SHASHWAT RAI's Linkedin Analytics

ShopSe's Performance Marketer and Growth Manager, with a BTech degree in Electrical and Electronics Engineering from Vishveshwarya institute of engineering and technolagy. I excel at driving app growth through user acquisition and retention strategies, using my strong technical foundation and analytical mindset. I have achieved remarkable results across various facets of digital marketing, such as lowering CPI to 1 INR with Facebook Ads and 3 INR with Google UAC, increasing organic installs from 20% to 40%, and elevating D1 retention rates beyond 50%. I have also managed large budgets exceeding 1 crore INR monthly and partnered with YouTube influencers to boost app visibility and downloads. I adopt a user-driven approach, creating high-converting creatives and optimizing marketing and product funnels based on meticulous user insights. I conduct rigorous experimentation to improve push notification CTR, which reached over 10% in one month. I am passionate about the world of growth business and always eager to learn new skills and techniques to enhance my performance and impact. I am looking for opportunities to leverage my expertise and experience to help more apps grow and succeed.