Igor Makarov's Linkedin Analytics

Growth & Product Marketing Manager with over 7 years of experience in tech companies and startups from development to maturity stages of the product lifecycle. Develop the go-to-market strategy for products from scratch, including value proposition, developing positioning, messaging strategy, and channel for communication. Manage cross-functional team and led 1:1 sessions to better understand team development and define individual KPIs, for improving team performance. Well-acquainted with creating and implementing data-driven marketing plans, and strategies. Managing marketing budgets above 6 digits, using search and display paid campaigns, marketing in social media (paid and organic), mobile marketing including ASO, and SEO practices for the web. I believe in the power of continuous learning and skill improvement, echoing Buzz Lightyear's famous quote, 'To infinity, and beyond!' I actively enhance my skills and knowledge to stay at the forefront of the industry. As a passionate advocate for product marketing and growth, I'm sharing valuable content that provides insights and is backed by my real-world implementation experience. For me, data and analytics are the first before implementation. I enjoy seeing how business grows through my efforts and influence. My opinion is that teamwork is essential for business improvement and personal growth, sharing common achievements and best practices. I'm also a musician-songwriter, which allows me to think outside-the-box and find creative solutions. It is important for me to understand all business processes in order to see the full picture and how to improve it. Tool stack: - Analytics & Measurement: Google Analytics (GA4/UA), Google Tag Manager, Amplitude, Facebook Analytics/Pixel, HotJar, Google Data Studio, Funnel, Google Optimize. - Content & SEO: Semrush, Screaming Frog, Google Search Console, CMS (WordPress, WIX, Adobe Experience Cloud), Photo editing (Canva, Photoshop). - PPC: Google Ads (Search, Display, Video, App), Facebook Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, Criteo. - Social Media: BuzzSumo, Facebook Audience Insights, Meta Business Suite, Buffer, Mention, Channels (Facebook, Instagram, LinkedIn, Twitter). - Project Management: Confluence, JIRA, Trello, Exel, HubSpot, Google Workspace, Notion, Miro. - Mobile Marketing: AppsFlyer, Branch, Apple Search Ads, Unity Ads, ASO (App Radar, AppTweak). - Email & Automation: Mailchimp, AWeber, HubSpot. - Coding: HTML, CSS.