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Accomplished professional with 11 years of experience in management consulting, change management, and strategic initiatives at PwC. Starting a new role in April 2023 as a Transformation and Change Manager at ASML. With a demonstrated track record in diverse industries, including professional services, defense & aviation, healthcare, sports and youth development, policing, civil defense, and manufacturing, I bring a wealth of experience and expertise to tackle complex challenges. In my new role, I will focus on creating the conditions to accelerate adoption, utilisation, and proficiency across ASML's employee experience and knowledge management platforms. I collaborate with project managers, leadership sponsors, and change teams to drive change, mitigate risks, and apply structured processes and tools for leading the people and organisational side of change. My areas of expertise include: - Change Management & Communication - Organisational Transformation & Strategy - Workforce Planning & Analytics - Product Innovation and Development - People & Productivity Analytics - Reward Strategies and EVP - Competency Modeling & Frameworks As a dedicated professional, I'm committed to providing exceptional strategic guidance, coaching, and support to ASML's L&KM organisation and beyond, while also ensuring successful integration of change management activities into projects. I am bilingual in English and Arabic, and I possess diverse professional experience across different countries.
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