GUS Global Services India Pvt. Ltd.

Deputy Director Marketing

Aakash Educational Services Limited

Head of Digital Marketing

Vedantu

Key Activities - Consulting: 

Constantly monitor and tune the performance of the lead funnel, lead scoring engine and lead follow -up/conversion for different marketing campaigns. Working closely with sales team and marketing automation setup to achieve bottom line objective of the business.

Digital Marketing Consultant

Scroll Mantra Private Limited

Setting up and successfully running a digital marketing agency from scratch, increasing visibility, managing performance and profitability for diverse businesses ranging from SMBs to large reputed organisations in online education, fashion, healthcare, e-commerce, travel and internet sector.

Activities include:
1 - Setting up of the Startup from scratch including getting the right talent on board and retaining brands. 
2 - Preparing the Business Plan and putting it into implementation stage for various clients.
3 - Overseeing business growth and plans for expansion of my company in 360-degree marketing vertical. 
4 - Development of business proposals/ SOW’s/ KPI Sheet, WIP (Work-in Progress) reports for clients. 
5 - Establishing Pan India / Abroad business alliances and partner’s in media and communication space.

Co-Founder

Media Moments

Accountable for designing social media strategy, creating and managing online ad campaigns (including Google Adwords), SEO, Affiliate Marketing and building a positive web presence.

Achievements:
-  Closed major deal worth 5 million to the agency and delivered a 317% increase in leads through integrated online marketing strategy.
-  Drove 43% increase in online sales for leading fashion client after leading cross-functional team to assess and revamp website. Client was able to reduce marketing costs 47% as a result of this success.
-  Increased conversion rates 2x for e-commerce website after leading complete redesign of landing pages in line with current best practice thinking.

Business Manager - Digital and Social Media

I'm a curious marketer with 14+ years of experience crafting results-driven strategies and building high-performing teams across B2B and B2C sectors. My sweet spot lies in blending customer insights, data-driven performance marketing, and powerful content to deliver unforgettable experiences that ignite brand loyalty and fuel explosive revenue growth.

Highlights:
 - Scaled marketing teams at ed-tech startups, driving 300% YoY revenue growth.
 - Generated over $100M in revenue from India and globally, managing a $10M USD marketing budget and 45-person team.
 - Developed and executed award-winning branding and content strategies that resonated deeply with target audiences.
 - Proven expertise in marketing automation, full-funnel marketing, and B2B & B2C digital sales.
 - P&L management for 6 years, ensuring effective resource allocation and maximizing ROI.

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