Accenture

Practice: Strategy & Consulting Global Network Song

Areas of Work: Marketing Transformation (Data Monetization) 

About Accenture Strategy & Consulting:
Accenture Strategy & Consulting combines deep business insight with an understanding of technology's impact on industry and business models to shape clients' futures. Focusing on digital disruption, competitiveness, operating models, and the workforce of the future, we help clients find value and growth in a digital world. Our unique differentiator lies in how we leverage digital to transform organizations' engagement with employees, partners, customers, and communities. Through our Global Network, we provide management consulting and strategy expertise globally, delivering cutting-edge solutions and measurable value to clients worldwide.

Vice President - Marketing Transformation (Data Monetization) | Management Consulting

Zeotap

- Imran is a highly experienced member of the Zeotap Data GTM team, working out of London. He is responsible for driving revenue growth for the "Targeting" business by maintaining solid relationships with key clients and collaborating with top platforms and data partners. His expertise and dedication have helped Zeotap achieve great success in the industry.

- He is leading  Account Management across Europe, It’s a customer success role across the key advertisers in the region, working closely across Ad Tech platforms, DSP, SSP, DMP and Publishers.

- This is a cross-team collaboration role with Marketing, Product, Engineering and Legal to meet advertisers' needs and increase revenue and relations.

- Closely working with the Data Partnership team for data demand qualifications (Expedia, Kayak, CV Library, CarWow etc)

- Product & Services: 
           - Targeting Business: 3P Data-Driven Advertising
           - Identity Resolution: Onboarding Service, Data Enrichment and Extension.
           - Custom Data Platform: SaaS solution
           - ID +: Zeotap's cookie-less solution (Universal ID)

Head of Account Management - Europe

- Imran was part of the Zeotap Leadership team, responsible for overlooking Data Partnerships, Agency Relations and Channel Partners. 

- Data Partnership with Telecom Operators, E-commerce Platforms, Retail Players & and other B2C players for getting Targeting data (MAID's, Cookies ID, hashed PII data) and managing Demand & and supply for the region.

- Imran also led the "Marketplace Business - India" team and assisted clients, agencies, and publishers with effective data activation strategies.

- Maintain and enhance “Customer Relations for Retention and upselling of business.

- Driving Customer Success for Existing and New Clients | Dealing with the Product team and the legal team for day-to-day process

- Driving local “Channel Partner” relationships with DSPs like DV 360 / TTD / Xandr / MM etc.)

- SaaS / CDP Sell: Part of Go to Market Team for the CDP / SaaS business, selling to Agencies and Potential Partners.

Director of Partnerships

• Role Imran was heading the Partnership for the India region for Zeotap Data GTM team, responsible for developing strategic Data Partnerships for Zeotap's Data and CDP offerings. In this strategic role, he evaluates current data partnerships and plans new ones that align with our business goals. Imran conducts in-depth analyses of strengths and weaknesses, actively seeking beneficial and sustainable partnerships across zeotap offerings: Targeting (3P), Universal ID, and ID resolution services.

• New and Existing Data Partnerships: Managing the entire partnership lifecycle, from validation and discovery to negotiating, contracting, onboarding, and maintaining relationships. This includes handling payment, conducting business reviews, and facilitating one-on-one discussions related to data and product collaboration.

• Growth Exploration: Continuously exploring new avenues for growth within existing data partnerships, including conducting Quarterly Business Reviews (QBR) and providing FAQs and support as needed.
• Contract & Legal Compliance: Expertly managed negotiations and contracts to secure favourable agreements with optimised pricing while maintaining strict compliance with data privacy regulations, including GDPR and CCPA.

• Reporting, Insights, and Optimization: Conducted comprehensive reporting and analysis of data partnerships to derive actionable insights, explore new avenues, and optimise processes to reduce costs and enhance efficiency.

• Product & Services: 
- Data-Driven Advertising (3P Data Business)
- Identity Resolution (Onboarding Service) & and Extension.
- Custom Data Platform
- Data Enrichment

Head- Publisher Development & Partnerships (Data)

SVG Columbus

- Komli Media was acquired by SVG Media.
- Business Head Brand & Performance - India
- Growth - SVG Columbus India agency Business.
- PnL Management for the Business
- Leading a team of 8 Members across Sales & Pub Dev.

Business Head - SVG Media (Part of Dentsu Aegis Network)

Komli Media

Role & Responsibilities: 

- Part of Komli India Leadership Team.
- Heading Publisher Team at Komli Media India.
- Handling Business Across ROI, Video, Audience, Re-Marketing, Mobile (Affiliate).
- Handling Delivery Team of 20 Members across India.

About Komli
- Komli Media is Asia Pacific’s Leading Media Technology Company. 
- Solutions across display, mobile, social, and video.
- Serving Marketers, Agencies and Publishers.
- Headquartered in Mumbai, Komli Media has 300 employees. 
- Across 12 offices in India, Southeast Asia, Australia, and New Zealand.
- Find out more at http://www.komli.com.

Journey: 
- Komli Media was acquired by SVG Media.
- SVG Media was then acquired by Dentu Group.

Group Head, Publisher Development & Campaign Management

Komli Media is Asia Pacific’s leading media technology company with solutions across display, mobile, social, and video for marketers, agencies and publishers.

My Role is to Build Strong Association and Relations with:

o 	Publishers Partnership
o  	Technology Partnership 
o	Agency Relations & Direct Clients 

Managing ROI Business & Delivery:
o      Display | e Mailers (EDM) | Affiliate
o	Strategy & Planning
o 	Handling team of Buyers & Planners.

Re-Targeting Solution:
o	Strategy Building (Business & Product)
o 	Global Pub Development on Managed Publishers. 
o	Training Sales & Team.

ROI (CPL / CPT /CPA/ Facebook CPA / CPD)
o 	Expert in Strategy & Execution for ROI Clients.
o      Expertise in E-commerce, Jobs, Matrimony, Education & Real estate

Audience: (CPC / CPM Business)
o	Managing Delivery Through: Managed Publisher Base, Exchanges & Direct Buys. 
o	Media Planning & Buying:  Key Member - Strategy / Pricing / Execution.

Guidance & Leadership
o     Team Building, Guidance & Motivation.
o     Getting the best out them.

Senior Manager, Publisher Management Team

Komli Media is Asia Pacific's leading digital media technology platform.

My profile is of Publisher Management and Media Buying and Planning.

Advertising technologies enable marketers to reach, acquire and foster audiences and publishers to maximize their revenues.

Komli Media provides marketers with innovative solutions across brand marketing, performance marketing, mobile, search, social media, and video.

Headquartered in Mumbai, Komli Media now has offices in Bangalore, Chennai and New Delhi (India), Hong Kong, Manila and Singapore (SEA), London, Melbourne and Sydney (Australia), and New York, Redwood City, Toronto and Des Moines (North America). 

Find out more at http://www.komli.com.

Manager, Publisher Management

iThink Labs Private Limited

iThink works with some of the most well-respected agencies and digital companies in the world, including OMD Digital, Starcom, Mediaedge:cia, Media Contacts, Mindshare, and Ogilvy. 

The Company manages campaigns for web publishers on an exclusive and non-exclusive basis, and provides outsourced expansion services for internet/digital companies expanding into emerging markets. 

Think’s deep local knowledge of high-potential emerging markets and on-the-ground local presence enables agencies and advertisers to effectively execute international ad campaigns without establishing full-scale operations.

iThink recently inked a deal with RockYou.com to be the company’s exclusive media representative in India and the GCC.

As global web publishers and content providers continue to expand into these markets, the opportunity for iThink will increase.

I was responsible for Media Planning and Buying for alot of clients also played crusical role in Business Development and Publisher Management.

Asst. Manager, Ad Sales and Planning

Indiantelevision.com

Done Marketing and Ad Sales for Online, Events and Print Medium.
Indiantelevision.com was the best platform one can get to face the real, competitive and fast growing industry.
In my span of work I did Marketing, Strategy Making, Sales, Event Tie Ups, In House Branding, Client Servicing and Research.
Got a lot of exposure in Online medium and was responsible for Marketing Business Development and Sales for 5 websites:
www.indiantelevision.com
www.tellychakkar.com
www.radioandmusic.com
www.tellydost.com
www.danceismylife.com

And really enjoyed marketing for events at Indiantelevision.com Group:
worked for the following events:
 News Television Awards (Marketing, Research, Sponsorship )
 New Talent Awards (Marketing, Research & Sponsorship)
 Music Connect Conference (Marketing & Sponsorship)
 India Digital Network Summit (Marketing & Sponsorship)
 Indian Telly Awards (Media Plan)

Even worked for the special Print Issues:

FICCI Frames Special Issue "RnM Magazine" (Marketing and Corporate Distribution)

New Talent Awards Special Issue "Telly Chakkar Magazine" (Marketing, Sales and Corporate Distribution)

RnM Special Issue before IRF (India Radio Forum)
(Marketing, Sales and Corporate Distribution)

Special Event Directory for "Nokia Music Connects"
(Marketing and Corporate Distribution)

AD Sales and Marketing Executive

EURO RSCG

Internship: Euro RSCG MPG, Mumbai.

Project Title 1
- Media planning and buying for various clients  (Jockey, Bank of Baroda, BNP Paribas).

- Objectives & Scope
	•	Assisting the media planning team in selecting media vehicles and channels.
 	•	Gaining entire practical knowledge about media planning.
 	•	Getting appointments and pitching the clients.

Project Title 2:
- Market Research on consumer buying patterns and consumer behaviour for their clients.

- Objectives &  Scope	 
 	•	Studying purchase patterns and consumer behaviour for Jockey Sportswear and Jockey.
 	•	Understanding the actual execution of conducting market research.
 	•	Analyzing the data and giving presentations to the seniors.

- Methodology: 	
 	•	Used a questionnaire and did research in three cities with detailed analysis.

- Learning Outcomes: 
 	•	Learnt to enjoy my work in a responsible manner and gain practical knowledge of market research and media planning.

Media Trainee

Account Management - UK and France

AdTech Strategy specialist having worked in a combination of industry and strategy consulting roles across Asia & EU. 

Specialities: Martech, AdTech, Strategy, Technology Sales, Digital Media, Marketing, Media, Product Marketing, Go-To-Market.

A proven Online Media Enthusiast who knows how to drive results for high-growth companies in the India and overseas Market

- Highly successful at building businesses and teams from the ground up

- Strong people management skills with the ability to communicate across all levels

- An extensive network of senior industry leaders across the Market

- Detailed understanding of the digital marketing industry across Data-Driven Marketing, Advertiser, Platform & Publisher Level.

Studies: 

* Northwestern University - Kellogg School of Management | Marketing Strategies: Data, Automation, AI & Analytics!

* MBA  from ISB&M in Media & Advertising

* Bachelors in Computer Science Engineering

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