Mindshare

Account: Unilever
Brands:Dove, Degree, Axe, Dove Men+Care, Caress, Magnum, Klondike, Vaseline, Mele, Dove Masterbrand, Schmidt’s

Associate Director, Business Intelligence and Analytics

OMD USA

Account: Nissan United
Audience Experience Analytics team

Manager, Marketing Sciences

Senior Analyst, Marketing Sciences

Accounts: Time Warner Cable, Signet (Kay and Jared), Luxottica

Tools: Tableau, Alteryx, PPT, Excel, Access

Analyst, Marketing Sciences

Young & Rubicam

Applied statistical analyses to consumer brand data using SPSS and Microsoft Excel to measure brand strength, stature and tensity
Analyzed brand personality, performance, positioning, targeting, and loyalty to help clients make informed marketing decisions, using proprietary Brand Asset Valuator survey study in addition to syndicated databases, such as Nielsen and GfK MRI
Explored brand attributes and consumer perception of the brand image, brand preference and usage to discover client’s brand’s leverage and to differentiate the brand from its direct and indirect competition
Conducted secondary research on clients, their portfolio, customers and competitors in order to understand the internal and external environment of the brand
Integrated quantitative and qualitative findings by visualizing data in Excel, and built PPT decks for clients such as Campbell’s, Pepsi, Victoria’s Secret, etc.
Mastered power grids, pillars and imagery attributes visualization and analysis
Learnt how to perform factor, correlation, perceptual map, and cost of entry analysis

Brand Strategy

Pace University

Assisted Professor of Marketing, Dr. Chiagouris, with research on articles and studies on current marketing trends
Performed data analysis via Nielsen @ Plan & Simmons
Prepared presentations and tutorials for undergraduate students
Prepared biweekly evaluation reports for the Ad Team

Graduate Research Assistant

Conducted research on pet care and optics product categories
Checked the quality of coded translations 
Coded new items based on the features from the Global Code Plans
Assisted commercial team with the preparation of presentations and data analysis
Assisted retail team with the analysis of brands offered at various stores

Market Research Intern

Joonbug.com

Reviewed and maintained a large database of applicants to fill multiple positions
Scheduled phone interviews, in person interviews, holding large open calls
Hired and collected paperwork from staff in over 50 markets
Trained and coordinated staff for the number one producer of holiday events
Recorded employees’ time shifts, payouts, submitted information to payroll in the right format
Advertised produced events on different social media platforms
Responded to the claims requiring chargebacks
Recorded sales on various websites and updated events’ information and prices for company’s website
Managed and coordinated holiday and weekly events
Scheduled photographers and chose pictures that go on the website to attract the target audience
Assisted customers with ticket purchases and other questions

Staffing Manager at Joonbug.com

Built database of potential venues to work with
Used internet to find competing bar crawl companies
Interacted with potential clients via email and phone calls
Sorted incoming resumes and job applications 
Helped HR department to choose the right candidates and scheduled interviews
Used various social media tools to promote and advertise the upcoming events
Assistant Event Coordinator of the Halloween Party at Bowlmor Lanes in Times Square

Events and Marketing Intern

Reed Elsevier

Research on employment law suits and cases involving Fortune 500 Companies 
Created leads to HR and/or CFO contacts of specific companies
Organized and presented researched information to Sales Representatives

Sales and Editorial Intern

Former All Conference Division 1 Tennis Player with an MBA in Marketing Management from Pace University in New York City. 

I am currently working as an Associate Director of Business Intelligence and Analytics at Mindshare on the Unilever account. 


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