Tietoevry

> Creating purposeful marketing initiatives for Payment business area. Responsibilities from marketing team buildup to strategic leadership and tactical activity streamlining across multiple product areas.

Product marketing lead 

Senior Product marketing manager, Payments
>  Responsible for full sales funnel support for Payments and cards business line. Value proposition development, in-market prospect perception building and future prospect awareness building. Hands-on - from communication strategy development to execution: Integrated campaigns, industry events, thought leadership development and sales collateral development.

Senior Product Marketing Manager

Tieto

Senior marketing manager role in Banking, Payments
>  Key responsibilities include driving and facilitating internal alignment in value proposition development, marketing campaign launches integrating the efforts of sales, product management and business development; content marketing pipeline development and promotion, SEM, SEO, marketing automation, digital/hybrid/live event moderation, setup and comms; internal comms, employer comms and analyst relations

Senior marketing manager 

Samsung Electronics

Marketing communication manager for handheld devices, mobiles and tablets, Baltic's
> Key responsibilities include largest and the most complicated product campaign planning and launch, managing remarkable marketing investments, highly demanding environment and the sophisticated stakeholder structure of multiple different cultures.

Marketing communication manager Mobile

Danone

Senior brand manager for the largest revenue contributor brand - Actimel
> Also successfully managed tactical launches of a value brand Smile, Fantasia, Danonino, Danio and Danone yoghurts

Senior Brand Manager Baltic's

Maritime Acadamy of Latvia

Lecturer, Comprehensive marketing  
> Development and execution of an integrated practical and theoretical marketing course for 3rd year management bachelor students

Lecturer in Marketing

Food Union

Product manager, dairy 
> Relaunch of Lakto and Rasa yogurts; portfolio restructuring for sour cream category.

Product group manager

Reckitt Benckiser

Junior brand manager, household goods 
> Marketing and product management of such brands as Cillit Bang, Tiret, Airwick, Veet

Junior Brand Manager Baltic's & Kalinigrad

Being an experienced marketing manager with a passion for fintech and innovation, I find purpose in the excellence achieved with team effort: making sure best communication and stories are told in close collaboration with sales, business development and product management as well as marketing and comms talents. Inside and outside of the organization.  

With academic background in business development and financial management, My 15+ years FMCG marketing experience and leadership skills helps me successfully develop, and bring to life relevant stories in the B2B and Payments space today. 

#growthmarketing #B2Bmarketing #productmarketing #payments #fintech

Taplio

Inga Steinerte's Linkedin Analytics

Inga Steinerte

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