VIDNOVA

Co-Founder

Inspire Brands

• Led the marketing research, user testing, design, and development of the Dunkin' Donuts, Baskin-Robbins, Jimmy John’s, Buffalo Wild Wings, Arby’s, and SONIC Drive-In franchising websites.
• Migrated franchising leads from eMax to Salesforce across multiple platforms.
• Launched the SONIC Drive-In 2021 online campaign that distributed $1M across 400 teacher requests with 2 million votes via API integration with DonorsChoose.org.

Product Manager

LeanSquad

• Delivered a consumer mobile app, an admin web interface, and a delivery tracking website for Best Buy same-day delivery program.
• Delivered a marketing campaign management tool and an online job application form for the Chick-fil-A Customer Engagement Platform.
• Automated in-store gift card selection, placement, and sales forecasting for Sam's Club and BJ's with several enterprise web applications.
• Increased speed of InComm partner lead generation tenfold using a web mapping solution.
• Shipped new features for a financial services web application automating the self-directed Medicaid program.

TravelTipz

• Grew the number of registered users tenfold by increasing the database of hotel and restaurant listings via API integrations and Partnership Program, which led to $2.2M series B round.
• Improved user booking experience with a redesigned UX, a rating system, hotel chains, and visa application pages.

Avanport Design

• Delivered 17 web apps based on the Bitrix24 platform for large enterprise clients from negotiations to post-implementation support.

15+ years in tech product management, branding and marketing.

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