Marimekko

Responsible for marketing automation, email marketing, and e-commerce content for Scandinavian and EMEA (Europe and UK) markets in the Digital Business Unit

Ecommerce Assistant

Sniffie

Responsible for content creation and blog optimization.

Sniffie Software Ltd is a SaaS company, with a focus on making pricing automation easy for e-commerce companies.

Digital Marketing

Lumoa

Responsible for product marketing primarily, including creating marketing campaign, thought leadership content, sales enablement material, product launches material, webinar event and conducting regular customer interview. Assisting digital marketing team with paid ads (including optimization and A/B testing), content creation, social media campaign, graphic design, and customer research. Providing support for employer branding activity.

Digital Marketing Specialist

Icebreaker.vc

Trained to enabling startup growth with iterative, data-driven strategies with work placement in Lumoa

Growth hacking

HEI Schools

Conducting Social Media Analytics and Product Evaluation projects. Responsible for interpreting the numbers and findings to a clear and actionable recommendations.

Research and Social Media Project

Kantar

Managing a global portfolio account of various international clients, such as Danone, JNJ, Heinz, L'Oreal as well as major local clients by providing a continuous customer service. Assisting clients with planning, conducting and analysing numerous research studies needed, to bring consumer insights and market data to the table. Vast experience with diverse research methodologies, including qualitative and quantitative methods. Experienced with B2B sales and posses broad knowledge of retail business.

Customer Success

Danone

Handled numerous project management of Nutrilon Royal Soya, ranging from marketing initiatives, communication, campaign, promotion strategy to achieve business objectives. Together with the team, directed Integrated Communication Plans of the brand relaunch and collaborated with various external agencies. Continuous analysis of consumer behaviour, market dynamics and competitor overview, to optimize omnichannel marketing strategy. Managing content production in offline and online channel (80% digital), especially for digital video production, online events with influencers, KOL, social media, SEM, SEO, and e-commerce.

Senior Brand Manager of Nutrilon

Volkshochschule

Earned a B1 certificate with good qualification level. Joined a beginner class for Ruby programming language.

Student

SC Johnson

Handled Baygon Aerosol, the highest revenue product and led the launch of its new variant. Highly involved in achieving brand KPI of increasing sales and gaining back its share by 5% after a gradual decline for the last three years. Drive the development of the brand's very first digital campaign and gaming application called Mozzhunter.

Senior Brand Manager of Baygon

L'Oréal

Created omnichannel marketing strategy to revive Neril, a heritage hair care brand while at the same time, developed strategy to provide continuous support for the newly launch Garnier hair colorant, Garnier Color Naturals. Managing all promotional activities and content production for offline and online channels.

Product Manager of Garnier Hair Care

Managed Garnier Skin Naturals, the fastest growing skincare brand in Indonesia. Highly involved in developing omnichannel marketing strategy that resulting in 30% market share increment to the brand. Implemented, monitored and evaluated the execution of marketing initiatives and their impacts on brand health, sales uplifts and ROI. Continuous analysis on consumer behaviours and market dynamics and competitor overview. Managing content production for offline and online channels, including TVC, print ads, event marketing, website, social media, and KOL.

Product Manager of Garnier Skin Care

Managed hair care products for salon that caters both consumer and salon. Trained in B2C business model as well as C2C approach. Created a strong working relationship with various stakeholders, including top management, trade marketing, regulatory, supply chain, communication, controller/ finance and external advertising agencies, to ensure meeting the brand objectives.

Product Manager of L'Oreal Professionel

🎡  An all-around skilled generalist with working experience in marketing (branding), digital marketing, research and customer success in multinational Consumer Goods and market research companies. 

🚀  Currently harnessing new skills in marketing automation, email marketing, performance marketing and e-commerce content in an international fashion retail company.

🎓  Hold a Psychology and Marketing Management degree with a high interest on digitalisation and self development. Completed courses on Social Media Analytics and Introduction to Web Development and Programming from Aalto Open University. 

🪢  A strong team player with a good coordination, communication, presentation and interpersonal skills, with high flexibility working in new area.

🤿  Solid experience in marketing, account management, branding, project management, research studies, consumer behaviour, and market data in B2B and B2C market, including in the SaaS industry.

Taplio

Imelda Halim's Linkedin Analytics

Imelda Halim

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Imelda Halim's Linkedin Analytics