Ilina Ye's Linkedin Analytics

Driven marketing communicator and creative professional - wearer of many hats. A hybrid with 10+ years of B2B and B2C experience working across agencies and corporate teams in financial services, eCommerce, advertising, and hospitality industries. I've helped translate online/offline strategies for top brands into successful marketing campaigns across traditional and digital channels. A natural problem-solver, I help bridge the gap between brands and people, enabling businesses to realise their brand potential with the implementation of marketing and communication strategies across the full marketing mix. I am well-versed in designing for both ATL and BTL initiatives. A self-starter with a keen knowledge of brand conceptualisation, guidelines, and frameworks. Comfortable in managing tight project timelines, I've helped lead projects; communicating concepts across key stakeholders as well as managing vendor partnerships. Demonstrated cross-functional expertise in marketing, advertising, brand development, project management, and event/conference planning and build. A good mix of creative and analytical capabilities, comfortable working in a matrixed organisation, and collaborating with global and cross-functional teams. Recipient of the IHG Superstar award 2017 for the successful execution and involvement at the Hotel Investment Conference Asia Pacific (HICAP) in Hong Kong. I live for good coffee, #startups, and good design *Contact me if you wish to view my portfolio