Ilana Kearns

GoDaddy

Provide our customers with the tools and insights, including website design, optimization and SEO strategies, to help transform their ideas into successful online ventures.

GoDaddy Guide

Backcountry

As a customer-facing representative, I actively interact with our customers via phone, email, and chat, handling bike-related inquiries and sales, including parts, gear, and apparel. I even help our customers design their dream bike(s), ensuring a seamless experience every step of the way while sustaining a conversion rate exceeding 30%!

Competitive Cyclist Gearhead

#goatmatters

Created an independent consulting venture to enhance business objectives and day-to-day operations. Crafted comprehensive digital marketing and communication strategies, shaping brand image and boosting recognition. Drove website traffic and business expansion through strategic digital marketing and social media campaigns while also providing on-demand virtual executive assistance support.

Partner closely with entrepreneurs to craft and compose SEO-optimized articles and thought-provoking blog entries exceeding 1,000 words in length. Spearheaded the creation of 300+ blog posts, culminating in a remarkable year-over-year increase of 150% in organic followership.

Create search engine-optimized websites featuring modern interfaces, pristine layouts, and fully responsive designs. Provide compelling content and top-notch visuals to accurately portray the brand, products, services, and promotional activities.

Transform social media posts, landing pages, and webinars into syndicated content tailored for the benefit of small business proprietors.

Founder

LA Fitness

As a Personal Trainer, I excel in creating and delivering tailored training and nutrition programs to help clients achieve their unique goals. I conduct comprehensive fitness assessments, providing valuable insights to adjust and optimize their programs. My coaching approach motivates and guides clients, ensuring they reach their desired milestones. I offer expert advice on nutrition and lifestyle choices, fostering holistic well-being. My organizational skills shine through meticulous scheduling, billing, and record-keeping, while I consistently deliver exceptional customer service, making every member feel valued and supported.

Certified Personal Trainer

Insight Global

Crafted a comprehensive communication strategy, designed and developed programs, and expertly managed projects for the IT Operations Leadership team of the global satellite television industry leader during its transition to an independent entity. Generated internal communications and innovative materials, encompassing executive announcements and presentations, to harmonize, rally, and invigorate the workforce to support the strategic direction. Nurtured a cooperative remote workspace by harnessing technology tools like Microsoft Teams, SharePoint, Workplace, and Canva.

Executed an all-encompassing internal communications strategy.

Produced a multipage intranet design encompassing navigation, photo curation, and color selection alternatives.

Digital Marketing and Communications Manager

Elavon, Inc.

Offered strategic guidance and assistance in effectively integrating overarching objectives and policies.
Conducted bi-weekly town hall gatherings and broadcasted live to geographically dispersed teams through WebEx, ensuring uninterrupted business operations during the COVID-19 pandemic restrictions.

Strategic Business Partner to the President of North America

Cox Automotive Inc.

Championed comprehensive oversight of organizational operations, communications, corporate social responsibility, and the daily management of personal and business matters on behalf of the President of RMS Automotive. Showcased entrepreneurial zeal coupled with exceptional abilities in collaboration, consensus forging, communication, and process enhancement. Cultivated a unique organizational culture from its inception, simultaneously elevating operational prowess, amplifying brand expansion, and augmenting revenue streams. Skillfully administered a $250K budget, orchestrating engagement initiatives to enhance employee productivity.

Established, propelled, and refined procedures for recurrent "business rhythm" undertakings, encompassing staff assemblies, leadership retreats, all-hands gatherings, and strategic mapping sessions.

Conceived and presented a thorough executive-level monthly report within a matrixed context, catalyzing a cultural shift by crafting narratives spotlighting team members, commemorating achievements, acknowledging service milestones, and providing a concise overview of monthly business performance.

Led the project management of extensive special initiatives, including the multimillion-dollar construction of new space to accommodate over 100 employees. Collaborated seamlessly with internal facilities, IT, security, enterprise network, and voice services teams to ensure successful execution.

Efficiently coordinated punctual and fiscally responsible special events tailored for C-suite executives, senior leaders, and their families. Oversaw the arrangement of accommodations, travel logistics, VIP schedules, logo design, sponsorship coordination, and on-site assistance for the Cox Automotive-sponsored Las Vegas Governor's Ball, an event valued at $50,000.

Implemented and oversaw the employee community advocacy program.

Communications Manager and Senior Executive Assistant, Office of the Group President 

Focus Brands LLC

Collaborated with CSCO on all strategic projects, learning first-hand about intricacies of commodities market outlook and direct impact of fluctuating prices on food supply chain for quick-service restaurants. Led resource allocation, administrative workload, and scheduling management for high-volume executive until position was eliminated due to restructuring of supply chain model.

Executive Assistant to Chief Supply Chain Officer

InterContinental Hotels Group (IHG®)

Entrusted with privileged information and listed on the organization's insider trading list, I facilitated the seamless management of day-to-day operations for GCBO, skillfully handling a spectrum of responsibilities. This encompassed coordinating personal and professional appointments, intricate international travel arrangements, and visa processes. As a publicist, I curated personal branding, orchestrated speaking engagements, and oversaw book production, sales, and signings. In a dynamic environment with competing demands, I deftly managed tasks from GCBO, Board members, and senior executives, setting priorities to ensure timely and harmonious outcomes. My paramount focus was enhancing engagement among global hotel guests and franchise owners, while simultaneously fostering genuine employee involvement.

Engaged in a collaborative partnership with the Global Chief Brands Officer at IHG, contributing to significant strategic initiatives during his leadership of organizational transformation in global brand management. This collaboration resulted in enhanced marketing agency efficiency and optimization costs amounting to $9MM within a substantial $64B portfolio.

Crafted the monthly digital newsletter for franchise owners, skillfully conveying the rebrand's significance by showcasing the positive outcomes of the $1 billion Holiday Inn brand refresh program. Achieved buy-in from franchise owners through insightful one-on-one interviews and compelling narratives.

Managed multi-day offsite conferences, handling venue selection, lodging arrangements, transportation logistics, and coordinating notable guest appearances. 

Organized leadership meetings and exclusive dinners in unique settings, venturing beyond the ordinary to locations like art galleries, satellite kitchens, gardens, and rooftops.

Headed community relations initiatives for Global Brand Management. Cultivated partnerships with distinctive nonprofits in Atlanta.

Senior Executive Assistant to Global Chief Brands Officer

Marshal8e6

Functioned as the administrator for US healthcare insurance and benefits, resulting in cost savings exceeding $15k for Marshal8e6.

Enhanced efficiency in procurement and financial dealings with suppliers for all U.S. activities, yielding savings surpassing $10,000.

Proficiently coordinated customer workshop programs and managed associated logistics.

During the merger of Marshal and 86 Technologies in November 2008, I remained on board until the end of January 2009 to meticulously conclude office operations.

Americas Office Manager

With almost ten years of experience as a dedicated Personal Executive Assistant to Fortune 500 and privately held corporations' C-Suites, I have been entrusted with a wide range of responsibilities, demonstrating a high level of trust while helping executives focus on what matters most to their business. 

My role involves complex calendar management, expense reporting, keynote presentation design, supporting top-tier operations' strategy, execution, and holistic employee engagement strategies for executive leaders in fast-paced, matrix organizations with geographically dispersed teams. My experience spans B2B, technology, cybersecurity, sports, wellness, start-ups, hospitality, franchising, SaaS, QSR, retail, real estate, global payments, and the automotive sector(s), enabling me to connect the dots for change management and successful business transformation. 

Additionally, I hold certifications in Project Management and Business Analysis.

Outside of Work
Once again, I am proudly joining TEAM IMF—a global group of athletes united by a shared commitment to the IRONMAN Foundation's mission to create a positive impact within our race communities, embodying the spirit of "Anything Is Possible" to complete my second first full distance IRONMAN, a 2.4-mile ocean swim, 112-mile bike ride and 26.2-mile run scheduled for November 2, 2024, while fundraising for the IRONMAN Foundation.

Please check out my story here! https://ironmanfoundation.donordrive.com/Participant/3110

Additionally, I have achieved a significant milestone by securing a spot in the 2024 Boston Marathon, surpassing the required standard with a buffer of 6:13.

A Latvian native, I'm also a certified scuba diver, mom, and avid dog lover.

Launched my own consulting business to support the mission, strategic planning, and operational efforts of organizations through development of comprehensive digital marketing and communication plans, shaping brand perception and awareness, increasing site traffic and fueling business growth. Capitalize on industry and marketplace trends to enhance business operations for LLC formation, operating licenses, tax paperwork, and legal.

Collaborate with small business owners to develop and write SEO friendly 1,000+ word articles and insightful blogs.

Produced over 300 blog posts, resulting in organic followership gain of 150% year-over-year.

Design SEO optimized websites with fresh interface, clean layout, and fully responsive design, delivering engaging content and high-quality graphics to appropriately represent brand, products, offers, and other promotions. Member of GoDaddy pro for building and hosting websites.

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