Irina Paskhina's Linkedin Analytics

I am a passionate, creative, and data-driven marketing professional with a customer-centric approach and a focus on strategy and business development. Over 8 years I've been developing and growing industrial businesses and innovative products within a high-velocity B2B environment, I have a successful track record in Marketing campaign management, Channel, Product, and Segment Marketing. I enjoy “managing chaos”, and making things clear and transparent for everybody, I love it when my actions are backed by data. Being an important liaison between stakeholders, teams, and customers is a key skill for a marketer. I've learned this from participating in and leading various projects on marketing growth programs. My strong project management skills enable me to deliver on time and on budget in a cross-functional environment. I'm passionate about innovative products that help people and make the world a better place. My main achievements are: 📈 I increased sales by 68% in 2020 (Covid year) by creating and implementing Marketing Growth Programs (B2B2C) that provide value to customers while generating revenue for the company. 👯‍♀️ Using Account Based Marketing approach I grew my core channel partners by 20% above plan. 💻 Doubled eCommerce sales for key channel partners by selecting the right product portfolio, content syndication, and running digital marketing campaigns. 💰 Developed and executed over 10 different incentive programs with channel partners which led to an average of 30% sales growth within different product categories. 🔥 Launched 3M Fire Protection Products in Russian Market and won the internal Best NPI (New Product Introduction) contest 🔧 Achieved 30% sales growth and moved the business from negative to +XX% Operational Income by prioritizing markets and product portfolio optimization – won 3M Global Marketing Excellence Award. Behind all the numbers, I see real people and customers. Making them happy and satisfied is what drives me every day. My expertise spans the following business areas: • Industrial markets (Adhesives, Abrasives, Tapes) • Automotive (Bus, Truck, Rail, Special Transport producers, AOEM, Tier-1) • Construction (Passive Fire Protection) • Personal Safety • Architecture and Design • Advertising and Branding solutions • Professional Cleaning for HoReCa I’m always open to learning something new and gaining new experiences, I love challenges, and in my free time, I love climbing, freeride skiing, and trekking. Feel free to contact me anytime!