Igor Makarov 🤘's Linkedin Analytics

Growth Product Marketing Manager with over 8 years of experience in B2B SaaS. My proficiency lies in developing and executing global go-to-market strategies that drive product adoption and revenue growth. I excel in market research and competitor intelligence to craft positioning and messaging strategies that resonate with a targeted audience. My experience includes enabling sales teams and buyers with impactful assets and market insights across different buyer stages to increase win rates. I have successfully launched multiple products and led marketing teams, developing multi-channel demand-generation campaigns. I leverage digital analytics and automation to optimize strategies. My collaborative approach ensures cross-functional alignment to achieve strategic goals, always keeping the customer in mind. I believe in the power of continuous learning and skill improvement, echoing my favorite quote from Buzz Lightyear, 'To infinity and beyond!' I actively enhance my skills and knowledge to stay at the forefront of my field. My passion for product marketing, growth, and product development drives me to build products and strategies that provide value to my professional skills, business, and hopefully to the world. Therefore, I'm sharing my personal learnings and failures to help others succeed and avoid the same mistakes. I share my POV, which might not always be 100% right, but what is? At least I won't forget what I've learned through publishing my journey. If someone else benefits from my experiences, I've achieved my goal. In addition to my professional expertise, I'm a musician-songwriter with two metal bands: Between Two Oceans and Mu2Moon. Check them out on Spotify and let me know what you think. This part of me helps me blow off some steam and helps me think outside the box. Let's Connect and Grow!