Ivy Rueda Diederichs's Linkedin Analytics

I am a solution-focused, detail-oriented, and creatively-inspired public relations professional able to draw on more than ten years of experience planning and managing projects for Fortune-ranked companies. My expertise includes multi-country public relations programs, with a specialty in U.S. Hispanic and Latin American markets; media relations; content development; event support; social media activations; and talent relationship management. I have worked with clients across multiple industries, including healthcare, consumer products, and technology sectors. Working across different sectors and markets, I have observed that one of the biggest challenges clients face is finding how to connect and engage their target audience in an authentic way. Earning consumers’ loyalty needs to go beyond just selling them a product or service: you need to show them the value of your offering and how it will impact their lives in a meaningful and positive manner. To leverage best practices and create a winning, long-term strategy, companies need to build a long-term relationship with their customers, which means investing in research to understand where they stand, how they can best serve their consumers, and how they compare to their competitors. With excellent problem-solving skills, a collaborative approach, a talent for building productive relationships, and a passion for doing the job right, I help clients engage target audiences, earn consumer loyalty, and overcome barriers to business growth and market longevity.