FTAPI

Senior Growth and Demand Marketing Manager

remberg

The remberg XRM helps companies manage things such as machines, equipment, devices, vehicles or buildings in the cloud and digitize associated processes in service.

Growth Marketing Manager

e-bot7 - AI for Customer Service

• Identifying marketing expansion potential and growth opportunities in Europe.
• Developing innovative client acquisition strategies, as well as conceptualizing and implementing multi-channel growth methods.
• Execution of paid campaigns, performance marketing, and lead generation across different paid channels. (Linkedin, Google, Facebook, Twitter, Outbrain, XING, etc.)
• Optimizing the campaign objectives and ICPs in coordination with sales to establish inbound & outbound account-based marketing initiatives to target key stakeholders.
• Combining paid campaigns with automated workflows to nurture and qualify leads and working closely with RevOps to ensure data quality and smooth lead handover in CRM.
• Preparing briefings about potential marketing campaigns, creatives, ad copy, and promoted assets in cooperation with marketing operations.
• Localization of digital marketing campaigns in Dach, Benelux, France, Nordics, and the UK and identification of local target audiences.
• Managing the website analytics and marketing intelligence.

Compulse

• Building campaigns and conducting bid management on various DSPs (OTT/CTV, Social, Display, Pre-roll, Geo-fencing) to ensure customer business objectives.
• Training of new team members and production of training tutorials for future hires. 
• Internal communication with account management, analytics, engineering teams, and partner agencies on a daily basis to deliver client needs and cooperation with the offshore teams in India & the Philippines and San Francisco.
• Strategic planning and management of six digits monthly campaign budgets for key accounts.

Senior Ad Operations Specialist (Zypmedia)

• Build and bid management of programmatic and social campaigns through various DSPs and social platforms. 
• Management of potential pacing and delivery issues of campaigns to fulfill the campaign goals accurately.
• Data analysis and interpretation of various KPIs to increase campaign efficiency.
• Preparation of campaign reports through the client’s preferences.

Ad Operations Specialist (Zypmedia)

University of Vienna

• Design, set-up, and execution of the experiments in nano cellulose membrane and paper
production.
• Characterization of the specimens - metallographic tests - SEM, BET analysis, and further data
analysis.

Polymer and Composite Engineering Group (PACE) - Volunteer Research Assistant

I am a Growth Marketing Manager with a proven 6+ years of experience in the digital marketing and
growth fields in start-up ecosystems. I would define myself as a marketing automation fanatic and a
real believer in establishing scalable workflows and business set-ups. My marketing skills are built on
an engineering background which creates numerical and analytical strength, while harmonizing my
data-driven expertise with creative storytelling. I seek to try the untried.

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