Justin Gray's Linkedin Analytics

Imperfect. But highly skilled. I build businesses because I'm unemployable. I love learning and I try to spend as much time talking to business leaders and practitioners alike. Talk is cheap and bullshit walks. In 2006 I got my first exposure to what’s now known as ‘Startups’ and fell in love. Over the next 3 years I grabbed as much sweat equity as possible, had my first successful exit and subsequently went on a tear starting my own businesses. Across the next decade+ I had another 4 successful exists, culminating in 2021 with the sale of LeadMD to private equity. Meanwhile, I had started my own angel investing fund in 2018 and began making strategic investments in founders I believe in. Similarly, I also came on as a Limited Partner in Stage 2 Capital, focusing on early-growth-stage ventures. What those investing experiences taught me were two fold - VC fund models don’t serve investors particularly well - and Founders need far more than capital to grow. As a result I co-founded In Revenue Capital in 2023, which couples GTM expertise with capital to empower founders and their startups with what they need to scale. We operate under an SPV model we believe avoids the pitfalls of “fund dynamics”and provides both ourselves as well as investors, freedom. We call this ‘Operator-Immersive Capital’, and we’re on a mission to fix venture capital for the better. To round out my plate, and focus on a different kind of growth, my father and I own and operate a 130+ acre USDA Certified Organic Hemp farm in rural Missouri. We are pioneering the resurgence of the ‘new cotton’, which is a complete misnomer as hemp is one of the oldest crops on earth. We are one of the first certified organic hemp field growers to focus on the CBG cannabinoid, an innovative genetic cannabis strain with very real health benefits. In addition to all of the above, I love the written word. In 2008 I left my job as a VP of Marketing and Sales in a small niche industry with almost no personal brand or platform. Today I've become a recognized speaker and author published hundreds of times in top publications. In 2017 I started my very own column, 'Tribal Leadership', in Inc. Magazine. My wife Jennifer, son Grayson, and daughter Declan, are the reasons I work as if their lives depend on it.