search minds

search minds is dedicated to delivering SEO strategies that drive real growth and results.

With a deep passion for data-driven marketing and years of experience working with high-performing B2B SaaS companies, we help businesses optimize their search presence and convert traffic into leads and revenue.

Founder

Kpler

Directing comprehensive digital marketing strategies, focusing on demand generation and driving growth. Provided leadership in optimizing and executing high-impact campaigns across SEO, SEM, and paid channels. Spearheaded initiatives to enhance digital presence, foster lead generation, and align with Kpler’s strategic marketing goals.

Senior Lead Demand Generation Manager

100M+ ARR platform for commodity, maritime, and energy data.

Led SEO and paid campaign strategies, ensuring their success throughout and beyond the integration of MarineTraffic into Kpler. Spearheaded initiatives to optimize digital presence, driving continuous growth and alignment with Kpler’s broader marketing objectives.

SEO & Paid Advertising Manager

Freelancer

Worked with a diverse portfolio of clients, providing expert digital marketing services including SEO, SEM, content marketing, and demand generation. Key clients included:

Plaisio (Πλαίσιο)
Cartridge World
The Benaki Museum
Feel Wristband/Sentio Solutions
Urban Owl Eyewear
Scooternet
Archaeology and the Arts

MarineTraffic

10M+ ARR vessel tracking and maritime analytics service, offering real-time data and insights for global shipping  -- acquired by Kpler.

Planned, optimized, and implemented paid search and other paid advertising campaigns to increase website traffic, continuously optimizing CPAs.
Met monthly, quarterly, and annual lead generation targets.
Achieved and maintained high rankings in SERPs for relevant searches.
Generated detailed reports for all managed channels and coordinated with stakeholders to improve processes and results.
Conducted ongoing and ad-hoc keyword and market research, providing actionable recommendations for SEO success.
Collaborated with the content team to integrate SEO into content strategy, including tactics and on-page optimization.
Coordinated internal SEO cross-functional teams.
Optimized link-building placements with publishers.
Managed external parties to ensure PPC success through planning, testing, and optimizing all campaign assets.
Collaborated on marketing campaigns across all relevant channels and verticals.

Overseeing paid and organic strategies to boost website traffic, generate leads, achieve SEO success, and execute effective PPC campaigns, while collaborating on comprehensive marketing efforts.

Inbound Marketing Specialist

ESET

500M+ ARR cybersecurity company acclaimed for its solutions and stance against diverse digital threats.

Achieved sales quotas in the Middle East, Greece, and Cyprus regions.
Led content marketing, including editing, strategy, copywriting, curation, localization, and PR.
Managed SEO and SEM initiatives.
Oversaw social media presence and engagement.
Directed PR efforts.
Managed digital advertising across all channels.
Supervised agencies and part-time collaborators.

Demand Generation Executive

Magna Trust Securities and Investment Services, S.A.

Regulated by ASE and MiFID, Magna Trust offers financial services in stocks, options, bonds, and forex.

Managed content production across all channels and mediums.
Planned and executed SEO and SEM campaigns.
Led lead nurturing campaigns in collaboration with the sales team.
Directed advertising campaigns for lead and sales generation.
Conducted market, audience, and competition analysis.

SMD GROUP EE

Acquired by Pharm16.gr in 2015

Developed and executed marketing and branding campaigns from inception.
Led efforts to achieve and exceed sales goals.
Managed SEO/SEM strategies and social media presence.
Created, curated, and monitored all content.
Directed advertising initiatives.
Negotiated and oversaw media and PR campaigns.

Online Sales Marketing Manager

Webst Consulting

DOL-Affiliated Boutique Agency

Developed and launched comprehensive SEO and SEM campaigns.
Created and managed digital advertising campaigns.
Designed and implemented content calendars.
Conducted detailed competition and market analysis.
Provided training to customers on digital marketing strategies and tools.

Digital Account Manager

SEO & Paid Advertising Manager at MarineTraffic 📈

Senior Digital Marketing Leader | SEO & SEM Expert | Demand Generation | Strategy & Execution Specialist | Experienced with SaaS, B2B, and AI

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