Logitech

Led the development and optimization of automation program components, conducting A/B tests for webinars and events, while managing marketing technology integration projects and improving campaign efficiency. As a result, our database was standardized, segmented properly, and maintained for greater campaign execution. Advised on scalable marketing processes while ensuring compliance with privacy regulations. Collaborated with cross-functional teams and partners across the org to implement and integrate new applications with Marketo to optimize conversion and established repeatable processes.

•	Developed and optimized automation program components
•	Managed marketing technology integration projects to improved data hygiene and campaign efficiency
•	Advised and established scalable marketing processes
•	Championed new strategies for Marketo programming and enhanced and optimized all marketing automation processes and tools for efficient execution and reporting

Sr. Manager, Marketing Operations

CloudPassage

Managed and administered all technical aspects of marketing and sales automation including implementing best practices, new platforms and integrating existing Martech stack with 3rd party tools. 

Translated business requirements into well-architected solutions, leveraging Salesforce, Marketo and AppExchange Products. Configured, tested, and maintained out of the box solutions, integration, and data migration elements.

Sr. Manager, Sales and Marketing Technology Operations

Mimecast

Worked closely with other business analysts to translate business requirements into well – architected solutions, that best leveraged Salesforce platform and AppExchange Products. Configured, tested and maintained out of the box solutions, integrations and data migration elements. Executed test plans to ensure quality delivery. Integrated and troubleshoot business systems such as Marketo, FinancialForce PSA and Dell-Boomi.

Sr. Salesforce Admin

Developed and implemented marketing campaigns for Mimecast offices in the UK, South Africa, Germany, and Benelux regions. Built and managed webinars, working closely with regions to ensure database health and growth. Imported events list, ensuring proper flow to the NetSuite. 

• Executed operational programs such as marketing suspended cleanup, double opt-in preparation for GDPR and Preference Center
• Worked closely with the internal Marketo team and outside consultants in the implementation of nurture programs and lead scoring
• Trained regional stakeholders on best Marketing Automation practices

Marketing Automation Specialist 

Oracle

Designed, executed, and reported on B2B campaigns to support demand generation efforts. Analyzed operational processes to find and implement new efficiencies. Managed flow of leads from vendors, events, webinars, and others, to Marketo and Salesforce. Worked with the sales team to ensure proper assignment of leads. Improved the marketing database by standardizing and cleaning data prior to upload, managing outbound email campaigns.

• Designed and ran lead nurture campaigns for three different product offerings 
• Tracked metrics and interpreted campaign performance to align marketing and sales 
• Created Uberflip campaigns for website assets 
• Built and ran internal and coordinated external webinars
• Provided documentation and training to new users

Marketing Automation Specialist

Scribe Software

Worked with other members of the marketing team to develop a marketing automation strategy that helped meet the business objectives. Created, ran, measured, and improved marketing campaigns and programs using Marketo and Salesforce. Managed the lead flow process by ensuring leads from marketing campaigns, included events, webinars, content syndication, list build initiatives, and others, were promptly loaded into the marketing automation system, scored, and assigned properly. 

• Developed and implemented effective lead nurturing and segmentation strategies
• Participated in content development initiatives by assembling the company’s monthly newsletter and creating emails, landing pages, and social media posts
• Maintained and improved the marketing database.

Marketing Programs Specialist

Grontmij Group

Determined the sequence of activities, dependencies, required or desired outcomes and acceptable performance levels. Monitored contract activity on a specified frequency to identify problem areas. Participated in developing solicitations and writing draft documents.

• Met with contractors on a regular basis to review progress, discuss problems and consider necessary changes
• Monitored transaction compliance (milestone, deliverable and invoicing) 
• Supervised contractor's progress and performance to ensure services were provided according to contract requirement

Contract Manager

Afghans4Tomorrow

Afghans4Tomorrow, Inc. (“A4T”) , is a registered non-profit, non-political, humanitarian organization dedicated to the development and capacity building of Afghanistan. A4T concentrates in improving the capacity of those in our education, agriculture and health programs to become self sufficient and contribute to the economy of their families and country.

Country Director

Senior Marketing Operations Manager with 9+ years of experience delivering marketing automation tools and processes that drive integrated campaign success and generate leads—increasing revenue and growth. Managed marketing technology stack and related integrations, enhancing CRM (Salesforce) and Marketing Automation System (Adobe Marketo Engage), reporting and data enrichment. Managed projects and programs full life cycle, identifying short and long-term performance improvements. 

Expertise includes:

• Salesforce
• Adobe Marketo Engage
• Marketing Operations Management
• Automation Tools & Processes
• Data Analytics / Enrichment
• Digital Marketing Campaigns
• RingLead
• Outreach.io
• Salesloft
• LeandData
• Process Optimization
• Project / Program Management
• Reporting
• Technology Stack / Integrations
• Business Systems

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