Indie Stowell

The Marketing Lab

I've spent 2 years learning the ins and outs of marketing.

→ Helping my clients get booked at speaking events. 
→ Generating $114,365 in earned media value for one client.
→ Partnering with LookFantastic, Rimmel & Max Factor through my personal brand.

So I had an idea...

Why not build a community who care as much about marketing as I do?
 
That's when The Marketing Lab was born. 

With a combined following of 80,000+, TML is a community teaching you everything you need to know about growing an online presence.

DM me if you're interested in my services, want to collaborate with TML, or fancy inviting me to your next speaking gig!

Co-Founder

Mentoria Digitals.

In April, I got this message from Ayesha:

"I've been watching your account for a year. I want you in my team."

It was a no-brainer. Yes!

I coach people daily on how to build their personal brands. Now I'm putting pen to paper and doing it for you.

Why?

By refining my LinkedIn skills with one of the best in the game, I'm guaranteeing:

1. I'm improving my writing skills.
2. I'm up-to-date on the latest trends.
3. I'm giving TML clients a 10/10 experience. 

How will this work? Well, I’ll be Partnering with Mentoria Digitals to:

→ Launch your brand on LinkedIn
→ Create content that gets eyeballs on your page
→ Convert your audience into leads, clients and £££

Partner

Rain Media

2 months into lockdown, I was racking my brain trying to think of how to occupy the time.

Until TikTok came onto the scene...

With nothing else to do, I set up an account on that “kids dancing” platform, and over the next 6 months was collaborating with worldwide brands like: 

→ Max Factor
→ IT Cosmetics 
→ LookFantastic
→ Rimmel London

Fast forward 2 years, I’d left my grad job to put my skills to the test with Rain Media.

In just 1 year of working there, I helped clients generate results like this:

→ Client M: 168,624 followers, 347,000 profile visits, 14M videos views in 60 days. 
→ Client S: 112,297 followers, 14,000 profile visits, 1.1M video views in 60 days.

Head of Content

Flowd

I was a soon-to-be marketing graduate with an endless stream of job rejections. 

I had 2 choices:

1. Accept what was happening to me;
2. Take charge of my future and build a PB that brought job offers to me.

I went with option 2.

I started posting on LinkedIn 3x a week, sharing what I was learning at uni. 2 months later, Flowd's CEO reached out: "You're showing up everywhere on LinkedIn. I'd love to have you on our team."

And as they say, the rest is history. 

I'd turned my life around. Working with a marketing agency during the day. Studying for my exams at night. Building my PB on the weekend.

The result? 

→ Worked on 4 clients PB's.
→ Worked on Flowd's LinkedIn & TikTok. 
→ 14,212,385 views generated for one client.
→ 1,068% increase in one clients engagement rate.
→ $114,365 in earned media value generated for one client.

Account Manager

Helping creators and brands grow on TikTok 🤳🏼| TikTok management, 1-1 TikTok coaching & TikTok audits 🧚‍♀️ | Founder of Rain Digital 👋

If you're new here, hey! I'm Indie.

I've worked with 25+ clients - from CEO's and Founders, to large corporations and small agencies. 

This experience spans across industries such as marketing, education, tech, consultancy, supply chain & logistics, and more. 

I started my personal branding journey as a student in 2022, when I began building my own personal brand as a way to secure a graduate job. 3 months later, I hit my goal (and became addicted to understanding the power of personal branding).

I'm now using my experience to build awareness of businesses and individuals on social media.

SERVICES:
→ Social media marketing
→ LinkedIn audit & coaching
→ Private TML membership community

SOCIAL MEDIA MARKETING:
→ Ghostwriting: for LinkedIn personal brands
→ Content creation: for business pages on LinkedIn

💌 For any Q's or enquiries about working together:
Email: info@themarketinglab.uk

& of course, my DM's are always open!

Are you struggling to see results from LinkedIn?

(despite posting consistently)

You might be making this mistake:
→ unoptimised profile

Whether your goal is to:

- Gain followers
- Generate leads
- Secure a new career

...that’s all possible on LinkedIn; 
↳ but only if your profile is optimised.

Here's 3 improvements you should make now:

1. Headline
→ your headline is the first thing your audience see. Create a value-based statement that tells us exactly what you're known for.

2. Banner
→ sum up what you do in 1-2 sentences and make this the focus.

3. About Section
→ don't treat this as a sales pitch. Instead, encapsulate your strengths, skills and vision for your career into a story.

PS: the best part of this post? skip to page  10...

LinkedIn profile mistakes you might be making...

5 personal branding facts you probably don't know:

(but will definitely shock you)

1. 85% of jobs are filled through networking (Adler Group).

2. Employer personal branding can cut the cost of hiring new talent by 43% (Marisa Murgatroyd).

3. 70% of employers use social media to screen candidates during the hiring process (CareerBuilder).

4. Content is 24x more likely to get shared on personal accounts than company pages (Marisa Murgatroyd).

5. 82% of people are more likely to trust a company when their senior executives are active on social media (Edelman).

4 personal branding facts you probably don't know:

(part 2)

1. 85% of professionals believe networking is essential for career success.

2. 70% of hiring managers say a strong personal brand is more important than a strong resume.

3. 71% of professionals believe a strong personal brand leads to increased career opportunities.

4. Users with a complete profile are 40x more likely to receive job opportunities and inquiries.

What do these stats say?

Personal branding is the difference between hours wasted applying for jobs;
↳ to having job offers coming to you.

Do you (actually) need a personal brand?

1 year ago my client paid me to promote his brand on my socials. 

1 year later, he’s hired me to run his company's LinkedIn. 

This is the importance of building good relationships. 

I might not have made much money the 1st time we worked together, but that didn’t matter. 

→ I still delivered all work on time
→ I still put 110% effort into the collab 
→ I still ensured all objectives were met 

The result? 

He’s now paying 10x more to work with me again. 

Moral of this story:
↳ treat all clients like they’re paying you £1000s.

You never know what opportunities it will lead to.

Has your degree not translated into job offers?

It's probably time to change your approach. 

❌ Stop relying on qualifications
❌ Stop relying on a traditional CV
❌ Stop blaming the job market

That's like blaming the algorithm when your post gets 5 likes.

(9/10 times it's not the algorithms fault...)

In a society where 1/3 of the population now have a degree, it's not enough to stand out. 

Instead, you have to do what 99% of graduates aren't doing. 

✅ Create your digital CV
✅ Build a stack of industry connections
✅ Share content that highlights your expertise
✅ Feature your portfolio at the top of your page 

Finding a grad job shouldn't be this hard. 

So if you're not seeing success, you may be doing something wrong.

Day 1 of working together: 1st lead generated.

Here’s the story ↓
‌
I partnered with the CEO of a recruitment platform in June 2024,
‌
Helping to increase his brand awareness.
‌
The result?
↳ +1,163 new followers
↳ +3,211.3% impressions
↳ +2,903﻿.8% engagements
↳ and the 1st lead generated on day 1!
‌
How did we achieve this so quickly?

‌→ 1 hour of engagement every day
→ Full profile re-haul before posting
→ Content pillars tailored to his target audience
‌
-------------------------------------
‌
Want to generates results like this for yourself?
↳ Message me 'PERSONAL BRAND' for more information.

"Your content inspires me to face those fears"

This is what a community member told me.

- He watched my videos
- They inspired him to face his fears
- Now he's building his own personal brand

This is why I do what I do.

2 years ago: unprepared, under-qualified graduate 
2 years later: graduates still feel the exact same way.

Enough is enough. 

Universities / the government need to work on resolving this crisis.

But until then? 
→ build your personal brand to attract opportunities. 

It's the biggest advantage you have.

Taplio

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Want to drive more opportunities from LinkedIn?

Indie Stowell's Linkedin Analytics

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