Zeto

Developing and executing media marketing strategies containing educational
materials, case studies, and brochures for medical devices.

Marketing Manager

MemoryMD

Overseeing and developing digital marketing strategies.
Devising and implementing lead generation strategies for medical technology
products and devices.

Marketing Director

Devising marketing strategies for FDA-cleared medical devices for media
and public presentations.

The New School

- As a student, helped to develop and implement marketing and advertising campaigns for the Center for Graduate Career and Professional Development
- Maintained promotional materials inventory, planned meetings and trade shows, maintained databases, and prepared reports.

Marketing Coordinator

Redsovet 

Concept and strategy development for new media projects based on
popular TNT TV programs and tv-shows: DOM-2 Magazine (2006),
Comedy Guide Magazine (2014), Perezagruzka online magazine
(2016), Heads and Tails Magazine (2015, Friday TV Channel),
Moscow: Instructions for Use Newspaper (2007).
Organizing, planning, and controlling the process of producing
magazines. Work with the advertisement, contribution, and editorial
office. Manage the team of 15 people. Control of each phase of
producing magazines. 
Content
● Responsible for content – managing all the creative part of
the magazine: design, conception, photo, texts
● Responsible for distribution and advertising
● Team management
● Zero step: creating pilot issues (2 different teams)
● Promotion (through TV)
● Brand keeper
● Coordination with original TV shows and programs
● Re-design & coordination with TNT-Design
Management
● Responsible for strategy development
● Traditional & Digital Distribution
● Profitability control
● Promotion on TV and in Social Media
● Team management
● Creative ideas for AD department
Achievements
● In 2006 and 2012 "DOM-2" Magazine became the best selling
youth magazines in Russia (according to the Association of Russian
Press Distributors).
● In 2008 – Promax International Award (Bronze)
TNT is the leading Russian entertainment television channel, orientated
at viewers aged 14-44 (http://tnt-online.ru). 
The most popular magazine: DOM-2 Magazine (monthly, since 2005)
DOM-2 Magazine (http://dom2.ru/magazine) is a monthly magazine
based on the most popular daily reality-show in Russia with 4,6 mln
viewers per day. The show was founded in 2004, the magazine started
in 2005. The idea of DOM-2 is similar to Big Brother and Keeping up
with the Kardashians. Magazine’s Total circulation – 400 000 copies
p/month, monthly audience – 1 mln readers.

Media Manager

RusMedia Group

Editor in Ruspress Agency (Moscow Branch of Rusmedia)
● Writing texts, making interviews
● Find and offer interesting topics for German (central) media
● Responsible for communication with Russian media
(Vedomosti.ru, Kommersant.ru, KP.ru, Novayagazeta.ru)

Editor

TASS

● Member of organizing committee of 3 Congresses of
Russian Press (Moscow, New York, Kiev)
● Writing news, press-releases, articles
● Communicating with Russian Press abroad

Assistant in Department of Special Projects

Innovative marketing professional with a diverse professional background in MedTech industry.
Strong expertise in email marketing, content strategy and marketing collateral production, social media marketing, trade shows, SEO/website optimization, paid digital advertising, and PR. 

Taplio

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Irina Nazarova

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Taplio

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