Inese Pumpure's Linkedin Analytics

For almost 15 years I have been part of the ever evolving sales, marketing and customer success operations world which today we know as Revenue Operations. Primary goal of the team has been to help to design and build Go To Market strategy for various software companies. In each company it means something different, sometimes it requires to define Sales process and reflect it in CRM, to be able to scale their activity. Sometimes it meant introducing or enhancing their tech infrastructure to be able to execute their day to day operations. One aspect that is always changing is the continued partnership between the sales, marketing and CX team leadership to adjust definitions of quality and overall follow up process. Winning by Design methodology has been the latest that I apply in the companies, which gives me chance to have full visibility of Recurring Revenue full funnel, its conversions and bottle necks. I help marketing, sales and CX business leaders move faster, establish quantifiable metrics, and make sound business decisions. Specialties: Managing Salesforce.com, Marketo/Hubspot and more than 50 connected apps to these systems, analysis and reporting, customer intelligence, predictive modeling, data management, performance measurement and reporting, technology automation, workflow development and implementation, pipeline management, commission management, forecast management, budget planning and management.