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Ina Toncheva's Linkedin Analytics

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Ina Toncheva

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Marketing for B2B tech and deep tech - I help companies articulate their marketing and content strategies. AI for Content Marketing - I help marketers use the right AI tools in their content marketing pipeline. Guiding principle: There is no AI strategy for marketing without strategy for marketing. Personal branding - I work with tech leaders and founders to help them grow their personal brand. I host a podcast called “Мечка страх, мен не”, which studies courage and fear 🎧🐻 I teach marketing in Telerik Academy 🎓

Check out Ina Toncheva's verified LinkedIn stats (last 30 days)

Followers
3,404
Posts
1
Engagements
130
Likes
104

Ina Toncheva's Best Posts (last 30 days)

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Can your landing page copy pass the Feynman clarity test? Here’s a clarity-check prompt that uses the Feynman Technique to grade your marketing copy. It gives you a score and and tells you exactly how to make it clearer, simpler, and more effective. You can see how the scoring looks like on the screenshot below. It's incredibly useful, especially for B2B context. Simply copy and paste it in your preferred LLM adding your landing page URL or upload your content asset. This prompt will: - Take your landing page or long-form copy - Analyze it like you're teaching a 12-year-old - Score the writing across 5 clarity principles - Highlight where you're overcomplicating things - Then rewrite it to pass the “Feynman Clarity Test” Here’s the prompt: "You are a clarity coach trained in the Feynman Technique. Task: 1. Analyze this [add URL or upload copy] 2. Score its clarity out of 100 based on how easily a total newcomer could understand it. 3. Identify the top 3 spots where the language is too complex, vague, or assumes too much. 4. Suggest plain-language fixes using analogies or everyday examples. 5. Rewrite the full copy to pass the “Feynman Clarity Test.” --- 5 Scoring Criteria: 1. Jargon-Free - No buzzwords or insider lingo 2. Logical Flow - Do the ideas build naturally, like you’re teaching? 3. Specificity - Does it use real examples instead of vague claims? 4. Audience Fit - Is it written for someone with zero background? 5. Analogies/Stories - Does it use comparisons or metaphors to explain? --- Output: Copy Analyzed: [Insert your content] Clarity Score: X/100 Score Breakdown: | Principle | Score (0–6.7) | Comments | |-----------|----------------|----------| | 1. Jargon free | X.X | ... | | 2. Logical flow | X.X | ... | | 3. Specificity | X.X | ... | | 4. Audience fit | X.X | ... | | 5. Analogies/Stories | X.X | ... | --- Top 3 Areas to Simplify: ... ... ... Feynman Rewrite: [Full simplified version using plain language]" *** Thanks Kieran Flanagan for the inspiration!


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