Indranil Banerjee's Linkedin Analytics

To utilize my soft and hard skills in proving my potential and to add value to the organization that provides me a chance to do the same. To harness my potential further and give my best to the organization. An FMDS published Data Scientist with 18+ years of experience in Market Research, Brand Strategy, Business Strategy & Analytics, Attribution, Media + Media ancillaries, Communications Strategy Currently working as the India Lead for Analytics and Measurement with Wavemaker. I manage the Business Analytics, Research and Brand Building practices of all Wavemaker clients; Leads a team of passionate Data Engineers and Statisticians to enable Wavemaker serve clients end to end. Have worked on multiple pitches across regions in India - with an envious record of 87.5% conversion (a revenue increase of about 1000+ Crs for the company) Apart from this, have been instrumental in the Strategy vertical evangelizing the Measurement practice; and, generating additional project based revenues for the company. Have led Training sessions on Brand Strategy, Reach optimization, Research and Attribution across offices in India Specialties: Advertising, Budgeting, Market Structure analysis, Central government practice, Computer skills, AI, Customer relations, Customer Satisfaction, financial, Marketing, Market Research, MSOffice, Windows, Structured Equation Modeling, Demand drivers, Brand Positioning, Pricing, Promotional materials, Quality, Recruiting, Business Research, Sales, SPSS, Visual Basics, Data Sciences