ "handcuffed" (their words) 
New strategy ⟶ 30-minute YouTube films

 Target audience 
↳ GenZ who never see TV ads

The pivot everyone missed →

Truth 1: 
"We Are Football" with Gunna ➔ looks like entertainment, not advertising. 

Truth 2: 
Docuseries with Overtime ⟶ reaching athletes where they already watch. 

Truth 3: 
Podcast studio at HQ ↳ becoming the media, not buying it.

Traditional brands → pay for 60-second NFL spots. 
Under Armour ⇒ creates content athletes actually want.

Here's what's happening ⟶
While competitors buy ads 
➔ Under Armour builds audiences 
⟶ Creating content 
↳ not interrupting it.

Lab96 named after 1996 → their experimental founding year.
 Still experimenting ⇒ but now with distribution.

Corporate creators already understand this 
→ Your expertise IS content 

Every enterprise 
→ racing to own distribution. Start owning yours.

Partner with Synnc.us

90% of AI startups fail in year one
the survivors have one thing in common...

Most people think just bolting on AI creates competitive advantage.
That's completely wrong.

Distribution is the strongest moat.

Reality 1: 
Every startup has GPT-5 access.
When Cursor hit $100M ARR wrapping Claude, the message was clear. 
Vibe coding means anyone builds sophisticated AI in weeks, not years.

Reality 2: 
Corporate creators generate 8x engagement vs brand channels—they own trust. That engineer with 4K LinkedIn followers drives more qualified leads than your company page with 50K. 

Reality 3: 
Brands + creators together build defensible distribution that technology never will. While you perfect your prompt engineering, competitors with worse tech but better distribution are stealing your customers.

Smart founders are already allocating 50% of resources to distribution, not just development.

This is why Synnc was built—two-sided moat where brands get authentic distribution, creators earn $3-10K extra monthly.

Technology is table stakes. 
Distribution determines everything.
Both win, or both lose. Choose wisely!

a16z just launched "New Media" 
The world's top VC → just became a media company.

Most founders think VCs provide capital and connections. 
a16z just proved that's outdated.

They're offering 
➔ "Launch as a Service" 
Building ⟶ in-house creative studios
 Training ↳ media talent through fellowships

The admission is clear 
⇒ Capital without distribution = worthless.

Reality 1: 
Portfolio companies → launching as media companies BEFORE tech companies. 

Reality 2:
"Win the internet for a day" ⟶ now an actual VC service offering. 

Reality 3: 
They're hiring creators 
↳ not just analysts and partners.

Think about it ⇒
If a16z needs distribution this badly 
↳ Your enterprise does too 
→ While they build media teams 
➔ Corporate creators already have the audience 
⟶ Earning $5-12K monthly 
↳ providing exactly what VCs now admit they need.

Your expertise + distribution ⇒ the new enterprise moat.

Every company → becoming a media company. 
Question is ↳ will you lead or follow?
....................................................
➔ Look into Synnc.us

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