Ike Singh Kehal

CEO HiveGPT (AI Agents for B2B Mkt) | Social27 Event Tech | Trusted by Fortune 1000 customers

Enabling personalized marketing at scale!

1) Co-founder and CEO of HiveGPT: AI Agents to deliver personalized marketing at scale. 
Everything Bee2Bee marketing.

2) Co-founder and CEO of Social27: Event Tech and Marketing Tech solutions powered by Ai Automation. Built the company from a 2 person startup in my home office, to 150+ employees and revenue growth in double digits annually. Our customers include: Microsoft, UN, CapGemini, UW....

3) Co-founder and CEO of TurnUpp / ActivityPal: A social app focused on connecting friends to plan activities in the real world. Raised $5M, created amazing tech and GTM. Growth rate wasn't encouraging, returned $3.5M to investors and pivot>

4) As CEO of Indiabulls Retail led a company acquisition (USD 60+ Million). Re-structured the organization, managed P&L, developed and led new branding campaign resulting in record Qtr sales
 
5) Worked at Microsoft for 7+ years and developed deep understanding of the Microsoft partner programs, field engagement, IT audience marketing, Microsoft products and business models (ISVs, VARs, SMB channel, GTMs etc).

6) Rich global experience acquired by working in diverse business environments and cultures across the world.

7) Proven communication, collaboration, analytical decision making, presentation and negotiation skills.

8) Strong financial forecasting, P&L, budgeting, pricing, ROI and related fiscal expertise. 

9) People person, trustworthy, hardworking and innovative.

CEO, Enterprise AI, EventTech to accelerates sales and build community

Focus on meeting my customers needs for business acceleration with Virtual and Hybrid Events. 
Grow the team and keep them motivated and happy!! More at: http://social27.com

Your best side hustle is...

your day hustle.


2025:
208,000 (aprox) layoffs at tech companies
That's 610 per day (avg)

2024:
There were 240,000 layoffs (653 people per day).

Here are the 3 realities, we all need to be aware of : 

 → Reality 1: 
You invest 40+ hours weekly becoming an expert. 
Why start from zero elsewhere?

 → Reality 2: 
Your daily work solves real problems. 
That debugging process you streamlined? 
Worth more than generic productivity tips.

 → Reality 3: 
Public expertise accelerates careers. 
Promotions find you. 
Recruiters slide into DMs. 

Your expertise needs visibility before you get a pink slip.

Corporate creators earning $5-10K extra monthly
aren't doing something new. 
They're doing their "day job out loud".

Start sharing your expertise now, not in between jobs.
........................................
Look into Synnc
B2B Creator Marketplace

Talks about #chatgpt, #b2bsales, #b2bmarketing, and #eventmarketing

Cofounder Synnc (B2B Creator Marketplace) | Social27 Event Tech | Trusted by Fortune 1000 customers

SaaS is dead
Services-as-Software just ate $4.6 trillion

Most founders still building features. 
That's backwards.

→ Every AI startup looks identical now. 
Legal ops = claims processor = RevOps copilot. 
Same models → Same primitives → Weekend builds.

→ Harvey beats dozens of competitors. Why? 
Forward-deployed engineers inside Am Law 100 firms. 
Not selling software → delivering outcomes.

→ The TAM isn't $200B SaaS anymore. 
It's $4.6 TRILLION in enterprise salaries. 
AI SDRs replacing SDRs. AI paralegals replacing paralegals.

Sierra embeds engineers for weeks 
→ Shadows users 
→ documents hidden rules 
→ builds custom systems. 
Implementation IS the product.

Pre-sales = post-sales now. 
No contracts without proven results with real data.

New pricing reality:
Documents processed → not seats
Tickets resolved → not tokens
Outcomes → not features

While you perfect features 
→ Services-as-Software companies are removing humans from payroll.

Build tools → lose to outcomes.
................................................................
Look into Synnc, to build your Distribution moat.

208K layoffs announced
Your Plan B → isn't Airbn B.

Reality Check:
UPS: 48,000 ➔ gone
Amazon: 30,000 ⟶ gone
Intel: 24,000 ↳ gone

They all had expertise.
Most didn't have public proof.

The difference?
Corporate creators ⇒ $5-12K/month
 → Same day job offers
 → Just done publicly
 ↳ Building distribution before pink slips

Your debugging process? ➔ Content
Your workflow fixes? ⟶ Portfolio
Your domain knowledge? ⇒ Monetizable

While 193K update resumes 
↳ visible experts get DM'd opportunities.

Your expertise needs distribution NOW.
Not after layoffs.
 Not between jobs.

 ➔ Today.
Look into Synnc.us

Everyone's applying. 
Nobody's hiring. 

Smart people stopped playing.

Most professionals perfect resumes while algorithms delete them. 
That's backwards.

Reality 1: 
Your daily work solves real problems. 
That AI workflow you built? 
Worth more than any resume.

Reality 2: 
Tech employment down, but engineers sharing expertise publicly get recruited—not rejected.

Reality 3: 
Corporate creators earn $5-10K monthly. 
Same expertise you have. 
They just share it.

While 22,000 fight for jobs, smart professionals build audiences.

The difference? 
They turned their day job public.

Your expertise already exists. 
Make it visible before you need to.

Start documenting today. 
Look into Synnc.

Netflix spending $17B on content isn't the story.
The story → your competitor hiring a "Head of Creator Partnerships."

Reality Check 1:
B2B companies getting 53% of qualified leads from employee creators
→ not from their $2M marketing budget
⟶ from that engineer's Twitter thread about debugging

Reality Check 2:
Microsoft's GitHub posts through developers 
→ 8x engagement vs corporate account
↳ Same content, different trust signal
➔ Personal brands carry 10x weight of company logos

Reality Check 3:
The "media budget" line item appearing in Series A decks
→ Not for ads
⟶ For creator partnerships
↳ Distribution as a service

Here's what's actually happening ⇒

Traditional media: Create content → find audience
New media: Find audience → create with them
Corporate creators: Already have both → monetizing at $5-12K/month

Your CMO thinks they need a podcast.
What they need → 50 employees sharing their expertise publicly.

The math is simple:
50 employees x 2K connections each = 100K warm reach
vs
1 company page x 100K followers = 3% organic reach

Fortune 500s are scrambling to build creator programs.
Meanwhile → corporate professionals already own the distribution they're trying to buy.

The shift already happened.
Question is 
↳ are you the media or consuming it?

....................................................
Your expertise is your media empire. Monetize it.
Look into Synnc.us

"SaaS is dead", maybe not
Satya explained what's going on....

The possible new reality:
➔ Agents become the new seats.

Reality check: 
→ Old model: $30/user/month 
⟶ New model: $30/agent/hour 
↳ GitHub Copilot usage creating MORE data, not less

Microsoft 365 isn't losing users to AI. 
It's multiplying revenue per user through agents.

The disruption? 
⇒ Humans stop clicking 
➔ Agents start working 
→ Your expertise trains them

Corporate professionals who understand this shift 
↳ Already earning $5-30K/month teaching enterprises how agents work.
While everyone mourns SaaS jobs disappearing 

⟶ Smart operators see the arbitrage:
Same workflows. 
100x the scale. 
Infinite demand for expertise.

Agents wont replace SaaS.
They might become SaaS's biggest customers?
Yes / No?

The only moat left for AI startups...

Distribution.

90% of AI startups fail while others hit $100M ARR with the same technology everyone has access to.

The pattern is clear 
→ swipe through to see what separates winners from casualties.

This is exactly why Synnc was built- connecting brands with corporate creators who own Distribution and Trust.

One thing became clear in 2025, reach beats code every time.

The only moat for AI Startups in 2025

🚨 Verizon cuts 13,000 jobs with $20M reskill fund.
BUT, the fund isn't the answer....

Your future-proofing → isn't in their fund.

CEO Schulman calls it "reorienting around customers." 
Translation ⟶ Your expertise becomes expendable overnight.

Reality Check: 
13% workforce ➔ gone 
100,000 employees ⟶ suddenly 87,000 
$20M fund ↳ that's $1,538 per person

The CEO admitted the truth: 
"Technology and economy changes impact all industries."

But here's what he didn't say ⇒
Your reskilling → won't save you. 
Your visibility ⟶ will.

Truth 1: 
That $1,538 training budget? 
↳ Less than one month's creator earnings. 

Truth 2: 
"Customer-first culture" 
➔ means your internal expertise becomes external content. 

Truth 3: 
While 13,000 laid off people update resumes 
⟶ visible experts get recruited within days.

Verizon's creating the "first AI-age reskilling fund." 

Meanwhile → corporate creators already earn $5-12K monthly sharing what they know today.

Your future-proofing 
↳ isn't learning new skills. 
It's monetizing current ones ⇒ publicly.

Start documenting your expertise NOW. 
Not after the pink slip ➔ arrives.

............................................................
⟶ Look into Synnc.us

MrBeast burns $$$$$ per video → on purpose. 
Now worth $2.5B ⟶ without selling out.

Most creators chase profitable content. 
He engineered losses ⇒ into a $5.2B empire.

Started with ➔ duct-taped mic, zero followers 
Now owns ⟶ majority stake worth billions
 Age ↳ 27

The blueprint everyone missed ⇒

Reality 1: 
Dubbed content in 40+ languages 
→ instant global distribution 
⟶ beats viral luck. 

Reality 2: 
Lost money on videos 
➔ to collect data 
↳ that launched $215M/year Feastables. 

Reality 3: 
Kept majority ownership 
⟶ while Fortune 500 CEOs ⇒ sold equity for growth.

Traditional media executives 
→ decades to build empires. MrBeast ⇒ did it in one.


First creator-billionaire ⟶ who kept control while scaling.
Your expertise + owned distribution ⇒ unstoppable. 

Corporate creators → already proving this 
↳ earning $5-12K monthly through strategic partnerships.

Distribution is everything ➔ Own yours.

Cheers to Scott Van den Berg for the original post.
...................................................

⇒ Look into Synnc.us

Most companies think they need better commercials. 
Under Armour built a content studio instead.

Under Armour just launched Lab96 Studios. 
Your athletic brand → isn't just selling gear anymore.

Reality Check 
⇒ 30-second spots 
➔ "handcuffed" (their words) 
New strategy ⟶ 30-minute YouTube films

 Target audience 
↳ GenZ who never see TV ads

The pivot everyone missed →

Truth 1: 
"We Are Football" with Gunna ➔ looks like entertainment, not advertising. 

Truth 2: 
Docuseries with Overtime ⟶ reaching athletes where they already watch. 

Truth 3: 
Podcast studio at HQ ↳ becoming the media, not buying it.

Traditional brands → pay for 60-second NFL spots. 
Under Armour ⇒ creates content athletes actually want.

Here's what's happening ⟶
While competitors buy ads 
➔ Under Armour builds audiences 
⟶ Creating content 
↳ not interrupting it.

Lab96 named after 1996 → their experimental founding year.
 Still experimenting ⇒ but now with distribution.

Corporate creators already understand this 
→ Your expertise IS content 

Every enterprise 
→ racing to own distribution. Start owning yours.

Partner with Synnc.us

a16z just launched "New Media" 
The world's top VC → just became a media company.

Most founders think VCs provide capital and connections. 
a16z just proved that's outdated.

They're offering 
➔ "Launch as a Service" 
Building ⟶ in-house creative studios
 Training ↳ media talent through fellowships

The admission is clear 
⇒ Capital without distribution = worthless.

Reality 1: 
Portfolio companies → launching as media companies BEFORE tech companies. 

Reality 2:
"Win the internet for a day" ⟶ now an actual VC service offering. 

Reality 3: 
They're hiring creators 
↳ not just analysts and partners.

Think about it ⇒
If a16z needs distribution this badly 
↳ Your enterprise does too 
→ While they build media teams 
➔ Corporate creators already have the audience 
⟶ Earning $5-12K monthly 
↳ providing exactly what VCs now admit they need.

Your expertise + distribution ⇒ the new enterprise moat.

Every company → becoming a media company. 
Question is ↳ will you lead or follow?
....................................................
➔ Look into Synnc.us

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