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Senior content marketer and writer at heart, with two decades experience across industries like pharma, consumer electronics, finance, localization, and now B2B SaaS. I've also done a bit of everything in the B2B marketing world: from brand, corporate and internal communications, to product marketing, events, SEO and social media, with a brief incursion through sales in a sort of "fight your fears" self-challenge. I love researching, brainstorming and ideation, but what I enjoy most about what I do is when those ideas become high-value content that ties to revenue, or when small ideas drive big impact for the business.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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