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Irina is Analytical Consultant helping people with Analytics Strategy and with improvement of data collection to make better business decisions using GA4 & GTM. Irina is working 10+ years in digital marketing. Launched wedding magazine and worked in the big publishing house, was leading SEO & PR activities for international start-ups in Europe and Asia. As a team lead she was also responsible for hiring and training people. During the last two years, Irina is helping companies with analytics implementation (focusing on GA4 and GTM), improvements of data collection and visualisation and GA4 & GTM migration. Also, she provides SEO & Analytics training and workshops for companies to gain knowledge about SEO, GA4 & GTM.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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