Ilaria Zacconi's Linkedin Analytics

I work in marketing, communication, and business development in international markets. I started as a volunteer in a Guatemalan cooperative, where I contributed to planning and implementing the Content Marketing strategy for e-commerce, website, and social media. The goal was to create a brand identity and increase the visibility of the cooperative, also through SEO optimization activities. Later, I joined a young Italian IT company, where I continued my training as a (Digital) Marketing Specialist. I perform activities including market research, email marketing, and SEO copywriting. During the same period, I completed the Master's in Management of Local and Global Enterprises at the Università Cattolica di Brescia, carrying out a project for the internationalization of a local e-learning company. The business plan I presented to conclude my course included market research, defining a communication and pricing strategy, and financial planning for positioning in the target market.