I advise and invest in startups and scale-ups in B2B SaaS, AI, Fintech, and other high-growth industries, supporting them with fundraising, strategy, and market expansion across the US, Europe, and beyond.

In addition to my broader advisory work, I support top Dutch scale-ups through ScaleNL as they enter the US market.

Advisor & Investor in B2B SaaS, AI, and Fintech Startups and Scale-ups

Endeit Capital

Endeit Capital, a European venture and growth fund, has been investing in B2B Software as a Service, Fintech, marketplace, and Artificial Intelligence companies since 2006. With three funds, Endeit has raised approximately €600 million and invested in 43 companies, including Bux, Floryn, Hubs, IPRally, Metrixlab, Parcellab, Roamler, Sastrify, Stravito, and Virtuagym. We achieve leading positions for our portfolio companies through internationalization, organic growth, and buy-and-build strategies. To date, we have successfully exited 29 companies, most often to publicly listed companies. Endeit Capital supports ambitious European scale-ups with capital investments ranging from €5 million to €25 million. We operate out of four offices located in Amsterdam, Berlin, Hamburg, and Stockholm.

Responsibilities:
- Managing the Benelux team and fintech team.
- Originating, executing, and managing European deal flow.
- Overseeing operational and corporate development at portfolio companies.
- Serving as a Board member at Virtuagym.
- Conducting market studies and managing fundraising and exits for portfolio companies.

Partner

Responsibilities:
- Originating European deal flow, executing, and managing investments. Responsibilities include identification, due diligence, financial modeling, valuation, and negotiation.
- Actively involved with current portfolio companies Virtuagym and Roamler, and former portfolio companies 3D Hubs (exited to Protolabs) and RIAKTR (exited to Seamless Distribution Systems). Tasks encompass the identification and execution of M&A-related opportunities, partnerships, and strategic advising on growth, operations, products, sales, marketing, and HR.
- Serving as a board member at Virtuagym and was a board member at 3D Hubs, which was acquired by US publicly listed Protolabs (NYSE: PRLB) for $330 million in January 2021.
- Performing studies on various online verticals and managing the fundraising and exits of portfolio companies.
- Aided fundraising for fund III.

Investment Manager

Responsibilities:
- Originating European deal flow and executing investments. This includes identification, due diligence, financial modeling, valuation, and negotiation.
- Operational and corporate development at current portfolio companies Virtuagym and Roamler, as well as former portfolio companies Blis (exited to private equity firm LDC), Metrixlab (exited to Macromill, TYO), Unruly (exited to News Corp, Nasdaq), Picturae (exited to Karmijn Kapitaal), Spil Games (exited to Azerion), and RIAKTR (exited to Seamless Distribution Systems). Responsibilities include identification and execution of M&A-related opportunities, partnerships, and advising on strategy and growth.
- Performing studies on various online verticals and assisting with the fundraising and exits of portfolio companies.

Associate

Responsibilities:
- Originating European deal flow and executing investments. This includes identifying potential opportunities, conducting due diligence, financial modeling, valuation, and negotiation.
- Operational and corporate development at former portfolio companies: Metrixlab (exited to Macromill, TYO), Unruly (exited to News Corp, Nasdaq), Picturae (exited to Karmijn Kapitaal), and Spil Games (exited to Azerion). My role involves identifying and executing M&A-related opportunities, fostering partnerships, and advising on growth strategies.
- Conducting research on various online verticals and assisting with the fundraising and exits of portfolio companies.
- Aided fundraising for fund II and fund II's investment strategy.

Business Analyst

VEECEE

VEECEE is an initiative designed to unite like-minded professionals in the European venture capital sector. In collaboration with dedicated partners, we organize quarterly, invitation-only events and masterclasses. Our goals are to foster active participation in the startup ecosystem, share learnings, and facilitate connections among entrepreneurs, founders, and investors. The first chapter of VEECEE was established in the Netherlands, with subsequent chapters launched in the UK and Germany.

Co-Founder

Virtuagym

Supervisory Board Member at Virtuagym since January 2021, advising the Supervisory and Management Boards since May 2018.

Endeit Capital led Virtuagym's investment round in May 2018, followed by additional equity funding from another venture capital firm.

Virtuagym is a leading technology company providing innovative B2B SaaS fitness software solutions for gyms, personal trainers, and corporate wellness programs. Established in 2008, Virtuagym has evolved into an all-in-one platform offering fitness and wellness coaching, membership management, billing, scheduling, access control, and more. Its comprehensive mobile apps support exercise and nutrition guidance, progress tracking, an online community, class booking, and online coaching.

With a workforce of over 200 across offices in Europe and Latin America, Virtuagym supports more than 15 million consumers worldwide, over 7,000 health clubs, 30,000+ trainers, and hundreds of corporate clients. The service is available in 12 languages and operates in 80 countries.

Member Of The Supervisory Board

Board Observer

3D Hubs

3D Hubs was acquired by US publicly listed Protolabs (NYSE: PRLB) for $330 million in 2021.
Endeit Capital led the Series C round of 2019.

3D Hubs is an online manufacturing platform that provides engineers with on-demand access to a global network of manufacturing partners based across 20 countries. With the fastest lead times, widest range of cutting edge manufacturing services and most price-competitive parts, 3D Hubs makes manufacturing easy from prototyping to end-part production. Users can easily upload their design, instantly receive online a quote, and start production at the click of a button. 

Founded in Amsterdam in 2013, 3D Hubs has offices in Amsterdam, Berlin, Chicago and Paris and 135 employees and raised over US$30 million. 3D Hubs produced more than 6 million parts using various manufacturing technologies including CNC Machining, 3D Printing, Injection Molding and Sheet Metal Fabrication and served since its inception over 35.000 businesses including Audi, HP, NASA and Merck.

Non Executive Director / Board member

IAB Netherlands

The Interactive Advertising Bureau (IAB) is the trade association for digital advertising with over 140 Dutch member companies. IAB promotes sustainable growth in digital advertising and develops best practices for advertisers, agencies and publishers. It also acts as an independent research platform and source of information for marketing professionals and trade press.

Member of the Advisory Board

BNR Nieuwsradio

As a co-host on the Dutch Business News Radio show "Zakendoen," I provide feedback and advice on the pitches of startup founders. The show airs bi-weekly as a live broadcast.

Co Host Investor Pitches

Startupbootcamp

Startupbootcamp (SBC) is a global network of industry focused accelerators. 10 teams are selected from hundreds of applicants to join a 3 month acceleration program. SBC takes startups global by giving them direct access to an international network of the most relevant partners, investors and mentors in their sector.

Mentor

Club Judge

I have been advising Club Judge, a cross-media company, on commercial and legal matters since its inception in 2004. In September 2009, I took on a more direct role within the company, serving in various capacities including Business Development Director, Legal Counsel, and CFO. 

Responsibilities and achievements included:
- Attracting investors and managing investments.
- Developing the business model and writing the business plan.
- Managing the creation of various online projects, such as an online media platform and a mobile app.
- Structuring and negotiating key transactions.
- Overseeing the financial operations, ensuring sustainable growth and profitability.
- Under my guidance, the company significantly increased its revenue and expanded its workforce to 26 employees.

Exited Club Judge to the online ticketing company, Tibbaa.

Business Development Director / CFO / Legal Counsel

ABN AMRO Bank N.V.

- Conducted company valuations using methods such as DCF, transaction, and public peer multiple analysis.
- Crafted strategic M&A analyses and pitch books and analyzed and described markets & industries. 
- Compiled product portfolio analyses and acquisition shortlists for TMT clients, leading to successful acquisitions.

Intern at Corporate Finance

I am a Venture and Growth Capital specialist with 12 years of experience helping founding teams scale their tech businesses internationally. My expertise spans B2B Software as a Service (SaaS), AI, online marketplaces, digital media, and technology sectors including marketing, fintech, manufacturing, and health & wellness. Prior to this, I spent 2.5 years in various executive roles at a cross-media startup.

Key areas of expertise include:
✔  Private Equity and Venture-Growth Capital
✔  Executive Leadership: Previous roles as Business Development Director, Finance & Legal Counsel at a cross-media startup
✔  Mergers & Acquisitions: Special focus on Marketing Tech and B2B SaaS
✔  Strategic Advising: Expertise in Strategy, Finance, Marketing, Product Management, Operations, HR, and Growth
✔  Legal Advising: Specialized in M&A, Finance, Intellectual Property, and Commercial Law

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