Irina Shubina's Linkedin Analytics

In my 12+ years as a Senior Brand Strategist and Brand Manager, I've crafted impactful brand strategies for global players like VK, Miro, Yandex, and Iponweb. My career began with a passion for serving people and making their lives better by creating the best user experiences for them. I evolved from a junior Event manager to an Event Director, later transitioning into qualitative research and systemic branding. Leading cross-functional teams of up to 20 people, I've excelled in building relationships with stakeholders and adapting swiftly to dynamic business environments. What also sets me apart is a commitment to sustainability, reflected in my focus on the intersection of brand experience and sustainable development. I firmly believe that sustainability will be the key pillar of future product success. Beyond the professional realm, I'm engaged in non-profit work, showcasing a commitment that extends beyond business interests. As a continuous learner, I thrive on challenges, regularly undertaking courses while emphasising learning through practical application. My enthusiasm lies in tackling the unfamiliar and contributing to the ever-evolving landscape of brand strategy and sustainable development. Should you have any ideas or suggestions in which I could be of service, please do not hesitate to reach out to me here or via email.