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I help B2B tech and SaaS companies stand out in the crowd and establish themselves as thought-leaders. By bringing the best of the two worlds: content marketing + digital marketing, I support them to generate high-quality MQLs, boost revenue and ultimately dominate their market. To achieve better ROI, I strive to make data-driven, smart marketing decisions, but I am also passionate about the ‘art of the marketing’. I put customer-centricity at the heart of every single marketing communication and use winning B2B marketing formulas that combine brand value, education, inspiration, and support. This way, when your prospects are ready to make a buying decision, you can be their ‘go-to destination’, engage them in authentic ways and move them through the sales funnel. My core areas of expertise and interests: Brand Expression, Development, Expansion and Authority B2B SaaS & B2B Tech Demand Generation Inbound marketing Go-to-Market Strategy Lead Generation Content Marketing SEO, SEM, Email Marketing Digital Marketing Integrated Marketing Communications & Campaigns Team Development and Leadership
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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