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Managed due diligence, partner onboarding, sales systems, partner marketing, sales enablement, sales support, and analytics. Focused on creating a unified sales platform for both indirect and direct sales channels, implementing sales enablement through the partner channel, and optimizing processes across all sales and revenue-generating activities. Currently leading multiple strategic initiatives aimed at revenue generation, driving innovation and operational efficiency.

Sr. Director, Revenue Operations & Enablement

Continued to lead sales support while establishing a new Sales Systems team focused on optimizing sales and customer experience through Salesforce and other sales tools. Led multiple strategic initiatives, including CPQ implementation for Inside and Field Sales, developing a Partner Portal strategy for dealers and partners, managing lead distribution across sales channels, and implementing new payment programs for the sales team. These efforts enhanced sales growth and operational efficiency.

Director of Sales Operations - Support & Systems

Managed a team focused on order support, quality assurance, and lead generation across all sales channels. Scaled the team from 5 to 15 members within a year while creating structured career paths for team members. Led multiple projects to streamline sales operations and back-office processes, leveraging operational efficiency strategies from previous experience to improve team productivity and performance.

Sales Support Manager

RevOps Co-op

Member

Appsian

Led business operations for an ERP security company, driving sales process optimization and sales enablement in collaboration with Product Marketing. Oversaw deal processing, demand generation, and created customer success operations, including an automated renewal process in Salesforce. Managed territory identification, QBR creation, and renewals forecasting with the financial controller. Developed pipeline management processes and conducted forecasting calls with the CRO, providing analytical insights to drive strategy and performance.

Business Operations Manager

Omnitracs

Selected to join a new team dedicated to Sales Enablement and Training for a global sales force. In this role, I collaborated with consultants to develop a unified sales methodology, which we successfully integrated into Salesforce as part of the sales process. My primary focus was product and CPQ enablement, while also continuing to oversee Deal Desk operations in conjunction with the Sales Operations team, ensuring alignment across all sales functions.

Senior Sales Enablement Specialist

Collaborated with Sales Operations leadership to support and enable a global sales team of over 250 managers and leaders. Led the orchestration of sales enablement tools for the field and developed training collateral for internal teams. Additionally, redesigned renewal and upsell processes in Salesforce and CPQ, improving operational efficiency and billing impacts. As Deal Desk lead, I managed incoming deals and assisted sales managers in drafting business cases for C-Suite approval, focusing on deals averaging $1M ACV.

Senior Sales Operations Analyst

Promoted to Sales Operations after assisting in the creation of a new Inside Sales team focused on fleet solutions for mid-sized businesses. As the operational lead, I managed report generation, provided system training on Salesforce and InsideSales.com, and helped design KPIs and sales processes to drive team efficiency. Once the team was fully established, I was promoted to support global sales operations, where I managed case resolution and ensured alignment with broader sales goals.

Sales Operations Analyst

Conducted cold calls to qualify SMB and enterprise-level leads as MQLs for account executives and channel partners. Additionally, managed inbound leads, ensuring qualified sales opportunities were efficiently routed to the appropriate subchannels within the organization for further action.

Business Development Representative

Tesla

Facilitated lead generation at showrooms and events by identifying qualified prospects and passing leads to sales managers. This process included conducting product presentations, coordinating test drives, and assessing customer buying signals to ensure effective follow-up and conversion opportunities.

Sales and Marketing Specialist

I lead Revenue Operations and Enablement at a private equity-backed home security company, overseeing customer acquisition strategy execution, pipeline analytics, process architecture, GTM systems, and transformational business initiatives. With over 10 years of experience, I have managed revenue operations, lead generation, partner marketing, sales and partner enablement, and GTM systems across both B2B and B2C organizations. My commitment is to drive operational excellence and create scalable growth solutions.

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