CMS / Creative Marketing Strategies

Using my experience in creative direction and marketing, I bridge the gap between the creative team and clients, ensuring alignment on business, strategic, and creative goals while managing timelines and project objectives.

Being bilingual in English and Spanish, I effectively connect with both American and Latin American audiences, enhancing business growth by communicating in the target market's language.

Specialties:

Creative & Artistic Direction
Marketing Insights & Plans
Account Management
Strategic & Business Planning
Marketing Strategy
Creative Team Management
B2B
Start-up Experience
Project Management
Social Media Management

 Creative Director // Creative Copywriter

HAPPYBOCA

www.HappyBoca.com 
This business is a print-on-demand online store where I sell my artwork printed on different products.

This includes:
Creative & Marketing Direction
Strategic Planning
Marketing Strategy
Management
Direct Marketing

Founder & Creator

Pontificia Universidad Católica Madre y Maestra

Responsible At The Doctorates / Masters / Continuing Education Department of:

1. Developing Creative Strategies to Sell & Promote Education Programs.
2. Strategically align internal and external communication that sells the education programs.
3. Strategize how to sell the education programs effectively in digital & print
4. Develop creative ways of communicating with the potential students, follow up on proposals & close the sales.
5. Lead the team that organizes events around the education programs 
6. Create social events to inspire potential candidates to join our education programs
7. Strategic Planning, Marketing Strategy, Management, Direct Marketing, Business-to-Business (B2B) & Public Speaking, Microsoft Word, Pricing Strategy, Microsoft PowerPoint
8.  Keep the team goal-oriented with an insatiable passion for success and meeting challenges like a pandemic where students abruptly were asked to stay home and learn outside our facilities.
9. Strategy and campaign development
10. Creative creation and management
11. Social Media management
12. Implementation of strategy through campaigns and media distribution
13. Research on trends
14. Metrics reporting and data analysis

Marketing Manager Postgraduate Department

Patente / Otaku Media

In 2008 I founded my boutique agency, with the firm conviction that any brand is able to communicate creatively as long as its vision includes developing a genuine connection with its customers. After 10. years it was necessary to move in a new direction.

I was responsible for:
• Creating Ideas & Strategies to help accounts sell their products
• Managing Current Accounts (B2B, B2C, C2C)
• Managing a Team of 12+ People
• Setting Budgets / Growing Company's Monthly Revenues
• Acquiring New Accounts (B2B, B2C, C2C)
• Client Service
• Creative Input / Direction for Client Assignments
• Responsible for keeping the team productive & clients motivated

Complementing responsibilities with:
Creative & Marketing Direction
Strategic Planning
Marketing Strategy
Management
Direct Marketing
Business-to-Business (B2B)
Start-ups
Analytics
Business Strategy
Public Speaking
Microsoft Word
Pricing Strategy
Microsoft PowerPoint
Creative Suite Apps

comuniQue Digital Agency

After developing my own business for 10 years, I was approached directly by the 2 owners of a digital agency to supply them with my services for a couple of months at their company, which included:
1. Implementing creative business solutions/ Accelerated business growth
2. Sell to clients the advantages of letting the company bring results to their digital media strategies 
3. Bring balance to the team making them feel enthusiastic & free of sharing their thoughts while working on projects under my management since the migration & quitting of human talent happened frequently
4. Set the bar up making meetings fun, short & productive
5. Served as creative director of advertising campaigns for clients to help them achieve sales.
6. Also: 
Creative & Marketing Direction
Strategic Planning
Marketing Strategy
Management
Direct Marketing
Business-to-Business (B2B)
Search Engine Marketing (SEM)
Start-ups
Analytics
Business Strategy
Public Speaking
Search Engine Optimization (SEO)
Microsoft Word
Pricing Strategy
Microsoft PowerPoint
Creative Suite Apps
Goal oriented with an insatiable passion for success and meeting challenges.

Business Development Manager + Brand Creative

ZOL FM

On the weekends I was a radio host at a show related to entrepreneurship & personal finances, I was responsible for handling the calls, interacting with the guest, and give book recommendations to the listeners. It was a fun experience.

Radio Show Host

Pagés BBDO

Working at this agency was the most fun I ever had as an employee, I worked with a great team, I had great bosses, and inspiring agency owners, all the energy, creativity, and business-oriented solutions I've learned at this agency inspired me to open my own business. I will always feel grateful for the opportunity. My responsibilities included:
• Design concept & prints for advertising campaigns
• Copywriting for advertising campaigns
• Corporate identity with its collateral material (POP)
• Illustration for campaigns

Sr. Art director

McCann Erickson

Working at this agency taught me the importance of developing good ideas in order to catch clients' attention, I was responsible for:
• Art direction & copywriting advertising campaigns, packaging, and corporate identity.
• Create Concepts for Point of Sales Material
• Supervising Photo Shoot for clients

Art Director

TBWA\Worldwide

Working at TBWA teach me the importance of working with a happy & inspired team to make the best work happen!• Designing ad campaigns • Responsible for the final comps for newspaper ads (Not my favorite part)• Design logos • Support account executives with clients presentations.

 Art Director

Univision Communications Inc.

After graduating from Altos de Chavon School of Design in Santo Domingo, I was chosen among the students of the graphic design major to travel to New York to work as a paid intern at UNIVISION.com

 Graphic Designer @ Univision.com

Bilingual Creative Director | Professional Brainstormer | BFA Communication Design, LinkedIn Talent Insights | Strategic Marketing B2B - B2C

+ Professional Brainstormer
+ Macro Thinker
+ Simplifying  Complicated Messages

My passion is finding the best creative and human way to communicate a message that resonates with the audience's emotions, needs, and aspirations. I have over a decade of experience in creative direction, marketing strategy, content creation, and account management, in both English and Spanish.

I enjoy creating campaign concepts, the brand's voice, engaging copy and content, designing engaging campaigns, and coaching creative teams to achieve their goals. I also have a knack for generating new ideas and insights from market research and data analysis. My portfolio includes projects for personal and commercial brands across different industries and media channels.

Learn more about me here:
https://bold.pro/my/anceli-peguero-inspirationprovider

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